Nicole Pavlovic Email & Phone Number

• Develop and execute PR and marketing plans.• Secure media coverage in local and national outlets.• Advise clients on strategic messaging, planning, branding and overall marketing programs. • Refine and position key messages for optimum media interest. Develop newsworthy story angles to communicate to target audience. • Provide media coaching for press interviews.• Build and execute social media strategies.• Research and analyze social media opportunities, monitor trends, emerging technologies and tools.

• Responsible for the social media marketing strategy for Sears Home Services. Integrated multiple business units under a unified strategy.• Supported national paid search program. Managed ad copy, landing page test strategies and testing calendar.• Created and grew social communities on Twitter, Facebook, and Sears online communities. • Facilitated and participated in strategic online conversations to drive awareness, engagement & web traffic.• Tracked online conversations, share of voice, sentiment and customer service opportunities. Present weekly quantitative and qualitative metrics to team.• Developed process for obtaining online customer reviews to amplify satisfied customer survey scores in order to drive traffic, increase leads and improve SEO.

• Developed and fully implemented company-wide social media program by launching, growing and maintaining strategic online efforts to drive traffic, sales, client engagement, retention and loyalty.• Hosted social media webinars for the public relations and communication industry focusing on social media best practices and advanced sessions on Twitter. • Instituted processes for monitoring and engaging Cision’s online community to improve and maintain its reputation and brand awareness. Crafted Twitter contests promoting customer engagement. • Implemented social media training across departments including client services, human resources, sales and marketing. Trained on best practices for monitoring and responding to leads via Twitter and LinkedIn. • Participated in influential online communities and attended industry conferences to stay abreast of social media landscape and industry trends. • Developed metrics for measuring impact, interaction, influence and results. Trained client services department on Cision Social Media powered by Radian6 and a variety of other monitoring tools. • Created corporate social media guidelines for Cision employees. Contributed to an industry white paper, “Developing Effective Social Media Guidelines.” • Managed and oversaw 30-person client services department. Provided strong leadership ensuring the business attracted, developed and retained talent. Maintained communication with high visibility accounts. • Promoted a culture of empowerment and a strong learning environment that increased enthusiasm, engagement, and professional development.• Established an atmosphere of continuous improvement. Encouraged all staff to identify and implement process improvements to become vested in the enrichment and overall success of the team.

• Managed a team of 14 direct reports.• Architected self-service account set-up options for clients via online web forms. • Produced monthly reports to analyze performance and quality assurance.• Implemented improvements and streamlined processes that contributed to the professional development and growth of the client services department. • Audited and reported on client cancellation statistics to improve retention rates.• Assisted in launch of tiered client support structure to better serve a diverse and growing client base. • Produced written material for client distribution including service updates and product FAQs.

• Developed and executed new employee and ongoing training curriculum, manuals, collateral and testing materials.• Researched, analyzed and audited methods, procedures and data to identify areas for improvement. • Supported the restructuring and de-segmentation of the client services department while cross-training employees to serve as one point of contact for clients. • Created and disseminated information on industry news, competitive insight, internal communication, services, products and procedures through weekly department newsletters and the company intranet.• Coached staff on providing strategic and consultative guidance to clients.• Served as internal liaison between departments and various business components in order to strengthen cooperative relationships and inter-departmental communication.

• Provided strategic public relations guidance to new clients. Analyzed organizational objectives and consulted on media relations strategy to meet public relations campaign goals. • Managed key accounts and a high volume workload within a deadline driven environment. Resolved an average of 800 client inquiries per month and set up 60 new accounts per month.

August 2001 – July 2002 (9 months)• Provided exceptional customer service and demonstrated strong product knowledge in a highly competitive, fast-paced environment. • Built and maintained client relationships; consistently exceeded quarterly sales goals. • Developed special retail events aligned with product launches and merchandising objectives to boost sales and client retention goals.

• Investigated critical research relative to global accounts including got milk?, Kraft and Suave. • Increased client exposure within national media outlets and national health organizations to build strategic partnerships and promote Kraft foods. • Informed and educated milk consumers regarding the health benefits of milk and promoted national milk campaigns.

• Developed and implemented strategic plans around client objectives as part of a team. • Worked with lobbyists and legislature to maximize client support through coalition development and research of public opinion. • Secured stories with local media outlets on behalf of clients through pitching and news releases.

• Wrote and edited news releases, stories, advertising copy and developed a complete marketing plan. • Generated publicity through pitching to print, television, and radio outlets. • Independently managed an account from opening launch of a water park to executing ongoing events and accomplished measured increase in attendance.

• Informed Representative of pertinent legislation and district affairs through research. • Wrote and edited letters and news releases regarding constituent concerns and district issues. • Organized and monitored special events and meetings through the district.

B.A., Social Relations And Policy, James Madison College Of Public Affairs

Activities and Societies: Public Relations Student Society of America, 2001-2003 American Advertising Federation: Community Relations.

Mass Media In The United Kingdom

Emphasis on the impact modern media has on society, and society has on media. Consideration of similarities and differences in mass media.