In more than 18 years of experience in user-centered and interaction design, innovation and strategy consulting, he developed skill in bringing design thinking, user research and hands-on design skills to business problems. He successfully led diverse teams through large engagements, translating insight into opportunity, creating, visualizing and prototyping of new delightful product/service offerings and delivering these through impactful communication. His mission is to create and design intuitive and innovative interfaces/services with clear value to users and business alike.Specialties: He leverages his deep understanding of information architecture and intuitive user interfaces on projects as diverse as medical and laboratory devices, spatial environments, service models, pictogram languages and application design. Recent projects have focused on application design, branding, service and experience design at both the strategic and tactical level. His expertise is the integration of hardware and software into new forms of branded interactive behaviour.