Collaborated with a locally-owned snowboard shop to drive customer engagement and elevate the brand’s online presence, combining expertise in marketing and a passion for outdoor sports. • Developed and executed social media strategies to increase brand visibility, creating Instagram posts and editing Reels to highlight promotions, community stories, and product updates.• Launched social media contests that boosted audience engagement and drove traffic to the new website, contributing to increased online sales and brand awareness.• Strengthened the shop’s connection to the local and global snowboarding community by crafting authentic, engaging digital content that resonated with its target audience.

I took a year and a half career break from marketing to explore new opportunities and challenge myself in a different industry. My passion for the outdoors led me to Queenstown, New Zealand, where I immersed myself in the snowboarding community and focused on developing skills beyond marketing and communications. During this time, I’ve worked closely with the snowboarding industry, gaining hands-on experience and working toward my Snowboard Instructor Level One certification. This journey has been about personal growth, stepping out of my comfort zone, and finding meaningful ways to connect with people through shared outdoor experiences—something I hope to integrate into my future career.

Developed and implemented marketing and communication plans for one of Canada’s most diverse public-school systems, serving nearly 50,000 students annually. Created strategies aligned with the school board’s values emphasizing diversity, equity, and inclusion.• Curated daily social media and website content, promoting the school board's commitment to diversity, equity, and inclusion. Engaged with over 40,000 followers across all social media platforms. Managed challenging interactions, prepared strategic messaging, and ensured alignment with the school board’s values.• Managed communication portfolios to promote district-wide learning programs, such as adult education and summer learning. Launched paid advertising campaigns on Facebook and Instagram to increase online registration through targeted A/B testing.​• Authored social media policies, guidelines, and procedures for school board staff, facilitating positive engagement and effective online storytelling. Delivered collaborative workshops to community stakeholders, gathered feedback, and presented recommendations to senior management.Coordinated photoshoots with students and staff, capturing dynamic events such as sports matches, art exhibitions, and conferences to enhance social media presence.• Drafted written responses to media inquiries on a variety of issues, collaborating with senior management to ensure accurate and timely communication. Maintained strong relationships with reporters and media outlets.

Managed digital communication projects for BC Non-Profit Housing Association and their partners. Supported the planning and promotion of large-scale conferences focused on strengthening affordable housing and alleviating homelessness in British Columbia.• Assisted in launching an advocacy campaign to support communities facing opposition on low-income housing developments. Created comprehensive campaign materials, including graphics, website mock-ups, a campaign hashtag, and logo.• Implemented a strategic social media plan to promote the annual Housing Central Conference, which attracts nearly 2,000 delegates for three days of networking and professional development. Produced engaging digital content, such as videos, copy, and graphics, shared across social media platforms, e-newsletters, and website blogs. Utilized promotional content to engage provincial stakeholders and boost event awareness.• Wrote and scheduled daily social media content, and provided weekly performance analytics reports to senior management. Tracked and analyzed metrics, including follower growth, content performance, and post engagement

Managed all marketing and promotional initiatives for Tri-Mach Group, a leading manufacturer of custom equipment for the food, beverage, and pharmaceutical industries.• Maintained and updated multiple websites and social media channels for Tri-Mach Group and its partner organizations, ensuring consistent brand messaging.• Produced promotional videos and designed brochures to effectively showcase products, equipment, and services to clients.• Authored quarterly newsletters highlighting business developments, new projects, and industry trends to strengthen client relationships.

Contributed to an internal communications plan aimed at supporting students transferring to different programs within the university.• Analyzed existing strategies for program transfers and collaborated with senior management in weekly meetings.• Conducted research on program transfer protocols from other post-secondary institutions and compiled findings into a comprehensive report presented to the Dean of Arts.

Assisted event managers with the planning and coordination of corporate events, fundraisers and trade shows for Big Events Inc. • Scheduled meetings with clients, researched prospective venues and catering services for high-scale events.• Attended briefings for the set-up and tear down plans. Photographed and filmed events to support the production of promotional materials.