Neal Hamilton Email and Phone Number

At Hamilton Strategic Revenue, I work with subscription-based businesses to achieve critical milestones such as scaling revenue, reducing churn, preparing for acquisitions, and launching new products.

• Led strategic acquisition efforts and subscription model innovations, driving 50% ARR growth YoY• Managed $1M/month advertising budget across Google Ads, Bing, Meta, TikTok, and more.• Achieved 66% improvement in subscriber retention through data-driven retention strategies.• Increased LTV by 71% with targeted upsell products and bundles.• Managed a diverse suite of 6+ products, including SaaS platforms and content subscriptions.• Directed go-to-market for new B2C products• Scaled content output using generative artificial intelligence by providing prompt training and custom GPTs for sales copy and research writers, integrating product suite knowledge, promotion schedules, target personas, and compliance guidelines.• Implemented SaaS data analytics tools and practices to measure metrics, achieving a 40% increase in user engagement rate (weekly, monthly) over a 6- month period using tools such as Woopra, Microsoft Clarity, and Mixpanel, enhancing data-driven decision-making and building user-centric product portfolio roadmaps.• Continually used customer engagement behavior data to refine marketing approaches, their messaging framework, and our product roadmap to increase product usage and maintain growth in shifting market landscapes.• Managed stakeholder expectations by presenting a cohesive justifiable strategy every quarter.• Launched high-value targets program for Sales to hone in on competitive win rates, maintaining a minimum of 10% of bookings revenue derived fromcompetitor displacement sales.

• Managed multiple product lines, including a SaaS, real-time data and news platform, an online marketplace, a paid newsletter suite, corporate events, B2Bdata licensing and SEO-based demand generation tactics.• Drove market research and competitive analysis to develop a growth strategy for developing new product features, enhancing market position, and customeracquisition — and better outcomes for users following initial bookings.• Directed product management and engineering teams for new financial publishing suite of products to complement existing SaaS offerings and surpassquarterly forecasts while continually building product enhancements.• Scaled acquisition and subscriber engagement programs to grow financial publishing business line 200% within 2 years.• Created departments for Sales, Marketing, Customer Service / Success, Editorial and Product operations.• Spearheaded the building teams initiative, driving a 25% increase in campaign efficiency across a period of one year by recruiting top-tier talent and utilizingadvanced analytics tools.• Directed a sales development initiative that increased annual revenue by 35% through the strategic implementation of CRM software and the optimization ofmarketing campaign strategy over a two-year period.• Spearheaded a comprehensive technology marketing strategy that propelled B2B adoption rates by 50% over 12 months, leveraging account-basedmarketing funnels and cross-functional collaboration to optimize revenue per lead.• Converted 10% of B2B API clients into annual and bi-annual SaaS subscribers.

• Formulated revenue generating product lines for a startup with marketing, sales and customer success teams to grow company annual run rate (ARR) 18% per month using customer surveys, analytics data, market insights, and competitive analysis to create a more effective go-to-market strategy.• Developed lead generation funnel that grew lead database from 9k to 33k within 5 months.• Boosted flagship product subscriptions by 100% with short campaigns costing less than $1k.• Directed development and design team roadmap to redesign / repackage SaaS product and used win/loss analysis findings and multivariate testing toreposition product as active news alert system, which better aligned with market demand.• Led rebranding ideating effort with executive leadership and third-party design firms, including a website overhaul.• Designed and launched ongoing stock update campaign that increased contact-to-trial conversion rate from 12% to 28%.• Collaborated cross-functionally to create and deploy product tracking tools that provide data on user behavior.• Developed market documentation, including personas, new marketecture, and message mapping.

• Drove 720% increase in annual opportunities (from $1M to $8.2M) by driving all go-to-market activities and sales enablement projects.• Generated and maintained a 40%+ lead conversion rate with account-based nurture campaigns.• Oversaw and coordinated marketing team, and hiring new marketing personnel.• Created annual compliance awareness campaign, which included a webinar and helpful follow-up content, leading to several million in sales opportunities.• Led redesign of two websites (sircon.com & keal.com), leading to an immediate 73% increase in average session duration from 53 seconds to 1 min. 44seconds.• Defined performance goals while developing the overall organizational strategy & go-to-market strategy.• Consistently exceeded quota for pipeline generation, equal to 30% of annual goal of $9.5M.

• Optimized emails and landing pages using Marketo's built-in reporting and testing features, which substantially improved email and webinar performancemetrics.• Developed email marketing funnels for core products and built and monitored funnel performance and revenue growth.• Served as Salesforce Administrator and liaised between Marketing and Sales teams.

- Composed and revised business proposals for $100K+ engagements with Fortune 500 companies- Planned cross-market messaging campaigns - Coordinated, composed, and edited digital content - Produced and hosted webcasts and webinars- Wrote all kinds o' copy

- Designed and reviewed marketing materials- Composed and revised copy- Planned marketing campaigns

- Revised, edited, and composed album literature- Co-designed album cover and merchandise - Developed and distributed international promo materials- Provided English language training for band members

- Researched individual histories for biographical storytelling - Edited feature-length screenplays - Reported on script analysis- Interviewed for fact based storytelling

- Proofread and edited student papers- Consulted on student multimedia projects- Facilitated use of video equipment and software - Workshoped design and production techniques- Designed and printed large format posters

- Managed staff of 4-5 dietary nutritionists to serve 150+ advanced age residents- Prepared and cooked food for patients, employees and visitors.- Monitored food service for nutritional, safety, sanitation and quality standards.- Researched food and beverage costs and assisted in implementing cost control and waste management procedures.- Cleaned and inspected the equipment, appliances, and work areas in order to ensure cleanliness and functional operation.- Prepared major meals by following recipes, determining food quantities and following meal time schedules.

- Took customer orders- Prepared food made to order- Cleaned the dining room, service counter, and kitchen stations- Carried out opening and closing duties