Neal Anderson

Neal Anderson Email and Phone Number

Driven by a passion to lead the conception, planning and delivery of innovative, creative, engaging and compelling communications with purpose, whatever the audience or channel. @ SMP Alliance
Neal Anderson's Location
London, England, United Kingdom, United Kingdom
Neal Anderson's Contact Details

Neal Anderson personal email

n/a
About Neal Anderson

I love conceiving, delivering and evolving quality strategic multi-channel communications, content marketing and social media (both organic and paid) for any audience - internal or external.I'm a multi-skilled, versatile and proven award-winning specialist in using insight to blend creative communications, editorial and content with digital and social. Coupled with proven brand and commercial awareness, as well as relationship building skills to Group Account Director level, I've successfully pitched, maintained and grown business with senior stakeholders and prestigious clients.My rounded experience spans retail, B2C and B2B across branding, storytelling, print, digital, mobile, social, POS, shopper marketing and CRM for automotive, sport, finance, telecoms, tech, IT, manufacturing, FMCG, fashion, food, homes, travel, leisure and health.Personable and social, I enjoy working collaboratively with colleagues and clients to drive effective and integrated communications and content marketing strategies that blend planning, innovation, engaging creative content, cutting edge design, intuitive UX and measurability.Digital projects I've worked on span: organic and paid social (inc. LinkedIn), online / mobile content, apps, interactive magazines, brochures and catalogues, localisation projects, as well as websites, microsites, responsive sites, survey tools, digital media, banners / MPUs, native advertising, video, animations, eCRM/eDM and organic SEO.Outside work I love my family (have two young kids), can claim to have stage-dived at a Nirvana concert, scored a goal at Windsor Park, Belfast during a cup final, and made my '56 Beetle do a Herbie-esque wheelie before hitting 130mph (not on public roads I hasten to add).

