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IT leader with 20+ years of experience building and optimizing sales and financial systems for high growth companies. I have deep CRM, ERP, and BI expertise, particularly in Salesforce, Netsuite, SAP Hana, and PeopleSoft, and broad sales operations, corporate accounting, and marketing operations knowledge.I have spent half my career as a key IT contributor, working at large companies, and half my career as an executive, leading small companies. In both roles, I've been called upon to implement and expand a multitude of business systems. So, I've experienced IT projects from many angles, acquiring an array of skills and tools along the way.Specialties: Implementing and customizing ERP and CRM systems; Leading software development based on Agile/Scrum; Re-architecting business processes; Creating actionable data visualizations; Optimizing sales and financial systems and processes; Managing time-critical projects; Monetizing high-traffic websites.
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Director It Product ManagementPalo Alto Networks Aug 2022 - PresentSanta Clara, California, UsDrive the evolution and advancement of Palo Alto's incentive experience, both for the sales team in the form of commissions, and our partners, in the form of rebates. -
It Product Manager, SalesPalo Alto Networks Feb 2015 - Aug 2022Santa Clara, California, UsAs Palo Alto's Product Manager for Sales, I'm charged with seeing that all of the company's sales systems are functioning optimally and contributing to sales productivity. In the four years since I've assumed this role, we've overhauled the company's commission system, upgraded the UI for Salesforce, implemented a new territory management system, leveraged rules to reduce manual approval of quotes, and added a graphical overlay to the Opportunity page to reinforce the company's selling motion. Currently, we are developing a Salesforce planning tool that reps will use to formulate their sales strategy for Accounts in their territory.
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Senior Bi AnalystPalo Alto Networks Sep 2013 - Jan 2015Santa Clara, California, UsAs Senior BI Analyst, I designed a near real-time SFDC to Xactly feed, so the sales team could more accurately predict its quarterly commission expense; oversaw a project to synchronize Palo Alto's account data across its various information systems; managed a Salesforce account hierarchy clean-up project for the CMO to focus the sales and marketing teams on Global 2000 customers; and created various BI reports, including Global 2000 penetration report, a Support Dashboard, and a Sales Pipeline Datamart.
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Financial Systems ConsultantPalo Alto Networks Feb 2012 - Aug 2013Santa Clara, California, UsAdministered and customized Netsuite, while helping the company implement SAP in preparation for its IPO. As part of this work, I migrated the Netsuite schema to HANA and coded a query-based research tool, so the company maintained online access to its financial history, but realized a $125K/year savings in license costs.
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President Of The BoardThe Stanford Review 2011 - PresentThe Stanford Review is an independent, online student publication at Stanford University. Peter Thiel and I founded the publication in the Fall of 1987 as a student newspaper, prior to the rise of the Internet as a form of mass media. I rejoined the Board as president when I returned to the Bay Area in 2011.
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Evp Finance & TechnologyWorldnetdaily Jan 2008 - Feb 2012Member of a four person executive team that grew WND's gross revenue by 100% in three years. Directed the redesign of WND’s website and transfer of its CMS to WordPress, resulting in an average pageview increase of 62% and unique visitor increase of 124%. Led the migration of WND’s store to Netsuite, resulting in a first year sales increase of 18% and second year, of 44%. -
Co-Founder & CooWorld Ahead Media Aug 2004 - Jan 2008Washington, District Of Columbia, UsFounded World Ahead with my former PayPal colleague, Eric Jackson. Guided World Ahead to profitability and two New York Times bestsellers in three years. Sold the company to WND in the winter of 2008 to form a medium-sized media concern. -
Sr. Systems ManagerPaypal Apr 2001 - Jul 2004San Jose, Ca, UsResponsible for the health and well-being of all of Paypal's business systems, including its ERP system, PeopleSoft, and its bank reconciliation program, ReconPlus. Also maintained integration of these program's to PayPal's custom code base. Co-led PayPal’s conversion from PeopleSoft to SAP. Completed project ahead of schedule and under budget. -
Financial ConsultantCelerity Solutions Apr 1998 - Mar 2001UsConsulted with large companies on the implementation and maintenance of PeopleSoft financials. Clients included NEC Electronics, Cisco, Hewlett Packard, Excite@Home, and Sierra Pacific Power Company.
Norman Book Education Details
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Stanford UniversityHistory -
Dallas Theological SeminaryBiblical Studies
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San Mateo High SchoolValedictorian
Frequently Asked Questions about Norman Book
What company does Norman Book work for?
Norman Book works for Palo Alto Networks
What is Norman Book's role at the current company?
Norman Book's current role is Experienced IT Professional.
What is Norman Book's email address?
Norman Book's email address is nb****@****rks.com
What is Norman Book's direct phone number?
Norman Book's direct phone number is +140875*****
What schools did Norman Book attend?
Norman Book attended Stanford University, Dallas Theological Seminary, San Mateo High School.
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