Neal Hartsell

Neal Hartsell Email and Phone Number

CMO | Love the work of positioning, messaging and demand creation for B2B Cybersecurity and Networking Companies | High Growth B2B & SaaS Marketing @ Gradient Cyber
Neal Hartsell's Location
Austin, Texas, United States, United States
Neal Hartsell's Contact Details
About Neal Hartsell

I love to craft a story that resonates with an audience and gets results.As a marketing executive with over 30 years of experience in product management, product marketing, and digital marketing, I really enjoy helping B2B companies with positioning, messaging, content creation, demand generation, and revenue growth. I like ‘connecting the dots’ - especially from buyer pain points to a unique selling proposition to useful and educational content.Because my experience spans from large corporations to mid-sized companies to startups, I think I can bring a 'horses for courses' perspective.From large enterprises (e.g., Northern Telecom, Cisco, 3Com) to mid-sized businesses (e.g., ECI Telecom, TippingPoint) to startups (e.g., NetSpeed, Surgient Networks, Click Security) I've been fortunate to work for a wide variety of companies. I've built and managed multiple marketing departments, held seven VP of Marketing/CMO roles, worked directly for over 15 CEOs, served five boards of directors (both public and private), and consulted with over a dozen startup and early stage companies.With an extensive background in cybersecurity and networking technologies, I can speak the language of your engineers and your customers.I'm comfortable learning most any new technology and converting it to content that helps build brand and revenue. My technology experience crosses Networking (Router, VPN, xDSL, PSTN, ISDN, Frame Relay, ATM, IP), Cybersecurity (IPS, NBAD, Security Analytics, Firewall, VPN, MDR, EDR, FDR), and multiple deployment mediums (Cloud - AWS/Azure), Open and closed-source software, appliances and platforms).With me, you get the best of both worlds: a strategic thinker and a hands-on operator.What sets me apart from other CMOs is my ability to operate as a strategist, team builder, or hands-on operator that does the actual work. I've launched multiple products, created or rebranded numerous product lines, built a host of company websites, crafted countless blogs, press releases, white papers, video scripts, presentations, cranked out more spreadsheets than I care to remember, and set up a number of marketing ops/tech stacks.And now I'm on a journey to build as much of marketing on an AI foundation as I can - the fastest moving train I've ever seen.

