Nick Ritenour Email & Phone Number

New York, NY, US

New York, US

• On a consultant contract basis I:
• Led GTM research, planning, and execution for new connected fitness software experiences, across a highly cross-functional team of researchers, developers, and designers.
• Led GTM planning and overseeing GTM execution for Peloton App FTMS support, opening Peloton’s content to owners of third-party treadmills and rowers.
• Brought new PMM best practices to the team, improving how we work with our cross-functional partners and how we position ourselves further as thought leaders across the organization.

I was laid off due to another round of role eliminations at Vimeo. Actively looking for my next career move!

New York, NY, US

• Developed and maintained marketing surfaces for the core Vimeo app, driving a 15% increase in downloads.
• Led content production for reboot of live weekly demo series driving demand gen, in close collaboration with product, marketing, and sales teams.
• Co-led Vimeo site rebrand and launch: working with stakeholders to migrate content into new site structure, optimizing SEO, and testing into new top-of-funnel flows.

New York, New York, US

• Developed mobile marketing strategy for iOS apps and mobile web
• Implemented new organic mobile conversion funnels, increasing app downloads 50%, app engagement 130%, and app revenue by 60%
• Supported development of company initiatives and persona/market targets through extensive customer research, audits, and interviews
• Partnered with Customer Operations team to develop and implement processes for ingesting and disseminating customer product feedback
• Led and executed implementation of internal employee product engagement program, helping to identify and alleviate product issues prior to release

New York, NY, US

• Partner with cross-functional team leads to build out greater marketing strategy & ensure successful execution
• Coordinate new feature development with product team to drive install & revenue growth
• Manage & execute messaging strategy (email, push, and in-app) for user onboarding, reactivation, & for the Events vertical
• Commission research & testing from DS team to identify strengths, challenges, & new opportunities
• Evaluate market intelligence, consumer patterns, & competitive landscape

New York, NY, US

• Own end-to-end lifecycle of in-app events and monthly promotions
• Coordinate new feature development with product team to achieve marketing objectives
• Develop and execute push, email, and in-app messaging strategies, including user onboarding and reactivation
• Manage, track, and analyze performance of in-app reward redemption system to identify new marketing opportunities

New York, NY, US

• Developed strategic insights using research tools such as App Annie, Nielsen Clear Decisions, and Placed
• Procured and assembled innovative, first-to-market mobile opportunities to clients
• Analyzed consumer behavior to make informed marketing decisions based on recent trends
• Coordinated with clients to ensure strategies and tactics aligned with marketing objectives

Provide insight and direction on best practices for mobile app promotions and campaign backend development

Paris, Paris, FR

• Developed LiveOps program as one of the first in the company - Defining the role of Live Operations within Gameloft and the New York studio in particular. - Working with Local Live Operations managers around the world.
• Built comprehensive and in-depth events and CRM promotions planning for three titles: Spider-Man Unlimited, Cars:Fast as Lightning, and Oregon Trail: American Settler; accounting for ~50% of each title's revenue.
• Optimization suggestions made to production on a regular basis based on KPIs. Example: Leveraged in-app engagement data and market signals to improve conversion by 80%
• Coordinated creation and implementation of in-game communications using in-house CRM software: - Interstitials (promoting events, sales, and update features) - Promotional texts - Push notifications
• Collaborated closely with studio top management, production leadership, and marketing team to ensure smooth and successful product launch and content updates.
• Monitored, tracked, and resolved live issues, working closely with Production Managers, Anti-Hack Team, and Community Manager throughout the process.

Redwood City, CA, US

• Plan, coordinate, and support conferences and meetings; both on-site and off-site: - Joint Planning Sessions held at EA locations for several titles (Plants vs. Zombies: Garden Warfare, The Sims 4, Dragon Age.
• Launch-related program management, including following up on overdue deliverables
• Manage and organize team travel and on-site expenditures using the EA iExpense system.
• Maintain and manage the Launch Readiness content sites (Confluence), as well as project issue ticketing systems (JIRA)
• Document meeting agendas, notes, and action items
• On-boarding and setting up new launch team members

Anderson, Indiana, US

• Collaborated on projects with VP of Communications on a daily basis
• Supported PR efforts: news release editing, LinkedIn, website creation, trade show preparation, spec sheet/brochure creation
• Created forms for sales and business development support
• Developed and designed assets for new website. Extensive use of WordPress for site publishing, Google Analytics for SEO
• Created and disseminated new branding assets throughout company and its affiliates
• Built thorough contact database for direct marketing

• Built extensive production schedules
• Arranged multiple on location shoots
• Maintained communication between Executive Producers, actors, and production crew

Muncie, IN, US

• Conceptualize and create logos/banners for various university library websites
• Developed workflow for long-term 16mm film digitization project
• Produce high quality video to be published on university’s Digital Media Repository

Muncie, IN, US

• Prepare student registrations and book orders for upcoming semesters.
• Heavy data entry using Access and Excel

Muncie, IN, US

• Revitalized editorial video concepts
• Conducted pre-production, production, and post production of video content
• Communication liaison between video staff and Editorial Board

• Developed overall look of the film during production
• Mastered rotoscoping work for special effects throughout film

• Transcode and edit HD footage
• Create a web-ready product
• Design and animate motion graphics

• Coordinated state area promotional video
• Managed small crew for three day shoot
• Collaborated with local CVB for shoot access and production scheduling
• Color graded final product

Ba, Communications

Education record