Recruited to build staff from the ground up. Led web production team while ensuring accuracy in site’s content and a publication process that was not only timely but cost-efficient. Employed best practices in information architecture, user experience, and design for site optimization. Developed content strategy and editorial calendar to align with company’s business goals.

Hired to boost donor development and community engagement by utilizing education as a vehicle to accomplish organizational goals. Devised and instituted annual marketing and fundraising plan and materials for events in collaboration with Marketing Manager that were highly cost-effective, as there were stringent budget requirements. Prepared all monthly progress reports for Board and Management review. Evaluated effectiveness of all events/campaigns to ensure that key performance indicators were… Show more Hired to boost donor development and community engagement by utilizing education as a vehicle to accomplish organizational goals. Devised and instituted annual marketing and fundraising plan and materials for events in collaboration with Marketing Manager that were highly cost-effective, as there were stringent budget requirements. Prepared all monthly progress reports for Board and Management review. Evaluated effectiveness of all events/campaigns to ensure that key performance indicators were met. Show less

Built a business with a staff of 5 personnel. Commissioned items from local craftsmen and purchased antique and vintage textiles from the Middle East and Central Asia. Hosted monthly lecture series on traditional regional crafts. Planned and managed annual exhibits to showcase private collection of weavings from Afreen, Syria. Utilized pull marketing strategies with article writing appearing in popular regional and international magazines. Managed all operational aspects of business from… Show more Built a business with a staff of 5 personnel. Commissioned items from local craftsmen and purchased antique and vintage textiles from the Middle East and Central Asia. Hosted monthly lecture series on traditional regional crafts. Planned and managed annual exhibits to showcase private collection of weavings from Afreen, Syria. Utilized pull marketing strategies with article writing appearing in popular regional and international magazines. Managed all operational aspects of business from strategic business planning to buying, receiving, logistics and inventory system. Show less