Neal Mccarthy Email & Phone Number

Gilbert, Arizona, United States

Repatriated back to the US after 20+ years serving in several corporate communications roles to pursue a new venture with a friend, which ultimately did not materialize. I also made a decision to spend time at home while my wife transitioned from her home country of Thailand to the US, and with our young son prior to him starting school this year.

Bangkok Metropolitan Area

• External PR consultant for corporate communications matters involving Ford's International Markets Group, which included AUS/NZ, ASEAN region, Middle East, India, Korea and Southern Africa. • Worked in tandem with Engineering and Product Development teams to develop public facing messaging for all customer- and vehicle-related issues across the IMG region.

Bangkok, Bangkok City, Thailand

• Communications for the ASEAN region, Korea, Japan and Ford’s Asia Pacific Emerging Markets (APEM) unit. • Lead PR counsel and strategy for all business-related matters across markets, managing Comms market leads and agencies; aligning with regional and global teams; accountable for all Communications metrics• Counselor/advisor to ASEAN President and senior management; responsible for all executive communication strategies and messaging• Helped drive market launches for Fiesta, Ranger, Focus, EcoSport, Everest nameplates, international media ‘Ride-and-Drive’ events; and annual Motor Shows across markets• Lead interface with international media and analysts across the markets I served• Lead on all crisis communications and issues – i.e. Indonesia/Japan market exit, Thai floods, Thai political unrest, labor disputes, employment adjustments, manufacturing plant closure, global supply chain disruptions from Japan tsunami, vehicle issues, customer concerns, vehicle recalls • Lead on position and public response to government policy affecting Ford brand/business • Responsible for leading all media, public and internal engagements for Ford global executive visits to region, including major press events, media roundtables, Chamber speeches, Town Halls, and working in tandem with Government Affairs to support government interactions.

Bangkok, Thailand

• Part of first regional Communications team for Ford’s APA business unit, tasked with implementing a truly regional communications effort under CEO Alan Mulally’s new, global ‘One Ford’ plan• Responsible for driving all Corporate Communications efforts across the region, including: - Corporate strategy/messaging on all issues involving Ford brand in region, both external and internal - Global investment/expansion announcements in China, India, South Africa and Thailand - Strategies, plans and messaging for employee separation actions and production adjustments in multiple markets during economic downturn in 2007-2008 - Development of enterprise story-telling across region - All messaging, both internal and external, for President, Asia Pacific and Africa, and other senior executives - Helped establish and promote common process, practices, templates, and structure for Communications teams in markets across the region - Structuring and driving internal communications in region• Responsible for developing/launching Ford’s Driving Skills for Life campaign in Asia Pacific – the company’s flagship CSR program in the region. Named ‘Best Regional CSR Campaign’ at 2010 Asia Pacific Sabre Awards

Bangkok, Thailand

• Joined company as VP/Consumer – promoted to MD after three months as part of major restructuring• Successfully led restructuring, recorded full-year operating profit in first fiscal year following restructure• Managed full-time staff of 22 consultants, servicing multinational clients across a number of industries• Overall responsibility for client service, P&L, staff management and interface with regional WS business• Served as executive interface and senior strategic counsel in serving clients• Responsible for driving plans and contributions to all prospective local, regional and global business

Bangkok

• Helped grow Company from seven-person agency to 18, increasing revenue by nearly five-fold, and led efforts to establish Thailand affiliate partnership with Fleishman-Hillard (through their SNG and HK offices) • Responsible for management of communications programs and budgets, strategic client counsel and internal team supervision, as well as majority of all written communications and materials

Bangkok, Bangkok City, Thailand

• Lead client counselor; helped implement international processes and standards as company’s first foreigner • Successfully led new business pursuits, securing contracts with a number of new multinational clients

San Francisco Bay Area

• Recruited back to company’s SF office (served 1997-1998 in LA office) by former supervisor to lead accounts serving top Internet companies – including a team of 12 serving then-leading internet portal, AltaVista• Played key role in strategic launch of several Internet brands and channels – including development of strategies, plans, budgets and implementation – with PN partner offices in Europe and Asia markets• Created and managed US$1 million nationwide community relations programs for Verizon Communications for underprivileged children; partnered with Major League Baseball, McDonald’s and Scholastic Learning.