Nellena (Anna) Coons Email & Phone Number

Greenwood, Indiana, United States

As the Marketing Manager, I oversee ongoing advertising and branding initiatives. I effectively manage numerous high-performing campaigns through active communication with clients and collaboration with cross-functional teams. Track campaigns and report results throughout the campaign. Create and negotiate contracts with vendors, media outlets and print outlets. Identify business opportunities as well as analyzed top marketing and promotional trends to implement innovative programs. Task Include:• Develop marketing strategy and conduct research regarding digital and print media budget allocation and target audience identification.• Review projects across the organization to ensure proper grammar, accuracy, brand enforcement, organizational and mission messaging, and meeting of style guidelines.• Execution of tasks in a highly motivated environment and deliver actionable communication on a frequent basis to keep task owners on track and accountable.• Monitor and manage the budget of the department to adhere to budgetary guidelines.• Collaborate across multiple teams and stakeholders and pro-actively seek out training, development, and growth opportunities to become a better marketer.• Coordinate with marketing vendors.

Indiana

Developed strategic planning to produce sustainable business results within the lower performing stores. Identified marketing trends and implement appropriate strategic initiatives by complying with company’s and state standards. Performed diverse event promotional activities to educate and establish strong business relationships with profit and non-profit organizations. Trained restaurant management teams on effective marketing activities resulting in sales increase and business growth. Researched and developed advertising and media service contracts with vendors. Worked company agency and media outlets, delivering copy and creative. Key achievements:• Bolstered the Donatos brand using efficient marketing tools in local in Indianapolis. • Provided company’s brand management by launching the best sponsorship campaigns in cooperation with funders. • Enhanced social media following by 100% and event presence by 80% in collaboration with the media partners. • Successfully executed multiple marketing and advertising projects leading to sales increase at focus stores by 7-11%.• Created relationships and partnerships and promotions with media outlets while fostering cross promotional events.

Developed efficient media strategies and applied marketing best practices to improve brand image while managing various media activities and leasing with the creative agencies, production vendors, and mall teams. Prepared detailed reports as well as maintained and updated inventory database in Salesforce, media maps, photo library, spec sheets, occupancy as well as performed category analysis to ensure media fulfillment and sales support. Oversaw the department’s activities while managing installation and removal alerts, providing digital board scheduling, and preparing invoices.Key achievements:• Successfully directed media support processes by improving team's performance and overall workflow to assist a national sales organization with $125M of revenue. • Developed productive sales support team of highly-qualified professional for Simon Business Ventures.• Successfully elaborated and executed revenue-driven Ad Panel program.

Indianapolis, Indiana Area

Effectively managed numerous high-performing campaigns through active communication with clients and collaboration with cross-functional teams. Ensured 50% profit margins achievement by performing detailed quarterly forecasting and preparing monthly financial reviews. Created and negotiated contracts with vendors, sport entities and clients. Identified business opportunities as well as analyzed top marketing and promotional trends to implement innovative programs. Created, managed and monitored all promotions and events. Project manager for over 321 events a year.Key achievements:• Forged strategic relationships with the Indianapolis Colts, Indiana Pacers, IU Basketball, Butler Basketball, ESPN, and the Indianapolis Motor Speedway. • Strengthened company’s reputation by ensuring the consistency and quality of marketing content in social media channels with Hootsuite.• Increased company's market share and enhanced revenue by over $1M by successfully executing numerous projects as well as marketing and pricing strategies.• Efficiently managed and projected a $3.8M annual budget for all four Emmis radio brands.

Update and maintain website. Schedule, plan and execute all station remotes. Order premiums for station. Handle all calls from listeners regarding station events, and help in process of planning new events for station. Support with 10+ people including Sales Managers, Account Managers and Promotions staff. Create and customize proposals and enter broadcast orders through Marketron. Learn, understand and use systems that include Excel, Word, PowerPoint, as well as industry-specific applications like Maxigrid, Marketron, Maximizer, and Tapscan on a daily basis. Also complete program recaps for clients by set deadlines. My organizational and creative skills were utilized on a daily basis.

Sold underwriting for the station, set up fundraisers, sold program spots, organized various events, updated and maintained press releases, underwriting log and client recaps. Managed 10+ part-time employees. Worked with all the departments and had regular board shifts, sports engineering shifts, and on-air weekend shifts.

Bs, Communications

Activities and Societies: Worked at WICR for 4 years as on-air talent and also as the Promotions and Sales Director.

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program