As VP of Digital Marketing at Big Sea, I partner with our tech and B2B clients to create strategies and marketing programs. I strike a balance between managing initiatives within the day-to-day and mapping to future needs and opportunities.Over the course of my career, I've excelled in digital marketing roles from creative (design & copywriting), media (planning, buying & reporting), branding & positioning, SEO & SEM, web development, and video production. My deep knowledge in these areas has afforded me the opportunity to pursue my passion of developing and executing comprehensive digital strategies for our clients. I joined Big Sea as part of its acquisition of Sparxoo in 2022. Today, I continue to lead client service and strategy for key accounts, primarily on the Tech and B2B side of the portfolio.

As part of the original leadership team at Sparxoo, I wore various hats within the organization. Sharing some of the most relevant (and rewarding!) experience below. Tech Data (TD SYNNEX)• Developed an 8+ year engagement providing multi-channel marketing services including web and creative strategy, digital lead generation, and partner enablement programs.• Lead and implement multi-million-dollar digital demand generation campaigns for Microsoft, AWS & the Tech Data Cloud brand teams. • Concepted and led development of multiple web apps that serve as the foundation of the organization’s demand gen practice, focusing on UI/UX and functional requirements.• Write and design communications materials for the global CIO & staff, including board presentation materials, executive briefs, and video production.Red Hat• Led strategy, execution and reporting for multi-million-dollar digital media program supporting 8 business lines, focused on driving net new leads. 3-year program delivered a 5x return on ad spend in closed business, 15x return on ad spend in SQL pipeline, and a decreased Lead acquisition cost of 75% over the life of the campaign.• Managed day-to-day agency communications, monthly performance reporting and quarterly business reviews with client stakeholders. • Managed communications with media reps, establishing lower rates and identifying new ad unit testing opportunities. • Managed multi-million-dollar budget across 5+ digital platforms. Philadelphia 76ers• Managed paid digital media strategy driving ticket sales with a 5x return on ad spend in the 2016/17 season. • Led weekly reporting and monthly business reviews with 76ers marketing team.Other notable accounts managed: Ford Motor Co., Fox Sports, Weight Watchers, Fleming’s Prime Steakhouse

• Managed campaign and editorial calendar across all digital properties including website, social, email, and ad networks.• Managed and executed weekly email campaigns supporting 7 business units across a 3-million-member audience. • Implemented marketing automation segmentation across 20+ member personas. • Contributed & edited print magazine for distribution across 7-million-member audience.

• Planned and executed media strategy including planning and buying media across Print, Out-of-Home, Radio, TV & Digital. • Managed campaigns and weekly client communications. • Delivered monthly reporting and optimization recommendations. • Executed campaign creative including design, copywriting and web development.