Back at work as a qualitative strategist. Focusing on people, our central purpose is to bridge the gap between brand and consumer, using evidence-based approaches to align our client’s core values with the needs of their constituents. Using actional insights, we help brands be a source of positivity in their client’s lives while strengthening their bottom line.Independent qualitative moderator working with agencies and clients and interviewing consumers, professionals, and influencers.Scroll down for more on the company.

Since May 2023, I’ve taken on the role of full-time executor for my late father’s estate. This has involved managing legal, financial, real estate, and organizational complexities, including asset allocation and sales. It’s been an intense period, both personally and professionally.During this time, my wife and I also welcomed our daughter, Sasha, into the world, just one month after my father’s passing. Balancing these two life-changing events has been a profound experience, bringing with it new responsibilities and invaluable lessons.Alongside these personal commitments, I also had the opportunity to collaborate with Kantar on a project for Jaguar Land Rover, which kept me connected to my professional expertise.

Focusing on people, our central purpose is to bridge the gap between brand and consumer, using evidence-based approaches to align our client’s core values with the needs of their constituents. Using actional insights, we help brands be a source of positivity in their client’s lives while strengthening their bottom line.Independent qualitative moderator working with agencies and clients and interviewing consumers, professionals, and influencers.Key Clients:KantarFreelance qualitative strategist contributing to studies for luxury brands and beverage companies. Greenberg/MaterialFreelance qualitative strategist leading and contributing to studies for social networks, fintech, and delivery apps among others. Real Brand StrategyConduct qualitative research for the healthcare sector interviewing patients with diagnosed conditions.VivifyDesigned and conducted qualitative research among industry influencers to understand the food market and launch a new agricultural startup as interim CMO.Led a creative workshop to define and develop Vivify’s brand values, positioning, archetype, and narrative informed by stakeholder interviews, research insights and analysis.Managed external branding agency and directed visual identity and creative development.US Lead, Promise Consulting – clients included Diptyque, SephoraConducted brand health checks, moderating focus groups & comp testing to highlight cultural gaps in the US.Analyzed quantitative research, developed strategy, and recommendations on how to reposition brands for a US and Canadian audience, reimagining brand positioning, creative, and mission statements.Catherine DemarchelierReimagined brand positioning, creative, and mission statement informed by executive one-to-one interviews.Built e-commerce site using Shopify and branding agency to create all-new visual identity.

Freelance Lead Strategist for qualitative studies. Responsibilities include project management, moderating IDIs and online forums, developing and writing support materials, writing reports, and presenting findings to clients. Past clients have included LinkedIn, Google, DoorDash, and Robinhood.

Cords for Music sells jewelry and accessories, giving a portion of proceeds to giving partners in the music education space such as Education Through Music, a non-for-profit that creates sustainable music programs for public schools. http://www.cordsformusic.com/• Created and launched a social enterprise, for-profit business to support music education in New York public schools through the sale of custom-designed jewelry. • Brokered relationships with specialist factories across the US to manufacture the jewelry.• Partnered with NY charity Education Through Music to fund their music education campaigns.• Managed production, sales, marketing, finances and designed e-commerce site on Shopify• Interviewed by Tameron Hall on MSNBC’s “Made in America” segment resulting in an uptick in sales – sold 76 pieces in 45 minutes; other media coverage included Parade magazine (sold out inventory in 24 hours), Huffington Post, Vogue Japan, Paper Magazine, Cosmopolitan and Rhode Island Monthly

Led US operations and Account Management for British based trend and market research firm specializing in influencer marketing and owned by Havas Media. Gathered influencer insight and consumer intelligence to help create and inform strategy for leading brands. Sampling of projects:Blue Note Records• Moderated 6 focus groups and conducted 100 online surveys of jazz music fans and audiophiles to perform a brand health check and reposition the Blue Note brand from solely a legendary jazz catalog to incorporating a singer-songwriter identity. • Produced a 5-minute internal video with follow up interviews of focus group attendees incorporating key findings and feedback about the uniqueness and prestige of the Blue Note brand. Chanel• Brought in Chanel as a new client and led a research project to innovate department store beauty counter experiences globally. • Presented research findings to the Chanel Academy, an annual gathering of 100 regional sales managers.Christie’s• Led a research study to understand the future of online shopping behavior among Christie’s customers resulting in Christie’s developing a new e-commerce platform to sell artwork. • Moderated one-to-one interviews with 100 collectors around the world to identify consumer digital buying needs and concerns and wrote-up research findings.Ford• Conducted 24 focus groups across four European markets to asses Ford’s perceived competitive advantage and the general mood and priorities of consumers during the 2012/13 economic downturn.• Following a particularly bad selling season for Ford, our insights helped identify consumer pain points and values to realign their offering with consumer values and needs. Topshop• Ran a brand health-check for Topshop interviewing industry influencers and instore shoppers to better understand the consumer and to inform their expansion strategy and marketing campaigns in the US.

Consultant in Arts Administration for innovative art projects. Project WhitePlanner and producer for Project White, a temporary art exhibit, to create a 4D experience on New York City's waterfront. Developed the strategy to bring the idea to life, built relationships with local NYC government, and oversaw production.

Reported to the Chief Curator of MoMA’s Architecture and Design department Barry Bergdoll. Supported research and development for future exhibitions and provided materials for the International Committee’s yearly meeting.

Reported to the Special Projects Department led by Guggenheim Director Thomas Krens. Helped activate the Curatorial Advisory Group to define the strategic dimensions of the Guggenheim Abu Dhabi including defining its mission and role within the context of the great Middle Eastern Contemporary Art world.

Helped supervise the production of a 6-month tour in Sweden. Liaison across all departments: production, wardrobe, administration, fund-raising, company and ensemble managers etc.

• Led the rebranding and global positioning for Bill Blass, reporting to the VP and CEO, to help revitalize the brand, bringing it into the 21st century.• Worked with branding agencies, licensees and vendors to roll-out 6 new sub-brands across 40 licensed categories and multiple retail partners.

• Launched a traveling exhibition by artist Gregory Colbert, attended by over 500,000 visitors in 3 months• Worked with renowned architect Shigeru Ban to design and build the Nomadic Museum on New York’s Pier 54 to house the show.• Managed all aspects of the exhibition including production of show, liaison with local officials, production of collector publications and design and construction of space• Coordinated PR and Marketing with agency partners Ruder Finn and J Walter Thompson

Reported to the founder and assisted in sales, marketing, merchandising and product development. Sourced US manufacturers to replicate homeware including bespoke branding. Opened and managed retail corner at Bergdorf Goodman.

Reported to the Director of the Fashion Division. Conducted competitor promotional and market research for Fashion, Fine Jewelry and Watches. Used CRM, RFM and Deci- software and results in order to assess customer profiles, cross sales analysis and purchase analysis so as to implement them in future marketing strategies.