Nancy Carleton

Nancy Carleton Email and Phone Number

Chief Marketing Officer @ The Brand Collective
Copenhagen, DK
Nancy Carleton's Location
São Paulo, Brazil, Brazil
About Nancy Carleton

Fuelled by an irrepressible zest for life and boundless enthusiasm for connecting with people, I'm more than just a seasoned executive leader and marketing maestro—I'm a linchpin of energy and multi-passionate dynamism. With over 16 years of global marketing and public relations leadership, I've orchestrated multi-channel campaigns that drive revenue and spark genuine connections across continents and cultures.From the high-stakes world of NBC television and agency environments to the adrenaline rush of start-up ventures and non-profit endeavors, I have gained a wealth of experience driving innovation and achieving success.I have achieved significant milestones in my journey, including spearheading the launch of Sani Nudge healthcare technology across 13 European countries, raising $1 million for St. Jude Children's Research Hospital, and being part of an Emmy-winning production team. I have also orchestrated large-scale events and fostered strategic alliances.My colleagues praise me for my consistent reliability, flexibility across time zones, and commitment to delivering high-quality results. Throughout my career, I have been motivated by collaboration, teamwork, and a passion for achieving exceptional outcomes, not just financial gain.Beyond boardrooms and bottom lines, I'm a force of nature on a personal quest to conquer the world, hand in hand with my husband—one marathon at a time. With six continents conquered and the 7th squarely in our sights, we thrive on the challenge of pushing limits.As a global expat, I aim to immerse myself in diverse cultures and languages. Whether uncorking the secrets of the finest wines as an amateur sommelier, orchestrating unforgettable soirées as a party planner, or seamlessly navigating the complexities of remote work on a global scale, I wear many hats with effortless grace.My journey is a testament to my insatiable hunger for growth, my commitment to staying ahead of the curve, and my innate ability to pivot with agility in the face of change. With each new challenge, I see an opportunity to emerge more vital than ever before.I'm not just in the marketing and PR business—I'm in the company of transformation. And I can't wait to bring my unique blend of passion, expertise, and joie de vivre to your next strategic endeavor.Fun facts about me:- I have a tiny land cloud (a Samoyed puppy) named Magnus Waffles; he is the coolest. - I take calls from the top of the mountains.- I love having conversations with strangers in airport lounges.- The best days include brunch and loved ones. Let's connect!

