Responsibility: Build short and long term organization, budget and infrastructure plans to hit revenue goals and build brand desirability through digital channels. Accomplishments• Pitched and built a team that created 6 eCommerce websites in 4 different countries (Japan, NZ, Korea, Australia). • Developed and launched a D2C-only consumer service team focused on responding to new online consumer expectations.• Grew eCommerce 3x over last 2 years.• Moved to make all eCommerce orders carbon neutral.• Introduced a low-cost data-driven loyalty strategy built on increasing shopping frequency and rewarding top customers. • Launched two of the fastest growing social channels in the Amer Sports business (Sal AUNZ, Arc AUNZ). • Built a strong process for our team for cross department collaboration to keep merch, marketing and brand heads aligned and able to react in real-time. • Scored highest engaged team two years in a row (Aus).• Developed and launched a D2C-only consumer service team focused on responding to new online consumer expectations to increase CSAT, NPS and repeat purchases.Recurring Tasks and Responsibilities• Yearly and Quarterly Strategy Planning across four brands.• On-going and monitored team development. From performance reviews to offsite training.• Elevating cross department communications and goal alignment.• Weekly and monthly operational sessions with key managers.• On-going training and team development.• Org and process design for current execution and future growth.

After landing a $669 000 AUD grant from the Federal Government, we launched the internal sports equipment recycling pilot project. I became the project manager. Accomplishments: • Created from the ground up a new IP to support and develop a vision for sports equipment recycling in Australia. This includes the brand name, brand vision, brand values and the online presence.• Within 3.5 months, we’d researched, designed and launched a (growing) national collection system for tennis balls.• Developed a partnership with Australia’s GSG leader, Rebel Sports, to launch inflates recycling. • Created a supporting marketing campaign to connect Wilson to tennis recycling in the most important tennis month of the year.Recurring Tasks and Responsibilities:• Manage coordinated budget between government grant, ASA support, in-kind, partner finance.• Manage all sales and partner inquiries.• Oversee school collection development.• Manage resources and key milestones as set by Government.

Accomplishments: • Drove 310% over forecasted revenue for Salomon’s online store in its first year.• Drove 300% growth YOY for Arc’teryx’s online store.• Created seasonally relevant Brand Master Calendar to create alignment between Sales, Brand and D2C teams.• Directed the swift budget changes at the start of Covid-19 to help generate stronger digital presence and revenue for the young Arc’teryx, Suunto and Salomon channels.• Grew e-mail database +500% for Salomon, Suunto and Arc'teryx.• Developed the “Road Trip Series” concept for Salomon to help connect athletes with customers and wholesalers, attracting over 600 participants in small groups and demoing over 400 products.• Created an internal sustainability committee that donated over $100K in cash and gear (2020) and led the pitch for a 5-Star Greenstar rated office (2020), transitioned our office energy to GreenPowerTM (2021) and made Amer Sports Australia Pty Ltd 100% Low Carbon Certified (2021).Recurring Tasks and Responsibilities:• Build and develop new projects for growth (awareness, database, events, sales).• Build, propose and manage the Australian marketing budget for Arc’teryx, Salomon and Suunto.• Manage two digital advertising agencies to support the growth of Australian websites for local brands.• Coordinate brand, trade marketing and eCommerce teams to land omnichannel marketing campaigns across all consumer touchpoints.• Coordinate with global teams and local graphic designer to deliver print, POS and digital assets to support seasonal marketing calendars and our two local brand stores (Arc’teryx).• Manage 3 marketing resources (trade marketing, own retail, influencer marketing). • Prepare monthly reports for all marketing channels based on proposed KPIs.• Managed all online advertisement.

Goals and Responsibilities:1. Achieve online sales objective2. Support the marketing team through all digital platforms3. Achieve flag store sales objectiveAccomplishments:Doubled online sales in first yearDouble digit growth in second year700% growth in newsletter subscribersCreated successful sales-oriented events in flag ship storeCreated and maintained sales partnership with organizations and UniversitiesCompletely rebuilt online storeStreamlined and partly automated social media contentWeb Tasks:Create and execute yearly online strategy Completely redesign website (set objectives, hire and negotiate with agency, coordinate development with product team, marketing team, art team and agency)Create forecasts for yearly, monthly and weekly sales goalCreate yearly, monthly and weekly sales calendar and provide weekly reports on numbers and the successes and misses of various initiativesCoordinate and co-create (including copy) all online promotions Hire, evaluate and coordinate with ad agenciesManage Digital BudgetWeb Marketing Tasks: Manage all social media channelsHelp create extra contentCreate a newsletter strategyGrow newsletter subscribersCreate the copy for weekly newslettersParticipate in helping the marketing team grow various communications channels.Flag Ship Store Tasks: Hire, train and manage employeesInstall POS systemCreate yearly and monthly sales strategyCreate monthly sales forecastInventory controlCreate and execute flag ship store grass root eventsCreate sales partnerships with surrounding businesses and organizationsManage Store Budget Technical learnings:MagentoGoogle Tag ManagerGoogle ShoppingRemarketingGoogle Display Ads

*This is my parents' ski, snowboard and bike store. I literally grew up here. Through the years I've had the chance to do everything there is to do in a mom and pop store (from selling to buying, all the way to hiring).I've learnt many lessons but here are the learnings I value ABOVE ALL ELSE:Hard work complements a good ideaEvery dollar is importantCustomer service is everythingKnow how to sell your product and servicesTrain your staff to be the bestBe a part of your community. They will play a key role in harder timesManage through listening and encouragement. You should treat your customers, employees and suppliers with the same careAccomplishments:Learnt how to build a website that now generates over 20% of store revenue (online + sales through phone)Created numerous events for the skiing quality including movie premiers and parking lot skiing in September.Introduce new sporting categories to our customersTechnical learnings:WordpressAdwordsGoogle AnalyticsFacebook AdsShopifyMailchimp

Tasks: Creating websitesCreating and maintaining Adword CampaignsYou can view my last two projects here: www.joailerielangevin.ca and www.pelouseplus.ca.Accomplishments:Helping clients reach customers in new geographical regionsCompletely redesigning a website for 50% of the price of their old website. This website drastically outperformed its predecessor in both online sales and driving new customers in-store thanks to more traffic and refined online image.Boast customer acquisition roughly 25% with Adwords

Andy+ is my side business and hobby. This is where I experiment with new ideas and lessons.Our mission is to help develop a sustainable way to drink our beloved coffee no matter where we are or where we are going. Key learnings:The importance of reviews for online productsHow to gain credibility with a new brand and no resourcesLong copy sells more than short copyPurpose your content for SEO more than for contextHow to reach out to online publicationsAccomplishments:Creating a brand from scratchBuilding a mailing list to over a thousand in under 2 monthsSelling both wholesale and online

Full time job while living and skiing in the Banff.Key learning: You can teach any employee how to work with the appropriate training and guides.Managers play an important role in the motivation and accomplishment of their employees.