Neal Anderson's Current Company Details
SMP Alliance

Smp Alliance

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Driven by a passion to lead the conception, planning and delivery of innovative, creative, engaging and compelling communications with purpose, whatever the audience or channel.
Neal Anderson Work Experience Details
  • Smp Alliance
    Communications & People Director
    Smp Alliance May 2023 - Present
    Birmingham, England, Gb
  • Smp Alliance
    Communications Director
    Smp Alliance May 2022 - Jun 2023
    Birmingham, England, Gb
    Working for Fluor, I'm heading up the team planning and delivering multi-channel internal and external communications, creative content and campaigns for the SMP Alliance, which consists of seven partners including:National HighwaysFluor - Production Management PartnerJacobs and WSP - Digitally Enabled Design Partners Balfour Beatty, Costain and BAM Nuttall / Morgan Sindall Joint Venture - On-Site Assembly Partners The SMP Alliance has the vision of making the road network safer, greener and evermore efficient.Collectively, the Alliance is designing and constructing digital roads over a 10-year period, covering the Government’s Road Investment Strategy 2 and 3. The Alliance is doing this by uniting diverse teams, providing the right environment to collaborate, to inspire people and unleash fresh thinking, to innovate, and ultimately to transform infrastructure delivery.
  • Smp Alliance
    Senior Internal Communications Consultant
    Smp Alliance Apr 2021 - May 2022
    Birmingham, England, Gb
  • Fluor Corporation
    Communications Director
    Fluor Corporation May 2022 - Present
    Irving, Texas, Us
    Working on the SMP Alliance project (see above).
  • Fluor Corporation
    Senior Internal Communications Consultant
    Fluor Corporation Apr 2021 - May 2022
    Irving, Texas, Us
    Work has included creating and launching a new internal magazine, videos and animations as well as developing the functional specification and brief for a new intranet, and working to launch this new digital channel.
  • Hanover Communications
    Group Head Of Content
    Hanover Communications Nov 2019 - Oct 2020
    London, England, Gb
  • Hanover Communications
    Head Of Digital & Content
    Hanover Communications Feb 2018 - Nov 2019
    London, England, Gb
    Hanover is a multi-award winning international consultancy that advises global brands, enterprises, institutions and individuals on branding / marketing, PR / communications, public affairs / policy, crisis / issues management, internal communications, audience / fan engagement and social media / paid social to build recognition as well as enhance and protect reputation.Part of AVENIR GLOBAL, we serve clients in health, pharma, technology, financial services, energy & resources, sport, FMCG, retail, industry, defence/aerospace, and education, Hanover is headquartered in London, with offices in Dublin, Brussels, Dubai and Abu Dhabi,In this role I’m responsible for further strengthening and building our digital, content and social media offerings to maximise and optimise effective, strategic and insight-driven integrated solutions, audience engagement and campaigns for our clients across multiple owned, earned and paid channels. I've also created, managed and delivered internal and external training.Some of the clients I've worked on solutions for include Airbus, British Beer & Pub Association, BT, Expo 2020 Dubai, Dogs Trust, Flood Re, Grant Thornton, Lucozade Ribena Suntory, Microsoft, The FA, The Football Foundation, Sky, StubHub, Tata Steel, Worcester Bosch and 888 Sport.
  • Storyboard Gmbh
    Senior Manager / Editor, Content Marketing & Customer Communications - Jaguar Land Rover
    Storyboard Gmbh Apr 2017 - Jan 2018
    Munich, Bavaria, De
    Exciting and varied role working for experienced Munich-based content and media agency Storyboard embedded within London-based agency Spark44 to conceive, produce and manage creative and integrated content solutions for the Jaguar, Land Rover and Range Rover brands.The core of this role centred around conceiving content for The Jaguar and Land Rover Onelife magazines, as well as ideas and strategy for digital extensions, including video for online and social channels. Also covered building relationships and liaison with multiple client and agency stakeholders, as well as contributor commissions and management.Key projects included developing high-profile customer-facing content for Land Rover 70th anniversary, as well as launch content for Jaguar I-PACE, E-PACE and XF Sportbrake models.
  • Consultancy
    Consultant - Creative Digital Content Marketing, Pr & Communications
    Consultancy Sep 2014 - Apr 2017
    Consultancy for external and internal communications, creative content, copy/messaging and PR projects, as well as strategy for customer relationship marketing, digital content marketing and change management. Contributed to a number of successful new business pitches, internal communications, project and event launch marketing and communications initiatives.Projects included:Jaguar Land RoverTorque Agency GroupPFPR CommunicationsProgressive ContentGlobal DataThe Perfume ShopO2Visit EnglandThe AAThe Pipeline Industries GuildIndigodog PublishingTAGSoda Pictures
  • Torque Agency Group
    Head Of Digital / Creative Content - Pr, Comms & Events
    Torque Agency Group Sep 2015 - Oct 2016
    London, England, Gb
    Projects and clients: Jaguar Land RoverRM Sotheby’sLotusVauxhallBoschMillbrookChargemasterLondon Taxi CompanyTata SteelBAD Co. BreweryHelping establish and strengthen digital and creative capability and strategy for Torque, an experienced PR, communications and events agency, as well as the wider Automotive PR network which the agency is a driving member of.Responsible for driving and delivering digital creative ideas, social media content, influencer marketing, digital assets, web content, copywriting and brand messaging, as well as video and email for both B2B and B2C projects. Also included client audits and strategy.Integral part of successful new business pitch winning teams. Writing case studies and award entries that gained nominations for PR Moment Awards 2016 and Newspress Awards 2016.
  • Publicis Blueprint
    Digital Director - Content Marketing
    Publicis Blueprint Aug 2008 - Jul 2014
    As Digital Director / Head of Digital Content for this leading content and customer relationship marketing agency, I drove transition from a print heritage to a more integrated offering, building a fully capable creative digital department from scratch.Contributed to significant content marketing and customer communications projects for:EEOrangeHeathrowDebenhamsGeorgeNew LookCath KidstonHomebaseHPInmarsatASDAVue CinemasUBSRenaultToyotaKaspersky LabDevWeek Conference Software Architect ConferencePrudentialConvaTecActively managed PR for the agency, spotting and suggesting opportunities, contributing features and comment to the marketing and national press and writing award entries.I was also responsible for creative digital strategy for the business and clients, building and managing a talented team of content providers, PMs, designers and developers. My team successfully delivered a wide range of stand alone and integrated solutions that would leverage insight and data wherever possible to maximise relevance for customers, and therefore effectiveness and efficiencies for brands. Solutions included online and mobile content, mobile and tablet apps, interactive magazines, brochures and catalogues, localisation projects, as well as websites, microsites, responsive sites, survey tools, digital media, native advertising, video, animations and eCRM / eDM campaigns for both existing clients and new business pitches.Working collaboratively with sister agencies, in particular Publicis Chemistry, I was heavily involved in winning the competitive pitch for the EE brand launch and subsequent delivery and evolution of the EE CRM, in store magazine and POS, as well as customer loyalty communications and also reseller partner communications and collateral. I’ve also worked on several customer loyalty projects for Orange, including overseeing the multi-award winning Orange Exchange online magazine, app and eDM for the client's SME business base.
  • Publicis Blueprint
    Editor-In-Chief, Publisher, Group Account Director
    Publicis Blueprint 2003 - Aug 2008
    Initially Editor-In-Chief with full content responsibility for Via Inmarsat and Renault Vanguard publications. Then promoted to Publisher where I oversaw account P&Ls as well as the management of editorial, creative, sales teams and in this role I drove significant organic growth through supplements, brochures, case studies, guides, localised content and sponsorship. I also extended from print into digital delivering web content for Renault, plus segmented monthly enewsletters.Subsequently promoted to Group Account Director across accounts for Homebase (magazine, brochures, loyalty club), Renault (magazine, brochures), Toyota (international brochures, including Aygo launch brochure), Inmarsat (magazine, marketing collateral) and ConvaTec (global healthcare magazine).
  • The Content Marketing Association
    Chair Of Digital Committee
    The Content Marketing Association Nov 2012 - Jun 2014
    London, London, Gb
    Active member of the Digital Committee of the UK trade body for content marketing for a number of years, contributing to digital strategy as well as training and events. Subsequently asked to be Chairman.
  • Informa
    Editor & Pr Consultant
    Informa 2002 - 2003
    London, Gb
    Editor of Ocean Voice magazine, Deputy Editor of Lloyd's Ship Manager magazine, contributor to Lloyd's List newspaper, on steering committee of Communications & IT in Shipping (CITIS) event.I was also active at this time as a freelance PR and editorial consultant, writing press releases, case studies, annual reports, comment pieces and thought leadership pieces for a range of international clients.
  • Inmarsat
    Web Editor
    Inmarsat Jan 2001 - Jan 2002
    London, Gb
    Web editor for international e-commerce start-up venture Setfair.com, a subsidiary of Inmarsat. Worked with web developer to launch an award winning website for a global maritime audience. Roles included UX, content creation, directory build and launching a regular enewsletter.
  • Maritime Journal
    Editor
    Maritime Journal 1996 - Jan 2001
    Fareham, Hampshire, Gb
    Rose from Editorial Assistant to Editor of Maritime Journal within 5 years. Involved with launch of Seawork, an ongoing international trade event and conference.

