Nigel Birch Email & Phone Number

Milton Keynes, England, United Kingdom

Driving the business development agenda across teams to deliver income growth. Delivered a new marketing and corporate engagement strategy aimed at building commercial strength and greater channel optimisation. Introduced new ways to drive engagement and revenue growth among existing and prospective corporate supporters which has already delivered an.

United Kingdom

Led a team of 20 brand and marketing consultants in advising clients including Coca-Cola, Nationwide BS, Direct Line and Pets at Home on how to build the strength of their brand in order to achieve a competitive advantage. Skilled at guiding clients on how to utilise media channels and consumer touchpoints to enhance their brand equity, gain greater.

Consulting with the MD to drive Marketing, PR and New Business and defined a strategy for growth and new product development. Evaluated the existing product offering, employed a new Digital Marketing and PR Exec, and established parameters for evolving the business including multi-platform opportunities and levels of investment required.

London, United Kingdom

• Managed a team of senior account managers growing revenue from Nielsen FMCG Consumer Brand and Retail, Telecoms and Financial clients with advertising effectiveness solutions, e-commerce path to purchase tracking and.
• Consumer client revenue growth, clients include: Tesco, Sainsbury’s, L’Oreal and Colgate.
• Telecoms and Finance client revenue growth, clients include, BT, Barclaycard, HSBC and LG
• Launched Digital Advertising Effectiveness and Custom Insight solutions
• Grew revenue via 3rd party partnership agreements
• Over 92% client contract renewal rate and enabled commercial teams to cross-sell all Nielsen products and services reducing cost per sale and growing overall margins.

Bracknell, Berkshire And London

• Responsibilities: Media UK Board member running the UK Marketing, Insight and Commercial team totalling 32 staff covering account management of 320 clients, new business revenue and strategic partnership Sales..
• Grew new revenue by 26% with Custom Insights team focused on matching client demand and increased margins by 6%
• Increased Contract renewal rate from 89 to… Show more Responsibilities: Media UK Board member running the UK Marketing, Insight and Commercial team totalling 32 staff covering account management of 320 clients, new.
• Increased Contract renewal rate from 89 to 94%
• Initiated the measurement of Digital Media
• Client Support management and SMART accountability.

Manchester, United Kingdom

• Based from Manchester, I controlled 4 commercial teams of 56 staff based in Birmingham, Manchester, Belfast and Dublin delivering in excess of £30m revenue into the Mirror, The People and the Daily Record. Achievements;
• Restructured teams to align with local/National opportunity
• Employed new Ad Directors in Manchester, Birmingham, Dublin and Belfast
• Developed strategy for competing in Ireland and aligned with UK
• Created new reporting systems and revenue growth… Show more Based from Manchester, I controlled 4 commercial teams of 56 staff based in Birmingham, Manchester, Belfast and Dublin delivering in excess of £30m revenue.
• Created new reporting systems and revenue growth initiatives

London, United Kingdom

Reporting to the General Manager, I joined on a short term contract to unify two commercial teams after Hachette corporate buy-out of leading Emap and Attic Futura titles and to manage the Research department. I established key corporate client partnerships with annual high value deals across titles which included ELLE, Red, Sugar, Elle Deco, B, Inside.

London, United Kingdom

I ran the Ad Solutions dept for IPC SouthBank Magazines consisting of 13 titles including Marie Claire, InStyle, Ideal Home, Homes and Gardens and Woman and Home. This was a creative solutions agency originating and selling sponsorship and brand partnership opportunities to leading advertisers. We originated an idea, put a package together, sold the.

London, United Kingdom

As Group Publisher Managing the P&L, Marketing, Advertising and Editorial teams across 3 brands, Homes & Gardens, Homes & Ideas and 25 Beautiful Homes totaling over 50 staff. Working with the Editor, we originated the Homes & Gardens Classic Design Awards partnering with the V&A, Prince Charles, and leading designers. I expanded the 25 Beautiful Homes.

London, United Kingdom

After initially working on the relaunch of Focus magazine developing 30% more ad revenue, I moved to the Launch of Prima Baby and Your Home magazines, becoming Associate Publisher of Your Home after a successful launch achieving 20% over expected ad revenue forecasts.

London, United Kingdom

I initially joined NatMags as a Sales Exec working on the leading circulation home interest title, House Beautiful, rising to be Ad Manager before moving to NatMags Central Sales team as Account Manager on primary NatMag portfolio clients including P&G, L'Oreal, Unilever and Coty across all titles including Cosmopolitan, Good Housekeeping, Company.

London, United Kingdom

I worked on the pre-launch and launch of BBC Homes & Antiques liaising closely with the BBC Antiques Roadshow team and the Editor to drive advance ad revenue. we achieved strong revenue ahead of target which continued into the 3rd quarter before I departed to work on House Beautiful. I additionally worked with the BBC Gardeners World team.

London, United Kingdom

I initially worked on Period Living home interest magazine for 6 months, then moved to work on Parents Magazine as Ad Sales Exec. I had significant success, achieving very high sales over target resulting in me winning Sales Person of the Year Silver Award (runner up) in the 1992 EMAP Consumer Awards, a real highlight of my early career.

London, United Kingdom

MG was based in Woolwich and was a large B2B publisher with iconic titles such as The Engineer and Building Design (later taken over by United Business Media ) I joined as only one of two Grad intakes, working initially on the classified advertising team on What's New in Electronics and Electronics Times before being promoted to display sales and product.

Bishop's Stortford, Hertfordshire

My first real job, this was shortly after George Davies launched Next onto the high street. I worked as a shop assistant for 3 months, then transferred to Cambridge to learn wider areas of running a branch for 9 months before returning to Bishop's Stortford to run the Menswear branch as the youngest branch manager. I left to go to University.

Business, Management, Marketing Hnd

Education record