Created and improved company training materials. Responsible for training delivery with new employees hired for any area within the company. Regularly performed training audits for quality standard reporting. Trained and coached employees on their Protocase journeys: various topics of training.

With a focus on digital marketing, it was my responsibility to develop web content, recruitment resources, and email campaigns, while managing social media advertising, co-managing all brand social media accounts, and lastly, facilitating general promotion/advertising of CBU recruitment efforts.Understanding audience behaviour is the area of marketing that fascinates me- I’m forever learning new things about user-experience and best practices.While actively planning and implementing social media ads for various campaigns positioned for potential prospective students, I was continuously engaged with metrics/analytics, and optimizing content on web. Marketing analytics and website data were paramount to the daily work and decision making. Beyond marketing prowess, my specialty in this role was buildingrelationships while developing tools and training exercises for team members to advance their marketing knowledge and specialized software usage.

As a member of the marketing and communications department at CBU, I approached the campus ERP project with user experience in mind. Throughout the research, training, and development phases of this project, there were many hurdles our team had to overcome while accomplishing institutional goals. My responsibilities continued to evolve and cover areas such as: research; training & development; developing, testing, and implementing systems; testing and reconfiguring html & css for the purpose of displaying and sharing communications with prospects.As the software started taking shape, I created training materials, developed training plans and presentations, delivered sessions, and built a digital-hub to manage all aspects of the CRM software training.

Operations: Responsible for daily and weekly tasking to maintain consistent working order of a small business: accounts receivables/payables, payroll processing, human resources, project management, client services, scheduling, etc. Process Development/Training:Successfully developed a cloud-based inventory system and subsequent training processes/content for colleagues and new hires. The business owner was not interested in purchasing a dedicated inventory software at the time and requested that I take on the task of building something. It worked well and became a lifeline for scaling quickly. Marketing/Communications:Managed marketing strategy and planning; regularly purchased ad spots and researched ad-buy potential throughout the city. Managed social media with a focus on target-marketing and analyses.Developed all copy for print and digital; managed online resources (website, social media). Sales: With a customer service sales approach, I was a successful member of the sales team, responsible for procurement, maintenance, marketing, merchandising, and then selling used or new office furniture. The key to my sales strategy was listening to the customers. Administration:Responsible for general small business administrative tasks.

Content:Responsible for developing, writing, and editing all website copy, including blog posts.While researching, sourcing and creating social media content I also managed several platforms. Responsible for all advertising copy: print, promo and digital media. Event Planning:Managed all aspects of event planning for Got-it Box: event research, application processes, insurance and finance regulations, promotion and event prep. As the marketing and communications manager for Got-it Box, it was my responsibility to act as spokesperson at all events.

Communicated with Atlantic Film Festival delegates, including sponsors, to ensureregistration requirements were completed.Developed all online copy related to the 2013 Atlantic Film Festival registrationprocess.As the Registration Coordinator for the 2013 Atlantic Film Festival, I wasinstrumental in planning the eight-day event.Organized a strategy to register over eleven hundred people for the 2013 Atlantic FilmFestival.

Conducted research for Bauer's then developing 'The First Shift' program. Organized aspects of the 2013 annual general meeting (AGM).Developed marketing material for the AGM: digital and written content. Created digital media for the AGM awards ceremony. Created speaking notes for the AGM master of ceremonies including award recipient bios. Contributed written copy and digital design to the annual report.

Communications:Worked with the director to create promotional pieces (print and digital) for various upcoming events. Created academic sustainability content for new ‘Sustainability at CBU’ website.Assisted on photo shoots for CBU promotion materials. Event Planning: Was involved with event planning for several major events. Helped to organize the 16th Cape Breton Screaming Eagles hockey club training camp.Developed concept papers for future events, which included potential budgets.Alumni:Researched Canadian University Alumni websites to prepare recommendations of benefits and services that CBU could offer for the purpose of remaining competitive. Developed a report to showcase various options and ideas for improving the CBU Alumni website/content.*summer recent-graduate contract

Assisted Archivist with processing research requests, which included handling precious documents and photographs.Assisted Archival Researcher with patrons’ daily research requests.Worked independently to provide customer service to patrons with various questions/requests.Assisted Archival Researcher with preserving precious documents.

Clerical work for many events. Worked independently for many different events. Organized a Frosh Week event which included creating promotional plan (2010).Organized a Social Media site (Facebook) for advertising as well as maintaining relationships with patrons.

Marketing (created promotional materials, developed original Facebook page, etc).Stagehand for many, various concerts and theatre productions (mics, cables, monitors, lights, sound).Fundraising (organized and implemented a live auction).Box office clerk- responsible for ticket sales and managing crowd flow during events.Bartender, Concessions (throughout the three years employed there).