Nigel Birch Email & Phone Number

Milton Keynes, England, United Kingdom

Driving the business development agenda across teams to deliver income growth. Delivered a new marketing and corporate engagement strategy aimed at building commercial strength and greater channel optimisation. Introduced new ways to drive engagement and revenue growth among existing and prospective corporate supporters which has already delivered an improved supporter journey, financial growth and more engaged internal teams working collaboratively across the business.

United Kingdom

Led a team of 20 brand and marketing consultants in advising clients including Coca-Cola, Nationwide BS, Direct Line and Pets at Home on how to build the strength of their brand in order to achieve a competitive advantage. Skilled at guiding clients on how to utilise media channels and consumer touchpoints to enhance their brand equity, gain greater customer engagement, and deliver improved return on media investment. Strong emphasis in managing change and delivering strong financial growth… Show more Led a team of 20 brand and marketing consultants in advising clients including Coca-Cola, Nationwide BS, Direct Line and Pets at Home on how to build the strength of their brand in order to achieve a competitive advantage. Skilled at guiding clients on how to utilise media channels and consumer touchpoints to enhance their brand equity, gain greater customer engagement, and deliver improved return on media investment. Strong emphasis in managing change and delivering strong financial growth ahead of targets.Kantar (Milward Brown) helps clients grow great brands. Experts in advertising, marketing communications, media, digital and brand equity research, working with 90% of the world’s leading brands.Kantar's areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance. Show less

Consulting with the MD to drive Marketing, PR and New Business and defined a strategy for growth and new product development. Evaluated the existing product offering, employed a new Digital Marketing and PR Exec, and established parameters for evolving the business including multi-platform opportunities and levels of investment required.

London, United Kingdom

Managed a team of senior account managers growing revenue from Nielsen FMCG Consumer Brand and Retail, Telecoms and Financial clients with advertising effectiveness solutions, e-commerce path to purchase tracking and competitor bench marking. Responsibility for financial forecasting, cost management and strategy development and represented Nielsen with Industry organisations including the MRG, PPA, NPA and IAB. Merged and re-structured the Digital, Social Media and Media divisions with revenues… Show more Managed a team of senior account managers growing revenue from Nielsen FMCG Consumer Brand and Retail, Telecoms and Financial clients with advertising effectiveness solutions, e-commerce path to purchase tracking and competitor bench marking. Responsibility for financial forecasting, cost management and strategy development and represented Nielsen with Industry organisations including the MRG, PPA, NPA and IAB. Merged and re-structured the Digital, Social Media and Media divisions with revenues in excess of $20M and • Consumer client revenue growth, clients include: Tesco, Sainsbury’s, L’Oreal and Colgate.• Telecoms and Finance client revenue growth, clients include, BT, Barclaycard, HSBC and LG• Launched Digital Advertising Effectiveness and Custom Insight solutions• Grew revenue via 3rd party partnership agreements• Over 92% client contract renewal rate and enabled commercial teams to cross-sell all Nielsen products and services reducing cost per sale and growing overall margins. • 3 Nielsen ‘Simply Excellent’ awards including the highest ‘Platinum’ Award Show less

Bracknell, Berkshire And London

Responsibilities: Media UK Board member running the UK Marketing, Insight and Commercial team totalling 32 staff covering account management of 320 clients, new business revenue and strategic partnership Sales. Re-structured the team to be very client focused to enable new product development to meet the needs of the changing market• Grew new revenue by 26% with Custom Insights team focused on matching client demand and increased margins by 6%• Increased Contract renewal rate from 89 to… Show more Responsibilities: Media UK Board member running the UK Marketing, Insight and Commercial team totalling 32 staff covering account management of 320 clients, new business revenue and strategic partnership Sales. Re-structured the team to be very client focused to enable new product development to meet the needs of the changing market• Grew new revenue by 26% with Custom Insights team focused on matching client demand and increased margins by 6%• Increased Contract renewal rate from 89 to 94%• Initiated the measurement of Digital Media• Client Support management and SMART accountability. • Grew International accounts with high margin business by 34% and a large Telecom win Show less

Manchester, United Kingdom

Based from Manchester, I controlled 4 commercial teams of 56 staff based in Birmingham, Manchester, Belfast and Dublin delivering in excess of £30m revenue into the Mirror, The People and the Daily Record. Achievements;• Restructured teams to align with local/National opportunity• Employed new Ad Directors in Manchester, Birmingham, Dublin and Belfast• Developed strategy for competing in Ireland and aligned with UK • Created new reporting systems and revenue growth… Show more Based from Manchester, I controlled 4 commercial teams of 56 staff based in Birmingham, Manchester, Belfast and Dublin delivering in excess of £30m revenue into the Mirror, The People and the Daily Record. Achievements;• Restructured teams to align with local/National opportunity• Employed new Ad Directors in Manchester, Birmingham, Dublin and Belfast• Developed strategy for competing in Ireland and aligned with UK • Created new reporting systems and revenue growth initiatives• Represented Regional Offices on the Commercial Board Show less

