Leading operations for the newest marketing agency specializing in harnessing fandom and building communities.

• Led global marketing strategy for the Warcraft franchise, driving DAU/MAU growth and community engagement through multi-channel initiatives.• Oversaw a talented team in publishing, GTM creative, PR, events, influencer marketing, UA media buying, social product, and content.• Delivered significant brand growth and player engagement through targeted campaigns and strategic partnerships globally.Blizzard Interim Chief Marketing Officer 01/2024 - 06/2024• Guided Blizzard through Microsoft's acquisition of Activision Blizzard, working with Xbox senior leadership team including CEO, CMO and President of Studios to ensure seamless integration and alignment• Developed and executed transition marketing strategies maintaining brand integrity and studio presence in the broader Xbox games portfolio• Managed all Blizzard marketing teams, including Diablo, Overwatch and Creative Design, to drive effective change management and optimize marketing

Lead the development of the D&D Franchise across a portfolio of product expressions (tabletop RPG, digital games, consumer products, entertainment and storytelling media) in partnership with products owner within Wizards of The Coast. I’m directly responsible for the Franchise go-to-market plans and own the Dungeons & Dragons IP development plan, Franchise creative execution as well as Brand-level marketing. Lead the definition and execution of the Franchise multi-year long range strategic plan partnering with each product owner, regional leads and with Hasbro’s Consumer Products and Hasbro Studios counterparts.

Global brand leader for the D&D franchise across all business lines including hobby, subscriptions, video games, novels, lifestyle licensing and entertainment. Develop the 3-5 year brand strategy that drives business planning, product development, licensing initiatives and the overall P&L management. Grow operating profit, develop competitive strategies, rationalize product portfolios, and assist executive leadership team in tradeoff decisions amongst other lines of business. Transform the brand into a contemporary fantasy entertainment franchise through partnerships in theatrical and television entertainment, digital game publishing and consumer packaged goods.

Manage a Global Brand Management team as well as ultimate responsibility for brands and titles. Develop long-term brand/product strategies, oversee development of product portfolios, liaising with product development studios and developing and executing marketing programs to achieve or exceed overall division financial goals. Work closely with cross-functional teams including regional marketing teams, Interactive Marketing, Marketing Communications and Marketing Services to define and develop marketing plans across our portfolio for console, mobile, iOS, PC and online platforms.

Partner with the executive producers to bring two of the largest sports franchises in North America to market. Oversee the collaboration between development, label, GPO, advertising and sales organization to ensure we meet our fiscal year goals and franchise long term plans. Develop an overall communications and brand strategy leveraging advertising, online, social, mobile, and partnership marketing channels. Manage day-to-day communications with licensing and marketing contacts at the NFL, NFL PLAYERS and NCAA organizations.

Lead strategic partnerships with key CPG, entertainment and media partners. Oversee in-game advertising activities. Maintain relationships with first party publishers.

Defined strategy, developed, executed, and managed US Sub marketing plan encompassing integrated marketing initiatives designed to grow console and Xbox Live install base through 3rd party games. Communicated with partners, management, internal departments, and vendors to coordinate overall 3rd party marketing effort in accordance with corporate goals. Played integral role in global 3rd party publishing business plan. Lead and grew an effective marketing team. Prepared and managed US marketing budget. Oversaw all 3rd party advertising and channel activities for the full Xbox portfolio of games.

As a group marketing manager for 3rd party publishing at Xbox I collaborated with 3rd party marketing leads in all other territories as well as managing a team of three out of the US office. I oversaw all co-marketing deals for Xbox and Xbox 360 and managed 3rd party games activation at PR events including E3.

I managed the Backyard Sports franchise including Backyard Baseball, Football, Soccer and Basketball.