Seasoned executive with a wealth of experience spanning 18 years in diverse areas such as general management, finance, global marketing, operations, communications, brand development, and product management. I developed excellent commercial acumen and am a proficient strategist and people leader capable of designing and executing innovative plans that drive entry into new markets and growth in existing ones. Over the years I have worked on differents business ( Retail, FMCG , Oil & Gaz , Agro-Indutsry , Financial services) . I have a proven track record of effecting change, fostering innovation, and driving business improvement across the West African Region, where I have extensive start-up, turnaround, and transformation experienceKEYS COMPETENCIES & SKILLSPERFORMANCE MANAGEMENT & RESULTS ORIENTED - Manage & Oversee Full P&L for the company and looking way to optimize cash flow and cost efficiency of Opex.- Set-up the roadmap and define the business plan identifying profitability, sustainability of business model and potential risks before making investment decision.- Build strategic Plan and give companies advice to improve procedures and business models.- Lead various projects monitoring budget & finance and all inherent risks - Establish the budgetary & forecasting, monitor the gap and coordinate action plans.- Prepare activities reports for boards- Elaborate KPIs and Dashboard for the business ORGANIZATIONAL STRATEGY – BUSINESS DEVELOPMENT - Conduct organizational audits and strategic diagnosis- Manage the brand plan preparation - Build the Road to Market Strategy for FMCG products - Increase market share in a competitive market- Manage sales team to achieve objectives