Nancy Carleton's Current Company Details
The Brand Collective

The Brand Collective

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Chief Marketing Officer
Copenhagen, DK
Nancy Carleton Work Experience Details
  • The Brand Collective
    Chief Marketing Officer
    The Brand Collective
    Copenhagen, Dk
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  • Telgea
    Marketing
    Telgea Sep 2024 - Present
    Chicago, Illinois, United States
    At Telgea, we've mastered simplifying global connectivity, making it easier for businesses to get up and running, whether they're expanding in Europe, the US or elsewhere. Local mobile plans are available in minutes, all on one integrated platform. There are no complications or hidden fees, just connections.Telgea is your partner in simplifying global communication. 🌍📱
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  • Nan-C Llc
    Founder
    Nan-C Llc Apr 2020 - Present
    United States
    Nan-C LLC: Where local brands go global.My mission is to turn ambitious brands into international legends. I specialize in marketing and PR that can leave a mark and pave the way for exponential growth.What's under my umbrella?Lub Bub is a heartfelt Marketing agency built to connect eager university students with non-profits and charities. You can learn more at Lubbub.com.That Layover Life is a vibrant travel network where layovers become epic adventures. This platform is growing into a place where stories from the sky to the streets are shared, turning travellers into storytellers. You can learn more at ThatLayover.LifeStraal Financial: As Chief Marketing Officer, I joined on a six-month mission to supercharge Straal's presence in the UK and Lithuanian markets. We launched MISMA and crafted a campaign strategy that would resonate across borders. We onboarded the first PayFac clients in Europe, solidified Straal's position as a Polish-born startup, and expanded its brand into new territories. From building strategic partnerships to fine-tuning the marketing mix, I wasn't just steering the ship but charting new waters. Learn more at: https://straal.com. Kisi: As a Marketing Consultant, I stepped in during Kisi's critical transition from Denmark to the US. I didn't just consult—I immersed myself in brand development, content strategy, and website UX optimization, contributing to a successful market launch that positioned Kisi as a leader in cloud-based access control and security solutions. Learn more at: https://www.getkisi.com.
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  • Sani Nudge
    Head Of Marketing & Public Relations
    Sani Nudge May 2020 - Apr 2022
    Capital Region, Denmark
    Sani Nudge stands at the forefront of revolutionizing hygiene technology, connecting healthcare organizations with actionable insights to elevate patient safety and care. This groundbreaking innovation utilizes nudging techniques and real-time data generation through built-in lights, significantly boosting hand hygiene compliance across all levels of medical organizations.As the Head of Marketing and Public Relations, I strategically conveyed the Sani Nudge narrative through diverse mediated channels, employing brand management, media relations, storytelling, content creation, advertising, and data-driven campaigns. Additionally, I played a pivotal role in co-managing customer success and sales efforts in collaboration with the CEO.Key Achievements:- Successfully orchestrated the comprehensive strategy launch for the Sani Nudge hand hygiene solution brand across 13 European countries, establishing a solid market presence.- Facilitated website enhancements that attracted a European Sales Partner, Ecolab, a global hygiene leader, for European distribution.- Successfully launched in 13 European countries, expanding our reach and impact.- Drove establishing an efficient e-commerce store, streamlining the order process, and enhancing customer experience.*- Implemented marketing initiatives that resulted in lead generation and bolstered our sales pipeline.- Initiated and managed a successful podcast, garnering a broad audience across six continents and amplifying our reach.- Efficiently managed the Customer Success team, supporting 200 Sales team members and bolstering our market share.Responsibilities:- Led the launch of the comprehensive strategy for the Sani Nudge hand hygiene solution brand, ensuring a successful market entry and visibility.*- Managed press relationships, marketing, publicity, and staff across all project management channels and PR efforts, orchestrating cohesive and impactful campaigns.
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  • World Climate Foundation
    Marketing & Media Manager
    World Climate Foundation Nov 2018 - Nov 2019
    Copenhagen, Denmark
    World Climate Foundation is a prominent organization facilitating extensive collaborations and significant events among businesses, governments, investors, and philanthropists to combat climate change, enhance resource efficiency, and promote sustainability on local, national, and global scales.As the Marketing & Media Executive at World Climate Ltd, I excelled in diverse communication platforms, including web, social media, PR, and external marketing channels. My role involved nurturing relationships with public/private partners, driving strategic marketing plans, and lifting the organization's branding. My expertise spans SEO, Event Marketing, Digital Advertising, Marketing Analytics, CRM, and Email Marketing. My responsibilities included managing staff, market research, liaising with media organizations, and overseeing advertising agencies. Notably, our successful projects include consultations for global players in the Clean Economy, press relations with the United Nations, and impactful events like the World Climate Summit, the Clean Energy Investment Coalition, and Horizon19, which led to boosted attendance and enhanced notoriety.Key Achievements:- Coordinated a highly successful Press Conference for the Inaugural Investment COP event, attracting substantial global media attention and collaboration with influential organizations like the World Bank and UNDP.- Strategically recruited and engaged over 600 high-level delegates and policy influencers to attend the World Climate Summit, seamlessly aligning with the UN COP24 event and Horizon19, a notable Clean Economy event in Boston, MA.Responsibilities:- Strategically managed outbound integrated marketing channels, focusing on maintaining press relationships and developing content for the World Climate Organization's consulting projects and the events it produces.
