Digital Marketing Manager
CurrentManagement of the Global Marketing Plan for the Consumer segment with the Marketing Director. Liaise with Major Creativity agencies from the creation of the framework contract to the management of the day-by-day activities as a main interlocutor. Creation and development of the Technogym’s communication campaign for the Olympic and Paralympic Games of Paris 2024 (Let’s Move for Paris) and collaboration with the partnership team on the editorial plan with the main partners like Ferrari, Luna… Show more Management of the Global Marketing Plan for the Consumer segment with the Marketing Director. Liaise with Major Creativity agencies from the creation of the framework contract to the management of the day-by-day activities as a main interlocutor. Creation and development of the Technogym’s communication campaign for the Olympic and Paralympic Games of Paris 2024 (Let’s Move for Paris) and collaboration with the partnership team on the editorial plan with the main partners like Ferrari, Luna Rossa or FC Internazionale Milano.Leading of all the consumer digital marketing campaigns about the DEM, website, Google, Bing, social media and programmatic channels; implementation of the tailor-made consumer journey in collaboration with the CRM dept.; project management of the new marketing campaigns with special commercial offers; organization and coordination of brainstormings and workshops in order to discover new ideas about marketing and commercial campaigns. Show less