• Executive Team: Member of ELT owning Marketing and Business Development.• Leadership: Provide strategic direction and inspirational leadership to the sales and marketing teams, fostering a high-performance culture and ensuring alignment with the ABW mission of enhancing healthcare financial outcomes.• Sales Strategy: Develop and execute comprehensive sales strategies to expand client base, increase market share, and achieve revenue targets within the healthcare sector.• Marketing Strategy: Oversee the development and execution of targeted marketing campaigns to elevate our brand, generate qualified leads, and support the sales team in acquiring new business.• Strategic Partnerships: Develop and nurture strategic partnerships to raise brand awareness and drive strategic sales.• Product Development: Collaborate with executive team to identify, evaluate, develop and bring to market new services and product offerings.• Industry Expertise: Stay abreast of healthcare industry trends, regulations, and market dynamics, leveraging this knowledge to inform strategic decisions and enhance our competitive position.• Cross-Functional Collaboration: Collaborate with other departments, including product development and client services, to ensure a seamless and integrated approach to client satisfaction and revenue growth.• Performance Metrics: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of sales and marketing initiatives, continuously refining strategies to optimize performance.• Department Systems: Ensure department processes and technology are optimized to support sales and marketing team activities.• Planning & Budget Management: Develop and manage the sales and marketing plan and budget efficiently, ensuring resources are allocated effectively to maximize return on investment.

Top leadership role responsible for driving sales growth in healthcare providers, hospitals and health plan sectors leading national outside sales team, internal business development teams, and inside customer success teams. Role is overall P&L management of the sales organization and leading channel partnerships with large national medical surgical supplier. RESPONSIBILITIES• Responsible for sales growth and increasing the customer base in physician groups, hospital systems, and payers.• Lead outside and inside sales team and sales channels, and develop other sales channels to grow the business • Support operational and strategic efforts to grow corporate business across the entire healthcare spectrum.• Work closely with the clinical services team, engineering, and regulatory teams, fostering a productive relationship to support sales• Develop market strategies that lead to new business avenues

The Director of Small Group Sales (DSGS) is responsible for leading and directing the Small Group Sales region managers in achievement of set revenue and quota objectives in the small group (1 – 6 physician) market segment. The DSGS will report directly to the Vice President of SGS Sales.The DSGS will manage, mentor and provide direct support to the Small Group Sales Managers, and Small Group Sales Executives to sell to the 1-6 physician segment. This will require direct involvement with the Small Group prospects (at times in person) to accomplish this high activity driven sales effort. Cost effective coverage will necessitate creative approaches and the support of numerous sales campaigns and channels to effectively reach the target audience at an affordable expense. Specific job responsibilities include:Quota Attainment:• Achieve/Exceed Annual and Quarterly Quota goals for the Small Group Sales Team;• Day-to-day direction of the sales team to meet and exceed assigned quota (including direct interaction with Small Group prospects);Mentor, Recruit, and Train Sales Team:• Role model behavior for the SG Team;• Management and mentorship of the Small Group Sales Management team• Mentor, train and motivate the sales force to effectively sell to the small group market segment;• Develop effective sales strategies for individual opportunities and coach the Managers, SGSEs, RSGSE to utilize appropriately to close;Sales Forecasting, Pipeline, and Territory Coverage:• Accurately forecast sales on a monthly and quarterly basis;• Provide Monthly and Quarterly Business Reviews of the Small Group Sales Team;• Maintain up-to-date and accurate sales pipeline/funnel;• for the Small Group segment;• Management of the small group expense budget;

MDnetSolutions is your partner in dramatically improving provider-patient engagement across the continuum of care through technology-driven solutions. We help leading healthcare providers acquire, manage, and engage patients to improve outcomes, grow revenue, reduce costs and increase patient satisfaction. STRATEGY:Leverage digital media and SaaS products to build configurable turnkey programs that pull in front-end patient acquisition data for end-to-end patient tracking---from the very first touch point through to discharge and beyond---layering in automated, customizable, dynamic conversion points to engage and retain patients along the continuum. EXECUTION:Support hospital systems towards maximizing revenue against marketing spend by driving more quality conversions, improving coordination of pre-service and post-discharge activities, better preparing patients for care and extending reach beyond the hospital stay to improve outcomes and reduce unnecessary hospital readmissions.

Business Strategies• Manage a team of Region Managers and their US Sales Teams with an annual sales goal in the Multi-Millions.• Partner with Director of National Accounts• Drive effective penetration of the large metro-market hospital opportunities • Work with GM and Marketing Manager to develop comprehensive sales strategy for portfolio• Develop and execute sales strategies to achieve sales growth, market share growth and margin achievement • Properly balance field sales focus and selling time to support identified strategies and tactics• Drive sales execution of new product launches• Work with Finance to establish operating expenses and budgets to support strategies• Work with Pricing and Contracts team to enhance field sales hospital contracting opportunities • Effectively implement updated sales platform model to drive consistency and dedication • Drive effective sales execution of the Consumer Programs in partnership with field• Implement disciplined sales management business review process within the US sales team• Provide continuous monitoring, managing and improvement of the key initiatives of the company Business Unit Management• Select, train, develop and appraise staff as necessary to address the needs of the division• Work with clinical team to identify the clinical and sales training needs of the US sales team• Consistently demonstrate effective behaviors that support and personify the Company’s mission, vision and values• Enhance the coaching and development of the Region Managers• Work with Global Marketing Director to develop comprehensive market strategy Communication and Market • Responsible for on-going two way communications with the sales team, customers, company associates and with agencies and leaders outside the company that are Key Opinion Leaders• Responsible for updating personal and corporate knowledge related to customers and their needs, competitors, payers, and regulatory bodies

National position focused on the growth of market share within the large Group Purchase Organizations and large Academic Medical Center across the U.S.

Regional Manager for Sales and Clinical Educator Staff in the Hollister Critical Care Division for Northeast and Southeast US. Responsibility includes management and development of field sales representatives and clinical staff as well as to ensure that region’s financial goals are obtained. RESPONSIBILTIES• Attain assigned regional sales goals of targeted products and programs.• Recruit, train, coach, and develop sales specialists.• Facilitate communication within and from the region to meet company objectives, sales goals and to foster positive morale.• Support CRM compliance and use metrics to coach, direct and coordinate sales team. • Use Miller Heiman selling model for sales coaching.• Ensure development processes are complete on a bi-annual basis for all staff members.• Counsel employees as necessary and implement developmental, disciplinary and recognition programs as needed.• Participate in succession and development planning and ensure appropriate follow up on developmental goals established for staff members.• Implement corporate marketing programs within region and ensure consistency.• Coordinate mid-year meetings, annual meetings and training sessions for region.

Hire, develop, and retain field personnel•Provide coaching, performance evaluations, and salary reviews for direct personnel; Provide ongoing coaching and feedback to Sales Staff through field visits, observation, and measurement of results•Assist in establish plans for each territory in region; ensure that strategies are in place to meet and exceed plan•Ensure all sales & marketing programs are communicated and coordinated in region•Drive team work between the Bard sales teams.•Effectively monitors and controls expenses in region•Ensure that the company’s ethical position is maintained; effectively communicate and manage company business conduct policies•Develop and maintain a high level of product knowledge and relevant medical information for self and direct reports.•Develop and maintain a thorough understanding of the clients. Ensure a working relationship between Bard and key accounts is maintained.•Attend seminars, conferences, etc, as appropriate.

Leadership, Management, Driving Results and Organizational Excellence