Nancy Capra Email & Phone Number

Cincinnati, Ohio, United States

The Olberding Brand Family is a 4th-generation, family-owned business dedicated to helping move brands from design to shelf while protecting equity at every step. Our three core brands – Coach House, Amplify, and Phototype – can be seamlessly integrated to maximize efficiencies throughout the brand packaging lifecycle, or stand alone to deliver best-in-class quality and service.

New York, Ny

• Lead the project management within L’Oréal’s Professional Products Division (PPD) for packaging artwork, collaborating with key internal teams (including creative, brands, legal and development), SGS and printers for Redken Hair Care, Color and Styling • Manage thousands of artwork mechanical files annually for packaging creative development for 25+ Redken sub brands, coordinating workflow approval from internal departments in a fast-paced environment• Chair weekly artwork status meetings, overseeing action plan remediation• Advise creative and development teams on issues with preliminary artwork and provide feedback on potential issues, outline risks and propose solutions• Lead the efficient flow of work and information from marketing to creative and production departments• Develop training programs for new employees and serve as a continuous support through the learning process • Review invoices for accuracy, and enter POs into accounts payable system• Negotiate timelines and validate budgets to ensure all targets are achieved by stakeholders• Create strong cross functional relationships with stakeholders, with an ability to garner alignment

New York, Ny

Online Sales Account Manager • Created tailored and innovative digital marketing plans for top US retailers including Walgreens.com, Drugstore.com and Skinstore.com including VOD, social media campaigns, email marketing, sampling and events, significantly contributing to topline growth of +28% for 14/15 year and +67% for 15/16 year• Consistently developed targeted sales budgets and forecasts for accounts with revenue of $11m driving increased profitability and effective inventory management• Developed joint business strategies with senior client executives shaping financial and marketing plans for the year• Successfully launched bespoke Walgreens / Boots website, managing an international team involving sales, merchandising, finance, UX, content and branding delivering the project on time and in budget Marketing / Digital Marketing Manager • Developed and maintained seasonal planning calendars and online promotion strategies for North America E-commerce/digital initiatives supporting business strategies designed to grow awareness, sales and acquisition of new consumers via trade partners and brand site• Collaborated with key cross-functional teams to enhance strategy, content and engagement including Creative, E-Retailers, Training, PR and Social teams • Activated digital marketing campaigns with Hulu, Pandora and ABC Go increasing sales and awareness at top retailers. Delivered one of the best performing Beauty pre-sales for a key brand campaign in 2014 with Target• Managed seamless integration of on-air and online messaging, branding and promotional strategy for major partnerships including Dr. Phil, ET, The Doctors and Extra for Target and Walgreens partnerships• Provided tactical expertise on recommendations regarding execution of digital campaigns• Analyzed campaign data using Google Analytics and sales insights to refine strategy, ROI and execution

Port Chester, New York

Magjak – A Creative Marketing & Production Services Agency• Managed two major tradeshow clients added value programs - approximately 20 shows per year - including site launches, direct mail marketing initiatives, card packs, email blasts, online postcard campaigns and serving as front-line customer support• Supervised staff of seven off-site telemarketers, established sales goals, tracked budgets, monitored responses and fed leads based on hits to personal web pages• Conceptualized, managed and scheduled Magjak’s marketing collateral, coordinating with copywriters and designers for best results, organized and researched lists for b2b and b2c targeting those companies and individuals who stood to benefit from variable data projects, fast web-to-print technology and wide variety of print services• Devised marketing proposals for customers inquiring on the web of Magjak’s services, formulating new ideas based on a range of company’s print and online needs• Strategize with president best marketing plans for Magjak’s shift from traditional print company to a marketing communications company• Attended tradeshows to prospect new business and enhance client relations

New York, Ny

• Conceptualized and designed wide variety of web banners to draw attention to inventory sales, trips and new promotions• Redesigned homepage to capture the essence of one New York’s finest sports specialty stores, based on featuring new and popular merchandise, the season, special events and product modification• Retouched and siloed images including clothing apparel, sports accessories and fitness equipment to enhance website’s visual shopping experience• Brainstormed ad copy for email blasts, website and advertisements in magazines and newspapers• Cross-trained to digitally shoot and prepare merchandise for web as well as created signage for the store

New York, Ny

Condé Nast is home to some of the world's most celebrated media brands.• Managed conversion of over 500 ads to an online format from the September pages of Vogue’s biggest issue• Served as primary contact for print and web production questions from over 22 sales reps, outside advertising agencies and individual freelance artists• Performed retouching and merged images together using Photoshop, delivering them via FTP to outside vendor for online processing • Tracked and managed advertiser participation by securing legal and cooperation paperwork adhering to stringent timelines

Bachelor Of Arts, English And Marketing Communications

Major, Marketing & English

Programming Workshop, Computer Programming/Programmer, General