Nathalie Canadas Email & Phone Number

Washington D.C. Metro Area

• Lead comprehensive campaign strategies for sexual and reproductive health projects including those for the National Coalition for Sexual Health, defining objectives, target audiences, channels, and success metrics.• Spearhead the creation of compelling campaign messages, materials, and activities tailored for diverse audiences, ensuring resonance and engagement.• Facilitate collaborative message testing efforts, working closely with Altarum researchers to ensure the effectiveness of communications materials through quantitative and qualitative evaluation.• Act as a primary liaison with external communications agencies, fostering seamless information exchange for successful campaign development.• Orchestrate and lead advisory groups to gather valuable insights, fostering a collaborative and inclusive environment for meaningful contributions.• Manage and curate content for social media and digital platforms, collaborating with influencers to enhance campaign reach and impact.• Cultivate and maintain trusted client relationships, delivering value-added solutions and adapting to evolving client requirements.• Proactively manage risks, ensuring transparent communication of mitigation plans and timely task completion to meet project objectives.• Thrive in a fast-paced, intellectually engaging environment, collaborating with multidisciplinary thought leaders and contributing to the expansion of effective interventions at the state and federal levels.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

• Managed and shaped communication strategies and materials (including talking points and messaging strategies) on behalf of a federal agency.• Supervised all electronic media for the client, oversaw and coordinated the look and feel of the website, implemented strategic social media campaigns, and designed dynamic e-newsletters.• Crafted and edited persuasive and compelling e-alerts, blog articles, press releases, presentations, and announcements on various prevention-related public health issues on behalf of senior staff.• Expanded the visibility of health equity by creating awareness and advocacy campaigns on particular topics, and establishing relationships and buy-in for the campaign with other federal and state agencies, community-based organizations, universities, stakeholder institutions, and individuals. • Promoted campaigns and initiatives that addressed health disparities funded by the client.• Oversaw the ongoing and strategic dissemination of publications, tools, and frameworks through professional newsletters, journals, blogs, and related resources as well as identified new dissemination outlets.• Tracked news coverage and conducted strategic analyses of relevant public health issues in traditional and news media.• Provided strategic guidance on bilingual web, digital, and social media strategies.• Provided strategic consultation to state health departments, community-based organizations, and federal partners on how to frame and develop messages on health equity effectively.• Supervised and mentored a communications team of 2-5 full-time employees.

Washington D.C. Metro Area

• Led, directed and maintained the organization's website which consisted of managing the layout design, content development, and handling all back-end functions.• Managed social media accounts to promote program outcomes, special events, and donor recognition. Responsibilities included implementing daily posts across multiple platforms in English and Spanish, developing social media campaigns and participating in community chats.• Collaborated with program managers and directors to enhance visibility, recruit participants and co-brand community events with partner organizations.• Coached and mentored staff, volunteers, and interns on the external presence of the organization.• Oversaw the strategy and execution of the internal and external communications for the center’s presence in the District of Columbia and Maryland.• Created all organizational marketing materials such as brochures, invitations, annual reports, programs, banners, etc.• Designed and tracked metrics of e-newsletters, email announcements, giving campaigns and event promotions. • Crafted the organization’s communications style guide, and informational and fundraising materials.• Developed and maintained relationships with local media to comment on current events that pertain to youth development, minority community issues, the dissemination of research and outcomes, and the center’s major events.• Devised and managed the communications budget that included costs of producing marketing materials, professional development, staffing and event needs. • Oversaw all organizational audiovisual needs, which included developing videos, presentations, lighting, sound, etc. • Conceptualized the brand identity of the Annual Gala and all other major events.

Greater New York City Area

• Managed promotional brand marketing activity with event planning capabilities for Fortune 500 clients. • Oversaw a comprehensive promotional program that included an array of marketing tactics such as consumer engagement, and product sales distribution.• Supervised 20-50 project employees and two staff assistants; leading recruitment, hiring, training, and managing efforts.• Delegated assignments, evaluated work progress, and provided constant feedback to employees.• Monitored team performance and achievements of individual program/market goals.• Contributed to the growth and success of the program by providing leadership and successfully implementing initiatives.• Managed the budget for 20 or more events per year with an upwards of $120,000 budget allocation.• Responsible for proposal submissions, RFPs, and vendor negotiations. • Event conceptualization, logistics, implementation, execution of large/small scale, multi-day, off /on-site, ongoing brand events.• Expanded the retail promotional program from 10 to 90 venues in the Manhattan & Brooklyn boroughs.• Established positive rapport with vendors, trade and venue owners.• Managed weekly payrolls and schedules, monthly fixed asset reports, and YTD reports.• Completed post-event reporting and analysis of reach, scope, metrics, and survey completion.• Monitored the growth of brand awareness amongst targeted demographics.• Recognized as National Program Manager of the Month (October 2011).

Washington D.C. Metro Area

• Provided design and graphic services for the website and printed materials (i.e., ads, brochures, flyers, newsletters, etc.).• Created infographics, charts and other visual elements for publications.• Provided video editing for conferences and meetings.

Washington D.C. Metro Area

• Provided administrative and staff support to the general organizational operations. • Assisted with research for products and/or services and product development.• Prepared meeting materials for the Board of Directors.• Maintained the CRM database up-to-date with membership information.• Assisted with Annual Meeting and Expo logistics such as Registration and Speaker confirmation while also promoting the event.

Washington D.C. Metro Area

• Assisted in the planning, coordination, and execution of the organization’s three national events (Annual Conference, Capital Awards Gala, and the ALMA Awards), as well as smaller events and meetings. • Assisted with the development of event promotions, which included newsletters, mailing lists, websites, and graphics.

Silver Spring, Md

Responsible for supporting & managing the attorney with administrative duties as well as providing customer service to clients in several languages.

Washington D.C. Metro Area

Worked within the research and publications departments, gathering information, translating research in several languages, and other duties such as maintaining the company website.

B.A., French International Business With A Citation In Business Management

Activities and Societies: Lambda Theta Alpha Latin Sorority, Inc., French Club, Latino Student Union, Pan-Hellenic Council, Order.

Diploma, French Civilization And Business Communication

Also earned : Diplômes de Français Professionnel (DFP), Paris Chamber of Commerce and Industry in Paris, France.

Education record