Ads campaigns, traffic generation, SEM, SMM, Google Analytics, Performance marketing, Communication

Media, digital marketing and advertising. Strategy, planning, implementation of marketing activities: SEO, SEM, SMM, Performance Marketing, Programmatic Planning for RTB DSP/SSP.

Digital marketing for free live web tv platform. In charge of full cycle marketing strategy and implementation with the team.

-Develop and implement marketing strategy: digital, TV, radio, Outdoor, new media, brand strategy, print, events. Marketing research to establish key customer segmentation, integrate targeted marketing campaigns, monitor, measure and analyse results and ROI. Ensure brand policy is followed throughout any advertising campaign or PR events; -Develop long-term relationships with strategic business partners;-Team leadership and fostering.Fixed term project related contract.

Main responsibilities:-Manage long-term agreements with Blue Chip companies, such as Unipharm, Tchibo, 20th Century Fox, L'Oreal, Nissan, Metro Cash and Carry and others;-Achieve set financial objectives;-Ensure Best In Class service and products delivered to clients;-Digital Marketing Strategy, Media Planning, Creative strategy, Communication strategy, SMM, SEO, PR, SEM, E-Commerce marketing strategies;-Team performance review and leadership (lead a strong team of 24 managers).

- General Management (team management, business strategy development, digital marketing strategy development and implementation);- Project Management (planning, achieving financial objectives);- Commercial | P&L (financial planning and budgeting, performance review, new market opportunities and growth) - Digital Marketing Strategy for marketplaces, E-Commerce and Media advertising channels; - Email marketing/ Direct channel marketing & eCRM management; - Brand marketing, positioning, segmentation, targeting; - SEO, SEM (Paid/Unpaid), SMM, PR, creative strategy, affiliate marketing, content management, loyalty programs online; - Web Metrics and Analytics; - Manage over 300 m ad displays a day through major media platforms such as Yandex, Mail.ru, Rambler, DoubleClick (DFA); - Split and multivariate testing (MVT); • Executive Level Engagement with shareholders and B2B customers;• Contract Negotiations and Strategic Alliances Development;• Outsourcing and control over subcontractors.Responsible for successful delivery of:-Business and Digital Marketing Strategy;-Creative Strategy;-Brand Strategy;-Communication Strategy;-Engagement Strategy (Acquisition, Conversion, Retention);-Campaign Asset Development (Brand, Web, Social, Interactive, Mobile, Content, Offline);-Commercial and team leadership.Records of success: KPIs over 120% above target within 5 months; I established and maintained strategic alliances with the key partners (large and medium size companies).www.modakupi.ruwww.dimeres.com

CMO of a private international e-commerce retail company with expert up to date knowledge and experience of e-commerce and multi-channel retail platforms, internet marketing, and affiliation. I have extensive knowledge/ experience in multi-channel marketing both on and offline, brand placement and building enhancing brand presence online. Core Functions:-Strategic Business Development and General Management;-Internet Marketing (SEM, SEO, SMM, Paid advertising, advanced research, Affiliate Marketing (public & B2B affiliation).COMMERCIAL -Support implementation of the set business strategy (worldwide);-Lead the team to ensure business growth and strategic expansion;-Project implementation and ROI analysis;-Sales planning (over 10000 SKUs) based on the trend forecast and sales data;-Creative e-solutions including mobile platforms and other advanced technilogies;-Ensure smooth integration within the project and the teams;-Budgeting and control over finances (Profit/Loss, Cashflow etc.);-Manage customer service team to reach 100% customer satisfaction index;-Integration with the popular marketplaces such as Amazon; integration with online payment systems.eMARKETING-Lead digital marketing and sales activities including strategic marketing planning (BTL/TTL; product roadmaps for retail, online, indirect and B2B sales channels, events, promotions and traffic acquisition and management);-E-Commerce marketing with multi-channel integration;-PR/Social media campaigns management and network&affiliate marketing;-Manage SEO team activities including organic SEO and PPC/CPV campaigns across platforms and Search Engines;-Lead generation with advanced web analytics;-eCRM and email/SMS marketing;-Content marketing in line with SEO strategy and customer expectations.-Trade eMarketing and brand strategy;-Work with software developers to ensure marketing and business strategy is implemented.

1998 - 2005 Ford of Russia in Moscow2005 - 2008 Ford Motor Company Ltd, UKRegional Manager for Russia, CIS markets, Europe, Middle East, Africa and Central AsiaBusiness Development: Established and maintained regional dealer networks in the Eastern and Central Europe, Middle East, Central Asia and Africa;Lobbying activity: Work with the Ministries, other governmental authorities, industry associations and dealers to ensure Ford Motor Company product accessibility to these markets.Project Management: Develop and lead the worldwide interactive communications project;Team leadership and training: Lead training seminars and conferences for dealers worldwide; Program management to support sales of European and US vehicle lines in the assigned region (Program Planning support, validation, assurance); Fleet sales support for EMEA markets;

Sales and Marketing Director, Ford authorized dealership -Sales (Retail and Fleet) -Marketing (ad campaigns, planning and research, full marketing cycle); -Team development and training;

Account management International Trade with various Chinese companies - importers into RussiaControl over implementation of the signed contractsTrade development and promotion