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  • Kgw Is An Nbc Affiliate Television Station Serving The Portland, Oregon Dma
    Creative Marketing Manager
    Kgw Is An Nbc Affiliate Television Station Serving The Portland, Oregon Dma May 2014 - Jul 2018
    Portland, Oregon Area
    KGW is a distinguished NBC Affiliate television station, and G/O Digital marketing solutions agency Tegna represents. Solutions included: television advertising, SEM, SEO, PPC, Email Marketing, Promotional Campaigns, Reputation Management, and more.As a Strategic Account Executive and Account Manager, I excelled in developing and retaining Key Accounts, employing strategic procurement and fulfillment strategies. Additionally, I was the casting director for an Emmy Award-winning creative production team, contributing to the business's ROI by implementing tailored branding, growth strategies, and profitable solutions. Our group connects brands with their target audience across various media platforms, encompassing broadcast, social, digital, and native methodologies. Leveraging top-tier mediated resources, we drove sales, orchestrated account growth and retention, developed creative solutions, managed purchase fulfillment, and fostered valuable relationships.Key Achievements:- Was on the most successful sales team, playing a pivotal role in generating an annual book of revenue exceeding 6M USD, consistently driving progressive growth year-to-year.- Led commercial production efforts that secured an Emmy in 2018 for outstanding promotional elements.Responsibilities:- Established and strengthened connections between Key Accounts and targeted audiences by meticulously implementing strategic and custom branding approaches.- Prospected and effectively managed enterprise accounts, emphasizing prioritizing client relationships and seamlessly fulfilling campaign initiatives across diverse advertising and public relations channels.
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  • Ponzi Vineyards
    Event Specialist
    Ponzi Vineyards Aug 2013 - Jun 2016
    Sherwood, Oregon, United States
    Founded in 1970, Ponzi Vineyards was instrumental in establishing the Willamette Valley as a globally recognized wine region. As a member of the freelance events support team, I provided ad hoc assistance for the tasting room's special events. Moreover, I utilized the venue as an opportunity to network and build my professional relationships in marketing. My time with Ponzi Vineyards proved to be invaluable, as it allowed me to gain knowledge and appreciation for culinary arts, wine culture, and other refined areas of interest.
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  • Sherwood Area Chamber Of Commerce
    Ceo
    Sherwood Area Chamber Of Commerce Feb 2010 - May 2014
    Sherwood, Oregon
    The Sherwood Area Chamber of Commerce is a non-profit private business organization dedicated to promoting and safeguarding the interests of its members through diligent government advocacy and the organization of meaningful special events.As Chief Executive Officer and Head of all Marketing and Public Relations functions at the Chamber of Commerce, I was pivotal in elevating our organization's standing, securing recognition as one of the top 25 regional chambers. I successfully managed Public Relations, Social Media Marketing, Advertising, and Outreach efforts while overseeing operations and marketing to deliver value to our extensive membership and the Sherwood community. In addition, I effectively addressed critical topics related to business development and retention, ensuring that we provided relevant and timely guidance to our members.Achievements: - Implemented new branding and sales initiatives, resulting in a 20 %-member growth and corresponding revenue. - Led the Chamber as one of the top 25 regional Chambers of Commerce (2013/14 Portland Business Journal). - Board member for the Western Association of Chamber Executives and an annual conference speaker on Membership Retention and Emerging Leaders in Business. Responsibilities: - Managed Chamber operations and marketing to provide value to 350+ business members and the community of Sherwood through innovation, bold leadership, and programs that develop the business climate. - Responsible for brand development, Sales Management, and all Marketing Communications. - Was the public voice of the Chamber membership, managing all public relations elements, Social Media Marketing, Advertising, and outbound communications.
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  • Claim Jumper Restaurants
    Server/ Delivery Service
    Claim Jumper Restaurants Aug 2008 - Aug 2010
    Tualatin, Oregon, United States
    In response to the substantial layoffs during the 2008 housing crisis, I took proactive steps by joining Claim Jumper to secure a stable income. This move also served as an avenue to deepen my expertise in the hospitality industry, thereby augmenting my marketability and versatility within the domain of marketing and business relationships. Throughout the agreed contract period, I consistently supported them in an ad hoc capacity.
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  • Khsl And Knvn
    Promotions Manager
    Khsl And Knvn Aug 2006 - Jul 2008
    Chico, California, United States
