As Market Research Manager, I primarily oversaw quantitative regional (the CIS, the US) and cross-country research projects of 2 audiences of the ride-hailing category, both in-house and with agencies.- Led a complex Usage&Attitude study (with 2 audiences) for a developed country market, supporting key decisions on product launch strategy- Executed an in-house Brand Health Tracking transition to regular measurement in 5 countries (across the CIS region and Africa), developing methodological materials and ensuring correct interpretation of the data by stakeholders- Launched an in-house Brand Health Tracking in the CIS for 3 new categories as a part of a global project. Coordinated delivery of multiple country reports, providing quality control and managing research team and stakeholders’ expectations. - Streamlined key processes of in-house tracking for the research team, resulting in higher project transparency across countries

As a member of the Global Consumer Research team, I:- Participated in a global, in-house Brand Health tracking relaunch in 7 countries across the CIS region, Africa, and Australia. Contributed to sampling design and global questionnaire revision, managed launch, fieldwork & data quality check with 2 agencies, participated in report preparation and handling of ad hoc requests from various stakeholders regarding data and methodology- Supported the brand team in the first global rebranding by launching multiple creative pre-tests (across up to 8 countries) using different Do-It-Yourself tools. The campaign concept and brand cues were selected based on research findings; final materials were improved using research recommendations- Justified the effectiveness of Do-It-Yourself pre-test tools for optimizing research team resources, resulting in team budget increase and increased work efficiency for multiple regions- Conducted (as a team member) an in-house global attitudinal segmentation, overseeing data processing and guiding stakeholders through various segmentation analyses. The outcomes formed the basis for campaigns across countries of presence.

Provided full-time support for a monthly global Brand Health Tracking in the tobacco category across 8 countries, ensuring accuracy of the study at every project stage:- day-to-day control of cross-country monthly launches: questionnaire update, survey testing, fieldwork control, data quality check and topline delivery- preparation of quarterly reports - I progressed from operational tasks to a full report preparation for multiple countries- management of Excel and Ppt deliverables automatization- support for ad hoc data and project requests from the main stakeholder

3rd stage of a year-long internship. As a trainee, I primarily supported the Brand & Communication team in executing day-to-day tasks for tracking studies, including:- preparing or revising standardized toplines / ppt slides for ongoing tracking projects- updating questionnaires and testing survey links- regular controlling of CAWI Fieldwork and data quality

2nd stage of a year-long internship. As a trainee, I primarily supported the Qualitative team by managing day-to-day tasks for a longitudinal online community under my mentor's direction. My scope of work included:- revision of regular tasks for the community- management of members' engagement and the quality of their answers- regular report preparation for stakeholders

1st stage of a year-long internship. As a trainee, I supported the Customer Experience team in executing day-to-day tasks, including:- crosschecking quantitative deliverables - preparing standardized toplines / ppt slides for ongoing tracking projects- conducting open-ended checks and creating codelists