Natalia Caicedo Cano Email & Phone Number

Cali, Co

Cali, Valle Del Cauca, Colombia

☑ Secured strategic agreements in the medical cannabis sector, spanning Germany, Portugal, Australia, Ecuador, and the UK. These negotiations drove significant revenue growth and laid the foundation for long-term partnerships in a competitive, highly regulated industry.- Managed bilingual negotiations with C-level executives and key decision-makers, building strong relationships, navigating complex contracts, and providing tailored solutions that met both commercial and regulatory goals.☑ Developed and executed data-driven marketing campaigns across LinkedIn, email marketing (Brevo, Mailchimp), and Instagram, resulting in improved engagement, higher conversion rates, and increased inbound leads.☑Created a new brand identity and developed visually compelling advertising materials for industry events, ensuring strategic targeting and consistency. This enhanced customer engagement, reinforced brand presence, and drove higher visibility at key industry gatherings.☑ Conducted market research and lead generation using LinkedIn Sales Navigator and SalesQL to refine targeting, track lead progression, and acquire high-value clients, contributing to business growth in emerging markets.☑ Created SEO-optimized content to improve website visibility and search rankings. This led to increased organic traffic and more qualified leads.

Cali, Valle Del Cauca, Colombia

☑Designed and executed cross-channel campaigns on Facebook, Instagram, and Google Ads, optimizing for lead generation, conversion rates, and cost-per-acquisition (CPA).☑ Managed video editing for TikTok and Instagram Reels, using Adobe Premiere Pro and Final Cut Pro to create high-impact content that boosted engagement and brand loyalty.☑ Developed comprehensive branding strategies for startups and established brands, increasing brand awareness, consistency, and positioning.☑ Created responsive website layouts and optimized user interfaces using Figma and Adobe XD, improving UX and UI for better navigation and conversion rates.☑ Developed and implemented SEO strategies, optimizing on-page content and meta tags to improve search engine rankings and organic traffic.☑ Led Facebook Ads campaigns to acquire high-value clients, optimizing ad creatives and landing pages to maximize conversion rates and minimize cost-per-lead (CPL).☑ Utilized Zendesk for client management, streamlining workflows and ensuring timely responses to support tickets and client inquiries, improving customer satisfaction and retention.

Cali, Valle Del Cauca, Colombia

☑ Led the design and production of high-impact advertising materials for real estate projects, significantly enhancing brand image and expanding digital reach. Created visually compelling visuals for outdoor advertising displayed across Cali and at the international airport, boosting brand visibility and attracting new clients.☑ Developed and executed data-driven social media strategies for new accounts, focusing on building brand awareness and lead generation. This strategic approach helped Constructora Cosenza rank as the third-largest construction company in terms of client acquisition during the 2020-2021 period.☑ Spearheaded Meta Ads campaigns, utilizing advanced targeting, retargeting strategies, and lookalike audiences to generate quality leads. Optimized ad creatives and conversion funnels to maximize ROI and meet key business objectives. The campaigns contributed to increased online inquiries, driving tangible business growth.☑ Implemented innovative lead-generation tactics via Facebook and Instagram Ads, ensuring that digital advertising not only captured but converted high-quality leads, effectively expanding Cosenza's clientele base and contributing to their strong market positioning.☑ Continuously tracked and analyzed social media metrics, including click-through rates (CTR), lead conversion rates, and engagement levels, leveraging this data to refine and optimize future campaigns.

Cali, Valle Del Cauca, Colombia

☑ Developed and implemented monthly content calendars and strategic plans for Almacenes LA 14 and Calima Centro Comercial, ensuring consistent content distribution that aligned with business goals. Leveraged industry insights and audience behavior data to create compelling campaigns that significantly boosted engagement across Facebook, Instagram, and other social platforms.☑ Created and led the "Prueba el Mundo con La 14" campaign during the COVID-19 pandemic to engage followers by bringing global cuisine cultures into their homes when travel was restricted. Collaborated with brands, influencers, chefs, and bartenders to design an interactive and immersive experience that allowed followers to explore diverse cuisines from around the world through live-streamed cooking sessions, recipe sharing, and culinary tips. This campaign not only generated high engagement but also increased brand awareness and fostered a sense of community, positioning the brand as innovative and socially conscious during a time of crisis.☑ Designed engaging content specifically aimed at lead generation, integrating clear calls-to-action (CTAs) that drove followers to take specific actions—whether visiting the website, subscribing to newsletters, or making purchases. This content strategy directly contributed to the growth of the customer base for both Almacenes LA 14 and Calima Centro Comercial.☑ Produced detailed monthly performance reports, highlighting campaign successes, areas for improvement, and future strategies. These reports included both quantitative data and qualitative analysis, helping senior management make informed decisions about future content approaches and marketing investments.

Cali, Colombia

- Desarrollo de estrategias para redes sociales y parrilla de contenidos para cuentas como Versilia, LaManicuristaApp, Siesa e Inmobiliaria Ospina.- Copywriting. - Comunicación directa con el cliente. - Gestión de cuentas y requerimientos. - Coordinación de campañas publicitarias. - Desarrollo de Briefs. - SEO - Google Analytics - E-mail Marketing.

Cali, Colombia

- Desarrollo de estrategias para redes sociales.- Modernización de la marca y social media.- Creación de alianzas con organizaciones interesadas. en el patrimonio y cultura de la ciudad.- Diseño gráfico.- Escribir actas de las reuniones y cartas.- Comunicación Interna.

Cali, Colombia

- Community Management (diseño gráfico y estrategias de marketing digital).- Seguimiento y tips a la agencia de publicidad.- Actualizaciones de la base de datos.- Mailing masivo a través de Mailchimp.- Informes de seguimiento a métricas y cumplimiento de objetivos.

Cali, Colombia

- Responsable del manejo de las plataformas de social media del centro de investigación, desarrollo y diseño de contenidos para redes sociales y página web.- Analizar, periódicamente, estadísticas de resultados de la presencia en redes sociales de PROESA, creando estrategias para aumentar el número de seguidores y el alcance de dichas plataformas.- Diseñar y diagramar la producción editorial del centro de investigación: boletines, documentos de trabajo y revistas.- Diseño de diapositivas para eventos académicos en los que han participado los investigadores de PROESA como ponentes.

Cali

Branding, desarrollo de marca, estrategias publicitarias, desarrollo de logos, identidad corporativa y piezas publicitarias.

Cali

Realizar piezas POP para Mercadeo Institucional.

Bachelor'S Degree, International Marketing And Advertising

Activities and Societies: Tesis: Liderazgo Femenino en Industrias Culturales. Directora: Ángela María Gartner.

Curso En Community Manager Técnicas Avanzadas, Digital Communication And Media/Multimedia

Diplomado, Dirección De Arte

Bachillerato

Diploma Of Education, Ui/Ux Design, Diplomado En Diseño Ui/Ux