    KHSL (CBS), KNVN (NBC), and The CW are prominent affiliates of Action News Now, a dynamic triopoly conglomerate with a strong presence in Northern California.As a Station Promotion Manager, I played a crucial role in shaping and managing the station's brand, reputation, and marketing efforts. This involved creating captivating special events, coordinating media strategically, and achieving significant successes like the 2008 St. Jude Dream Home Giveaway, which raised one million dollars for St. Jude Children’s Research Hospital. I also curated engaging events like the America’s Next Top Model Casting Call and the annual Raider Nation Golf tournament, showcasing my adeptness in planning and executing diverse promotional activities that resonated with our audience.In my role, I skillfully combined creativity and technical prowess to elevate the station's marketing through compelling copy and visuals. Moreover, I efficiently managed Co-Op advertising and fostered vital relationships, reinforcing the station's community-centric identity while mentoring future marketing professionals through internships.Key Achievements:- Orchestrated successful events like the 2008 St. Jude Dream Home Giveaway, raising 1M dollars for St. Jude Children's Research Hospital and boosting sales for station advertising initiatives.- Developed a university internship program, significantly increasing the number of promotional projects managed by interns per quarter.Responsibilities:- Managed and oversaw all dedicated events, including the media for significant campaigns and tournaments.- Budgeted and managed station Co-Op advertising effectively.
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  • California State University, Chico
    Teaching Associate - Public Speaking
    California State University, Chico Aug 2007 - Feb 2008
    California State University is a comprehensive institution within the 23-campus California State University system.During my Master's Degree pursuit, an available option within our curriculum was to serve as a Teaching Associate. In this capacity, I crafted, built, and led three courses focused on Speech and Introductory Communication. Additionally, I offered academic advice and guidance to students, aiding them in their educational journey.
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  • Ashland Family Ymca
    Aquatics Instructor & Lifeguard
    Ashland Family Ymca Aug 2004 - Jul 2006
    Ashland, Or
    The YMCA is a non-profit organization dedicated to embodying ethical principles through practical programs that promote a healthy spirit, mind, and body.During my Bachelor's Degree pursuit, I held a position as a lifeguard and instructor at the YMCA. My responsibilities included enforcing safety regulations, offering first aid, and providing instruction in swimming development and rescue skills through group and private lessons. Additionally, I taught aquatic fitness courses focused on senior aquatic therapy and advanced water polo techniques.
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  • Southern Oregon University
    Inter Residence Council President/ Student Activities Program Board
    Southern Oregon University Jun 2002 - Jun 2005
    Ashland, Oregon, United States
    Southern Oregon University is a publicly funded liberal arts university, recognized in the Best Colleges category for Regional Universities West.During my time as the IRC President on campus, I curated and facilitated both social and educational programs for the SOU campus and the local community. I managed a team of four employees, overseeing their responsibilities in coordinating numerous social and educational events for over five thousand residential hall students. Additionally, I led a thirty-member assembly of student representatives, acting as a bridge between the students, faculty, and the campus community. In further support of incoming students, I also served as an Orientation Leader. Additionally, I played a key role in establishing a mobile DJ service in collaboration with Clear Channel Radio, a service that continues to thrive today.
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  • Sherwood Ice Arena, Llc
    Guest Relations, Ice Guard, Birthday Party Hostess, & Dj
    Sherwood Ice Arena, Llc Jul 1999 - Jan 2002
    Sherwood, Oregon, United States
    Sherwood Ice Arena is a prominent ice skating rink renowned for hosting the most extensive adult hockey program in the Pacific Northwest, USA.During my initial employment, I fulfilled various roles such as Guest Relations, Ice Guard, Birthday Party Hostess, and DJ. These positions provided me with diverse service experience, enabling me to demonstrate leadership, organizational skills, and a solid commitment to the organization's mission.
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Nancy Carleton Skills

Leadership Team Building Social Media Video Production Public Speaking Online Marketing Brand Development Sales Press Releases Media Relations Event Planning Microsoft Powerpoint Blogging Digital Media Video Editing English Digital Marketing Advertising Promotions Fundraising Strategic Planning Seo Creative Writing Facebook Online Advertising Microsoft Office Entrepreneurship Program Management Marketing Social Networking Nonprofits Event Management Training Time Management Community Outreach Customer Service Budgets Non Profits Small Business Management Public Relations Marketing Communications Television Marketing Strategy Copywriting Volunteer Management Broadcast Awesomeness

Nancy Carleton Education Details

Frequently Asked Questions about Nancy Carleton

What company does Nancy Carleton work for?

Nancy Carleton works for The Brand Collective

What is Nancy Carleton's role at the current company?

Nancy Carleton's current role is Chief Marketing Officer.

What schools did Nancy Carleton attend?

Nancy Carleton attended California State University-Chico, Southern Oregon University.

What skills is Nancy Carleton known for?

Nancy Carleton has skills like Leadership, Team Building, Social Media, Video Production, Public Speaking, Online Marketing, Brand Development, Sales, Press Releases, Media Relations, Event Planning, Microsoft Powerpoint.

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