www.divertica.com

Virtual Visions builds an integrated technology platform for creating smarter retail stores. The platform uses customized smart displays that intelligently integrates with inventory systems, thereby enabling retailers to create smarter, more engaging and, ultimately, more profitable stores. Based in Hayward, California, Virtual Visions provides retailers, quick-serve restaurants and luxury brands with elegantly designed smart displays and a combination of breakthrough hardware and software solutions that enables stores to optimize their operations and create a new retail economy.

FCV Interactive is the user-focused transformation agency. Every day, we redesign organizations and create digital services that people love. With over a decade of expertise working with public and private sector clients, we deliver experiences that make life better. To learn more, visit fcvinteractive.com.

• Represent the end user in the design, development and delivery phases with an emphasis on User Centric Design (UCD) principle and process.• Conduct user studies with real world users of Baby, Home and Pet products to understand user behavior patterns to analyze the “whys” and the “hows” of a problem.• Identify user behavior goals, compare behavior data with customer support reports, and validate hypothesis with data collected from Google Analytics, Localytics.• Use inexpensive inspection techniques like Heuristic Evaluation and Cognitive Overview to evaluate the quality of concepts generated mobile apps• Envision and design Wireframes, Information Architecture, Sitemap for Motorola licensed Baby Monitor apps, Pet Cam apps, Multi – Action Camera App (think Go-Pro), VTech IP Bridge Ecosystem, Bork Multi-cooker app and subscriptions model to name a few.

Hubble is a cloud based connectivity platform which helps its customers stay connected with important things in their lives – their home, family, pet, baby and business through everyday products that offer communication, monitoring and above all care. Responsibilities at Hubble:• Product design & ideation, scoping and managing client’s expectations.• Managing relationships with clients and understanding their needs and aspirations.• Product feature documentation, use case development, design and delivery planning.• Handling commercial and service agreements.• Representing the customer and the end user in the design, development and delivery process.• Wire-framing, prototyping, designing style guide.http://www.hubbleconnected.com

• Redesigned and built an interactive web based Annual Report for First West Credit Union.• Enhanced and built interactivity for an in-house web based client presentation for WorkBC.• Worked cohesively with remote team members and collaboratively built the required features.

• Designed and envisioned the user interaction, information architecture, use cases and content strategy for medical payment software used by the Northern Health Authority of British Columbia.• Wire-framed the medical payment software using Axure 6.• Acted as QA personnel for BC Forestry Safety Council web application and identify bugs and prioritize them based on project feature requirements.

• Designed and envisioned the information architecture of the new WorkBC Job Seeker Connect web application workflow.• Designed and wire-framed the WorkBC Job Seeker Connect application using Axure 6.• Worked cohesively with remote team members in translating business requirements to use cases and user scenarios. These use cases and scenarios were later used during the development phase for WorkBC.

• Responsible for translating product requirements into functional wireframes and designs for RevenueWire’s flagship web applications product called CallStream. CallStream is a revenue tracking platform for software merchants and affiliates.• Designed and envisioned the information architecture and interaction with the information as per the business requirements.• Developed wireframes, functional designs and mock-ups of user stories and scenarios to allow developers to easily build web applications with consistent methods and techniques for increased development velocity.• Developed and provided a design vision for reporting, analytics and visualization of information.• Developed a UI style guide and unified the design practices to make it consistent with the product design and style guide.

I worked on developing a data input-output software framework using Apache Solr search technology. The objective of this web-based software was to generate reports by querying Solr and visualizing such reports in form of charts and tables.

Visualization and User Interaction research assistant.Teaching Assistant for the course in Human Computer Interaction in software engineering.