I am a strategic and results-driven marketing leader with over 18 years of experience in digital and traditional marketing. My expertise includes managing multimillion-Euro budgets, leading cross-functional teams, and driving international growth. I specialise in transforming business objectives into impactful marketing strategies. I have led digital transformations, re-launched websites and apps, and achieved significant year-on-year sales growth. I excel in customer engagement and retention through optimised eCRM strategies and data-driven decision-making. Passionate about leveraging advanced analytics and innovative marketing campaigns, I am committed to maintaining brand consistency and driving business growth. Dedicated to staying ahead of industry trends, I strive to deliver innovative solutions that enhance brand presence, customer acquisition, and revenue growth.