London, United Kingdom

Reporting to the General Manager, I joined on a short term contract to unify two commercial teams after Hachette corporate buy-out of leading Emap and Attic Futura titles and to manage the Research department. I established key corporate client partnerships with annual high value deals across titles which included ELLE, Red, Sugar, Elle Deco, B, Inside Soap and All About Soap. I also conducted some market sizing ahead of the launch of Psychologies magazine. Clients included Unilever, L’Oreal… Show more Reporting to the General Manager, I joined on a short term contract to unify two commercial teams after Hachette corporate buy-out of leading Emap and Attic Futura titles and to manage the Research department. I established key corporate client partnerships with annual high value deals across titles which included ELLE, Red, Sugar, Elle Deco, B, Inside Soap and All About Soap. I also conducted some market sizing ahead of the launch of Psychologies magazine. Clients included Unilever, L’Oreal, P&G and Media Agency groups. I represented Hachette on the Marketing Board of the PPA. Show less

London, United Kingdom

I ran the Ad Solutions dept for IPC SouthBank Magazines consisting of 13 titles including Marie Claire, InStyle, Ideal Home, Homes and Gardens and Woman and Home. This was a creative solutions agency originating and selling sponsorship and brand partnership opportunities to leading advertisers. We originated an idea, put a package together, sold the concept, created the advert and delivered final brief. These were high value £100k+ packages. The team were highly multi tasking and talented… Show more I ran the Ad Solutions dept for IPC SouthBank Magazines consisting of 13 titles including Marie Claire, InStyle, Ideal Home, Homes and Gardens and Woman and Home. This was a creative solutions agency originating and selling sponsorship and brand partnership opportunities to leading advertisers. We originated an idea, put a package together, sold the concept, created the advert and delivered final brief. These were high value £100k+ packages. The team were highly multi tasking and talented, recognised by being awarded a Highly Commended at the 2002 IPC annual Ad Awards. I then went on to run the ad teams across all the women's specialist titles in IPC SouthBank, including Wedding and Home and Hair magazine. Achieved strong new ad growth resulting in the team winning Best Team in the 2003 IPC Ad Awards. Show less

London, United Kingdom

As Group Publisher Managing the P&L, Marketing, Advertising and Editorial teams across 3 brands, Homes & Gardens, Homes & Ideas and 25 Beautiful Homes totaling over 50 staff. Working with the Editor, we originated the Homes & Gardens Classic Design Awards partnering with the V&A, Prince Charles, and leading designers. I expanded the 25 Beautiful Homes brand, launching 25 Beautiful Gardens and 25 Beautiful Kitchens. Both Homes & Gardens and 25 Beautiful Homes had the highest ever EBITDA, with… Show more As Group Publisher Managing the P&L, Marketing, Advertising and Editorial teams across 3 brands, Homes & Gardens, Homes & Ideas and 25 Beautiful Homes totaling over 50 staff. Working with the Editor, we originated the Homes & Gardens Classic Design Awards partnering with the V&A, Prince Charles, and leading designers. I expanded the 25 Beautiful Homes brand, launching 25 Beautiful Gardens and 25 Beautiful Kitchens. Both Homes & Gardens and 25 Beautiful Homes had the highest ever EBITDA, with 25 BH growing by 50% YOY, and both titles having margins of over 30%, the highest in IPC. Show less

London, United Kingdom

After initially working on the relaunch of Focus magazine developing 30% more ad revenue, I moved to the Launch of Prima Baby and Your Home magazines, becoming Associate Publisher of Your Home after a successful launch achieving 20% over expected ad revenue forecasts.

London, United Kingdom

I initially joined NatMags as a Sales Exec working on the leading circulation home interest title, House Beautiful, rising to be Ad Manager before moving to NatMags Central Sales team as Account Manager on primary NatMag portfolio clients including P&G, L'Oreal, Unilever and Coty across all titles including Cosmopolitan, Good Housekeeping, Company, Esquire, Harpers Bazaar, House Beautiful and Country Living. This role involved managing and negotiating annual advertising deals and new… Show more I initially joined NatMags as a Sales Exec working on the leading circulation home interest title, House Beautiful, rising to be Ad Manager before moving to NatMags Central Sales team as Account Manager on primary NatMag portfolio clients including P&G, L'Oreal, Unilever and Coty across all titles including Cosmopolitan, Good Housekeeping, Company, Esquire, Harpers Bazaar, House Beautiful and Country Living. This role involved managing and negotiating annual advertising deals and new innovative revenue packages. The department also developed and ran the first Tesco magazine. Show less

London, United Kingdom

I worked on the pre-launch and launch of BBC Homes & Antiques liaising closely with the BBC Antiques Roadshow team and the Editor to drive advance ad revenue. we achieved strong revenue ahead of target which continued into the 3rd quarter before I departed to work on House Beautiful. I additionally worked with the BBC Gardeners World team.

London, United Kingdom

I initially worked on Period Living home interest magazine for 6 months, then moved to work on Parents Magazine as Ad Sales Exec. I had significant success, achieving very high sales over target resulting in me winning Sales Person of the Year Silver Award (runner up) in the 1992 EMAP Consumer Awards, a real highlight of my early career.

London, United Kingdom

MG was based in Woolwich and was a large B2B publisher with iconic titles such as The Engineer and Building Design (later taken over by United Business Media ) I joined as only one of two Grad intakes, working initially on the classified advertising team on What's New in Electronics and Electronics Times before being promoted to display sales and product cards on What's New in Interiors magazine selling to B2B suppliers in the interior design sector.

Bishop'S Stortford, Hertfordshire

My first real job, this was shortly after George Davies launched Next onto the high street. I worked as a shop assistant for 3 months, then transferred to Cambridge to learn wider areas of running a branch for 9 months before returning to Bishop's Stortford to run the Menswear branch as the youngest branch manager. I left to go to University.

Business, Management, Marketing Hnd

Education record