Noel David Carson Email & Phone Number

Greenbelt, Md, Us

● Lead the positioning of the Bozzuto brand as a compelling voice in the multifamily space through impactful storytelling, data-driven brand strategy, media planning, and dialed creative execution across the organization's four companies. ● Principally responsible for the brand launch and commercial performance of an active new development pipeline of over 20,000 Class A, investment-grade apartment units across the organization’s nation-wide footprint.● Oversaw the launch of over 130 apartment brands across the country, equating to over 35,000 new apartment units entering the portfolio and 63% growth in the organization.●Contributions equated to a financial value of over $16 billion to the organization’s menu of institutional investors. Clients have included JP Morgan, Northwestern Mutual, MetLife, Prudential Real Estate Advisors, and Barings. ● Lead and mentor a coast-to-coast team of high performing Directors and Senior Marketing Managers responsible for the financial health of the organization’s portfolio of properties.

Greenbelt, Md, Us

Greenbelt, Md, Us

Greenbelt, Md, Us

Chevy Chase, Md, Us

Formerly Audubon Naturalist Society.Member, Naming the Future Task Force centered around the rebrand and repositioning of this important 125-year-old naturalist institution.Member, Development Committee.

Arlington, Va, Us

Washington, District Of Columbia, Us

Washington, Dc, Us

Participant in year-long program designed to equip growing land use leaders with skills and insights to build an equitable Greater Washington Region.

Arlington, Va, Us

Headline speaker at Apartmentalize, the flagship conference for the National Apartment Association.How do you build an apartment brand that sings and stands the test of time? Those that do it well create a meaningful connection with their consumer thought the power of storytelling. The process is both art and science. What is often seen as a qualitative process can be amplified by using quantitative research on the customer journey to get to the crux of what residents’ value. The result is a brand with a point of view that builds a connection with the resident and is evident in the property from soup-to-nuts, ultimately brining financial value to our clients.

Washington, Dc, Us

Accomplishments ● Senior most marketing leader in charge of the direction, management, and execution of the firm's corporate marketing operations. ● 10-year post culminated in over 65 national and regional marketing and design awards for contributions to the design and commercial real estate industries. ● Promoted to Associate of the firm for instilling principled leadership and executing best-in-class strategic marketing direction for the company at large. Additional duties included: Strategic Marketing & Brand Management ● Directed firm-wide national marketing and creative campaign strategy. ● Collaborated hand-in-glove with Senior Leadership to drive success across market sectors. ● Led the successful launch and subsequent marketing management of the firm's two new sub-brands: Hickok Cole Creative, the firm's client-facing branding and advertising arm, and Hickok Cole Lifestyle, a boutique design studio focusing on luxury hospitality and retail environments. ● Additional duties included the development of the annual marketing budget and hiring of supervision of marketing and creative department staff.External Communications & Public Relations ● Managed interaction and relationships with national and local press. ● Creative director for firm-wide photography and editorial features. ● Developed the yearly corporate editorial calendar, contributing to a 70% increase in article and press mentions from 2013-2017. ● Instituted corporate social media and digital marketing initiatives and the public voice of Hickok Cole.Business Development ● Drove conversion rate of 65% for 900+ RFPs, contributing to annual average firm revenue of over $30MM. Proposals resulted in 500+ secured contracts and completed projects. Clients have included: National Public Radio, JLL, Raytheon, Blackboard, and National Geographic.

Silla Di Gaggio Montano, It

● Collaborated with the global head of marketing and public relations to develop a three-year comprehensive brand strategy for Piquadro’s US expansion. ● Presented recommendations on messaging, US consumer segmentation, media buy, and budget to Piquadro CEO and marketing senior leadership in Bologna and Milan, Italy. ● Recommendations led to the US launch of Piquadro’s first flagship brick and mortar presence on New York’s Madison Avenue in July 2015 with plans of further expansion to Boston, Washington, DC, and Los Angeles.

Livonia, Mi, Us

● Worked directly with the Senior Product Design Manager to design an interior paint line for high-end retail channels. ● Led collaboration between a team of Notre Dame industrial and graphic designers to create a cohesive brand identity, product displays, advertising campaign, educational literature, instructional manuals, and products. ● Winner, 2007 Most Valued Concept Award for proposed brand identity system.

New York, Ny, Us

● Led a team of market researchers in the administration and analysis of a survey of South Bend, Indiana area residences on their beliefs and perceptions of the Silver Hawks minor-league baseball brand. ● Recommended a course of action to C-level executives to strategically combat a recent decline in game attendance.

Arlington, Virginia, Us

● Assisted the development of national PBS marketing promotions and PBS KIDS licensing programs. ● Provided support for existing initiatives in cause products, licensing, and internal retail. ● Served as liaison between PBS affiliate stations nationwide.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (Bba), Marketing, Graphic Design

Certificates, International Business, Asian Pacific Studies

Education record