Responsible for leading end-to-end marketing strategy and execution for enterprise household & personal care CPG advertisers on DoorDash's retail media network.

The Trade Desk is a self-service, cloud-based platform, where ad buyers create, manage, and optimize more expressive digital advertising and programmatic campaigns across the Open Internet.---Responsible for the strategic growth and daily operations of $100MM+ book of business consisting of Agency Holding Companies, Independent Agencies and DTC brands through the management and career development of 3 direct reports.Core areas of focus included: • Forecasting + Account Planning: Consistently exceeded revenue goals by acting as a strategic advisor to senior level clients, leveraging data-driven insights to maximize business performance and increase platform usage. • Operational Excellence: Improved operational efficiencies for the Account Management team by building and implementing processes that focused on sales enablement tools, talent development, reducing business risk and improving workflows. • Staffing + Career Development: Built first remote-centric new hire onboarding program. Established quarterly review process that resulted in stronger understanding of job requirements, increased job satisfaction, and expedited career progression of team members. • Maximizing Revenue: Exceeded revenue goals on average by 22% by upselling strategies that increased product and channel adoption.

Responsible for the strategic growth and daily operations of $100MM+ book of business consisting of Agency Holding Companies, Independent Agencies and DTC brands through the management and career development of 2 direct reports.Core areas of focus included: • Forecasting + Account Planning: Consistently exceeded revenue goals by identifying opportunities to achieve long-term account plan milestones through combining data analysis and client feedback resulting in optimization strategies and custom solutions for complex business problems. • Operational Excellence: Improved upon Client Service practices through the development of training material, customer facing assets and internal resources which resulted in stronger accountability across internal and client teams.

dataxu helps marketing professionals use data to improve their advertising. As a leader in the industry, their software was acquired by Roku in October of 2019.---Grew the self-service department to become the lead contributor to company revenue by expanding dataxu's Customer Success footprint to the West Coast, executing on short and long-term growth plans established with dataxu's executive team.Core areas of focus included: • Revenue Forecasting + Staffing: Scoped for headcount based on anticipated revenue. Hired, trained and developed career pathing for 5 Customer Success Managers. • Product Feedback + Prioritization: Maintained a deep understanding of client pain points, responsible for advocating feedback that directly influenced GTM strategy of new product features and enhancements. • Industry Thought Leadership: Acted as a trusted advisor to senior level clients. Coordinated with cross-functional team members on organizing and developing content for client summits and industry events. • Cross-functional Collaboration: Represented the self-service team in company-wide planning sessions. Collaborated closely with Sales, Product, Marketing, Data Science and Engineering leads.

Grew book of business by 62% YoY by acting as a trusted advisor to key accounts, seeking opportunities for product attachment and incremental budget. Core areas of focus included: • Ideation of Custom Solutions: Developed custom solutions to solve client business needs through deep understanding of client business goals. Acted as the client advocate during collaboration with Sales, Product and Engineering teams. Served as the project lead managing deliverables by discipline. • Onboarding and Implementation of SaaS Platform: Led client-wide programmatic education sessions for top tier accounts, furthering platform knowledge across disciplines. • New Hire Training + Mentorship: Onboarded and trained new hires on the dataxu platform. Mentored junior CSMs on presentation skills, product pitches and strategic thinking.

Selected as initial CSM to build dataxu’s self-service department, Platform Solutions, responsible for maximizing revenue through the development of playbooks and processes for self-service best practices. Core areas of focus included: • GTM Strategy + Product Feedback: Influenced company-wide prioritization, product roadmap and sales strategy by presenting business cases of client pain points to dataxu C-suite. • Departmental Development + Sales Enablement Creation: Created workflow efficiencies to maximize revenue potential by developing playbooks and processes for self-service best practices. • Client Retention + Growth: Drove results for clients through developing a deep understanding of business goals. Ensured programmatic campaign success by providing optimization strategies to hit KPIs.

Managed an AdOps team responsible for managed service programmatic campaign set up & optimizations, solving client business challenges through the development of programmatic media plans and analysis of historical campaign trends.

Ve brings conversion efficiency through personalized digital marketing and advertising to companies worldwide.---Oversaw the health and growth of over 80 clients’ digital marketing campaigns, leveraging Ve’s product suite. Provided data-driven reporting to upsell product adoption and improve campaign performance.

Cone is a public relations and marketing agency focusing on key areas such as corporate social responsibility, cause marketing, brand communications, social media, nonprofit marketing, corporate communications and crisis prevention/management, the agency helps clients achieve both business and societal outcomes. Cone was merged with Porter Novelli in 2017 and is a division of Omnicom Group Inc.---Public relations project management and event coordination for Tidy Cats, FIRST Robotics, CocoaVia, Nestlé Waters North America and Green Mountain Coffee Roasters.

HL Group is a multi-specialist agency that combines the most impactful elements of brand strategy, media relations, influencer engagement, digital and social media, creative design and content marketing to create breakthrough moments and build momentum. HL Group merged with KWT in 2020 and is a division of MDC Partners.---Public relations project management and event coordination for Expedia, Stella Artois, and Beck’s Beer.

EF is comprised of culturally immersive education programs—focused on language, travel, cultural exchange, and academics.---Managed the growth of 500+ accounts through sales tactics and client relationships.