Neal Hartsell's Current Company Details
Gradient Cyber

Gradient Cyber

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CMO | Love the work of positioning, messaging and demand creation for B2B Cybersecurity and Networking Companies | High Growth B2B & SaaS Marketing
Neal Hartsell Work Experience Details
  • Gradient Cyber
    Cmo
    Gradient Cyber Sep 2023 - Present
    Southlake, Texas, Us
    Managed Extended Detection and Response (MXDR) Services for mid-market businesses
  • Mile1 Marketing
    President
    Mile1 Marketing May 2022 - Sep 2023
    Mile1 Marketing provides marketing consulting and contract assistance to B2B tech firms who need help in product marketing and/or digital marketing.
  • Netgate
    Cmo
    Netgate Nov 2018 - May 2022
    Austin, Texas, Us
    Drove all things marketing: branding, messaging, positioning, pricing, content marketing, demand generation, social media, digital marketing infrastructure, etc.Active member of both the LFN and FD.io Marketing Advisory Councils.
  • Mile1 Marketing
    Founder
    Mile1 Marketing Oct 2016 - Nov 2018
    Marketing planning and execution for tech startups and early stage companies. Clients ranged from MSSP, edge network appliances, vulnerability assessment and management VA/VM), endpoint detection and response (EDR), video encoding/ transcoding, supply chain predictive analytics, to zero trust.
  • Nss Labs
    Executive Vice President Marketing And Product Management
    Nss Labs Jun 2015 - Jun 2016
    Strategic positioning, branding, messaging and go to market for research, testing and Cyber Advanced Warning System - the company's new security as a software service.
  • Click Security
    Vice President Marketing And Product Management
    Click Security Nov 2011 - Jun 2015
    Austin, Texas, Us
    Strategic marketing, go to market planning and execution, branding, messaging, positioning, company financial planning, customer and strategic partner engagements, sales collateral, etc. Product line planning, product requirements prioritization, product structure, pricing, packaging, etc.
  • Rgb Networks
    Vice President International Business Development
    Rgb Networks Jun 2010 - Jun 2011
    Sunnyvale, Ca, Us
    A broadcast video transcoding and delivery company focused on multi-screen delivery to cable and IPTV operators. Responsible for driving international mobile video market and business development
  • Ripcode
    Vice President Marketing
    Ripcode Nov 2008 - May 2011
    Richardson, Texas, Us
    A startup focused on mobile video transcoding and delivery. Responsible for strategic product management, product marketing, marketing communications and business development.
  • 3Com
    Vp Worldwide Marketing
    3Com Dec 2005 - Nov 2008
    Marlborough, Ma, Us
    TippingPoint was the industry's leading Network Intrusion Prevention System (NIPS) equipment provider, selling to over 5,000 enterprise-class customers worldwide. Responsibilities included full product line marketing, product line management, marketing communications, press / analyst relations, and a staff of 10 directors, product managers and marketing support staff.Tippingpoint was acquired by 3Com in 2005.
  • Crossroads Systems
    Vice President Product Marketing & Product Management
    Crossroads Systems Jul 2005 - Nov 2005
    Austin, Texas, Us
    A storage hardware company branching into database security. Responsible for developing marketing strategy for StrongBox, a database security product.
  • Ativa Consulting
    Founder, President
    Ativa Consulting 2002 - 2005
    A self-started, independent product marketing consulting firm with clients in network security, database security, and home automation markets.
  • Surgient
    Vice President Marketing
    Surgient 2000 - 2002
    Austin, Texas, Us
    A next generation I/O server company focused on a platform architecture designed for highly optimized HTTP, streaming media, caching and Fibre Channel storage performance. Responsible for next generation server marketing strategy and product introduction.
  • Cisco
    Dsl Global Plm
    Cisco Apr 1998 - Nov 2000
    San Jose, Ca, Us
    A technology company headquartered in San Jose, California, that designs, manufactures, and sells networking equipment. Responsible for global strategic product line direction for DSLAMs including revenue & gross margin management.
  • Cisco
    Adsl Dslam Product Line Manager
    Cisco Mar 1997 - Mar 1998
    San Jose, Ca, Us
    An ADSL startup focused on breaking the cost barrier associated with end to end DSL service utilizing a patented technology known as Digital Off-Hook. Responsibilities centered on product management and market introduction of the flagship LoopRunner Digital Subscriber Line Multiplexer product for Telco and CLEC central offices.NetSpeed was acquired by Cisco in 1998.
  • Eci Telecom
    Frame Relay / Atm Product Manager
    Eci Telecom 1994 - 1997
    Plano, Tx, Us
    ECI Telecom Ltd delivers comprehensive networking solutions to service providers around the globe. Responsible for strategic marketing and product line planning of ATM /Frame Relay products.
  • Nortel Networks
    Product Marketing Manager
    Nortel Networks Jun 1985 - Nov 1994
    Ca
    Worked in product marketing / product management across a variety of products and technologies including Switched 56, DIALAN, ISDN, Frame Relay, ATM, and Network ACD.

Neal Hartsell Skills

Product Marketing Product Management New Business Development Sales Enablement Market Analysis Demand Generation Product Launch Messaging Product Requirements Forecasting Pricing Media Relations Channel Go To Market Strategy Analyst Relations Mergers Product Development Competitive Analysis Marketing Strategy Public Relations Product Strategy Market Research Business Planning Marketing Communications Strategic Planning Crisis Communications Product Life Cycle Management Channel Marketing Budgeting Strategy Development Marketing Management Market Requirements Corporate Communications Enterprise Software Executive Management Market Requirements Documents Marketing Network Security Product Lifecycle Management Saas Start Ups Strategic Partnerships Strategy Positioning Entrepreneurship Channel Partners Multi Channel Marketing Mergers And Acquisitions Budgets Business Development

Neal Hartsell Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Marketing
  • North Carolina State University
    North Carolina State University
    Industrial Engineering
  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Master Of Business Administration - Mba

Frequently Asked Questions about Neal Hartsell

What company does Neal Hartsell work for?

Neal Hartsell works for Gradient Cyber

What is Neal Hartsell's role at the current company?

Neal Hartsell's current role is CMO | Love the work of positioning, messaging and demand creation for B2B Cybersecurity and Networking Companies | High Growth B2B & SaaS Marketing.

What is Neal Hartsell's email address?

Neal Hartsell's email address is ne****@****ate.com

What is Neal Hartsell's direct phone number?

Neal Hartsell's direct phone number is +151248*****

What schools did Neal Hartsell attend?

Neal Hartsell attended Unc Kenan-Flagler Business School, North Carolina State University, Unc Kenan-Flagler Business School.

What are some of Neal Hartsell's interests?

Neal Hartsell has interest in Boutique Guitars, Life Simplification, Cycling.

What skills is Neal Hartsell known for?

Neal Hartsell has skills like Product Marketing, Product Management, New Business Development, Sales Enablement, Market Analysis, Demand Generation, Product Launch, Messaging, Product Requirements, Forecasting, Pricing, Media Relations.

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