Neal Anderson Skills

Digital Strategy Content Strategy Digital Media Digital Marketing Publishing Magazines Online Marketing Integrated Marketing Marketing Communications Editorial User Experience Copywriting Online Advertising B2b Web Content Email Marketing Publications Social Media Marketing Editing Content Management Marketing Newsletters Direct Marketing Content Marketing Online Publishing Business To Business Content Creation Team Management Customer Service People Skills B2c Product Marketing Social Media Web Content Writing Blogging Marketing Strategy Management Branded Content Public Relations Project Management Strategy Influencer Marketing Public Affairs Training Policy Storytelling Stakeholder Management Media Strategy Digital Engagement E Commerce Mobile Devices Copy Editing New Media Mobile Web Design Art Direction Customer Relations

Neal Anderson Education Details

  • University Of Plymouth
    University Of Plymouth
    Maritime Studies - Hydrography With Navigation & Communications
  • Coleraine Academical Institution
    Coleraine Academical Institution

Frequently Asked Questions about Neal Anderson

What company does Neal Anderson work for?

Neal Anderson works for Smp Alliance

What is Neal Anderson's role at the current company?

Neal Anderson's current role is Driven by a passion to lead the conception, planning and delivery of innovative, creative, engaging and compelling communications with purpose, whatever the audience or channel..

What is Neal Anderson's email address?

Neal Anderson's email address is ne****@****t.co.uk

What schools did Neal Anderson attend?

Neal Anderson attended University Of Plymouth, Coleraine Academical Institution.

What are some of Neal Anderson's interests?

Neal Anderson has interest in Goodwood Road Racing Club Member.

What skills is Neal Anderson known for?

Neal Anderson has skills like Digital Strategy, Content Strategy, Digital Media, Digital Marketing, Publishing, Magazines, Online Marketing, Integrated Marketing, Marketing Communications, Editorial, User Experience, Copywriting.

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