Neal is currently the CEO of tuzag, inc., a conversational AI drive engagement company focused on employers, health plans and providers to increase individual engagement with health care services, health management programs, and their providers. This is done via a chat-driven (voice and/or typed) integrated, multi-channel experience. tuzag is not the intervention: it's the ongoing trusted relationship that entices exponentially greater participation in the best support (coaching, education, care, etc.) built on a constrained neural net that delivers tailored communications and choice architecture to meaningful help for everyone, one unique person at a time.Previously Neal was the Director of Member Engagement for Premera Blue Cross, responsible for creating and executing a strategy to deliver services to Premera's 2M members. Prior to Premera Neal served as the Director of Behavior Interventions for Resolution Health after the NewSof Group 's acquisition by them. Neal was the CEO of the NewSof Group, a consulting group combining the best mix of behavior and communication theory with new media technologies to facilitate change, learning, and support. Neal was also the founder of Lexant, a technology-centered population health services company developed by Monsanto Company. At Group Health Cooperative, Neal served as Manager of Innovation and General Manager of Health At Work. While there he commercialized the Free & Clear smoking cessation program, the nation's premier telephonic behavioral intervention. Neal is a nationally known speaker and author on topics ranging from integrating technologies into health behavioral interventions to the role of humor as an organizational development tool.Specialties: Innovation, population based health behavior change, extending behavior change through multiple mediums, designing online Communities of Practice & Communities of Care and Support, Public Speaking, Humor/Health/organizational transformation