As the General Manager, I consulted to various companies around digital marketing plans to meet their business needs. I was also responsible for driving growth and profitability within the organization, building customer and partner relationships, employee management and overseeing the company operations.Develop digital marketing strategies that supports a company’s marketing and sales objectives.Review & contribute to digital platforms including web and social platforms to support and align with campaigns and business requirements.Implementation of campaigns and tactics including: SEO, PPC, Media Planning (Premium, Networks, Programmatic), Social Media (Advertise, Listen, Publish & Engage) & Email Marketing.Reporting and analysis of data and results thereof. Observe industry developments in order to provide innovative and relevant solutions Workplace and talent wellbeing including recruitment, training, career planning, management and retention.Monitor quality control and encourage best practice, continuous improvement and innovation within team Manage the allocations of internal and external resources to task and activities. Partner sourcing and management thereof. Introduction, roll out & adoption of products internally & externally.Negotiate favourable contracts with procurement teams and agree pricing structures.Managing risk/conflict across projects and implementing the necessary mitigating activities and tasks.Contribute to overall business success and monitor business success against preset targets.Promote the company’s purpose and vision and ownership of its values and strategic objectivesContribute to business development to drive a growing organisation

Formerly known as Acceleration Media, 25AM is a strategic digital agency that is focused on helping marketers make the most of the digital marketing channels.My role was focused on strategy, planning and implementation of digital marketing solutions for a portfolio of customers. I managed campaigns across multiple digital channels to ensure a positive return on investment. I was responsible for recruiting, training and managing a team of Account Managers.Gain knowledge of a client’s business and the factors/trends shaping their organisation in order to offer strategic solutions and tactics.Develop digital marketing campaigns that reach a specific target market, and supports a company’s marketing and sales objectives.Review & contribute to digital platforms including creative assets, web and social platforms to support and align with campaign requirements.Translate digital requirements into operational implementation plans, and drive the execution thereof.Plan, co-ordinate and manage campaigns from strategy to planning, implementation, reporting and optimisation.Implementation of campaigns and tactics including: SEO, PPC, Media Planning (Premium, Networks, Programmatic), Social Media (Advertise, Listen, Publish & Engage) & Email Marketing.Campaign reporting and optimisation to ensure effective results and return on investment.Determining a project’s schedule, scope and budget.Be the key point of contact with client’s, driving day to day business activities and functions.Communication to manage expectations, communicate goals, measure progress and maximise performance of delivery.Address escalation issues until resolved and recommend corrective actions if necessary.Build a pipeline of future work and ensure that the company’s existing client revenue target is achieved.Prepare briefs, presentations, bids, proposals and scope of work documentation. Supporting the Account Management team in the delivery of their client strategies and campaigns.

McCann is a global advertising agency network, with offices in 120 countries. A subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.I started as an Account Manager and was promoted to Account Director at Herdbuoys McCann Erickson.I would manage the overall direction and execution of each advertising campaign for various brands including Microsoft, Coca Cola, MasterCard and Tiger Brands. I was responsible for maintaining relationships with the marketing executives, oversee the agency’s account team across all disciplines and develop strategies for clients. This included: Daily project management of the account including project plans and paperworkClient and supplier relationship managementCoordination and implementation of marketing campaignsBriefing and managing clients, internal departments & external suppliersStrategic management of accountsManaging timelines and ensuring deadlines are met Budget planning and management thereofCoordination with global networkManaging and training an Account Manager & Account Executive

Lowe & Partners Worldwide Limited, along with its subsidiaries, provides advertising agency services to clients internationally. It offers integrated marketing services; and manages creative, media, and digital accounts. As the Global Network Coordinator for Lever Faberge (Rexona/Sure/Shield & Lynx/Axe/Ego), I was required to coordinate marketing assets across the European market. I would assist on European & UK projects and campaigns.Project management & coordination of European & Global network agenciesCoordinating and assisting on European & UK projects and campaignsClient liaisonLiaison with internal departments and external suppliersAssisting with TVC production & adaptations Worldwide usage fees

Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries throughout the world. Havas Worldwide provides advertising, marketing services, corporate communications, and "interactive solutions" to global, regional, and local clients.Working on the Microsoft and Peugeot brands, I assisted the account team with delivering advertising campaigns. I coordinated across departments such as planning, TV, studio, production, finance as well as external agencies.Coordinating and assisting on projects and campaignsLiaison with internal departments: planning, TV, studio, production and financeLiaison with clients Liaison with external agencies: media, direct marketing, PR, interactive.Competitor analysis

DDB Framptons (part of DDB Worldwide Communications Group Inc.), known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies.As an Account Executive, I managed the following accounts: Total SA, Sandton Square, Henkel, Moulinex, Abraxas Technologies and Nampak.Daily running of the accountsCoordinating and implementing campaignsLiaison with client & selling creative workBriefing departmentsStrategic planningLiaison with creative, media and production Ensuring deadlines were met Financial Management