• Development and cultivation of sponsorship strategies and securing performance sponsors.• Sourcing, maintaining and nurturing relationships with sponsors, community partners, and donors.• Educating the community, volunteers and staff about BPAC’s mission, and its need for financial support.• Responsible for planning, coordination, and execution of annual fundraiser ‘Festival of Trees’, Season Launch and Artist ‘Meet & Greets’ with Members.• Administration of development documentation and data including: contracts, invoicing, receipting, payments, thank-you letters, and reporting. • Administration of membership program including: tax receipting, appeals, renewals and recognition.

• Developing and executing marketing communications plan including but not limited to direct marketing, print, radio, digital, social media, and public relations.• Development and cultivation of sponsorship strategies and securing performance sponsors.• Sourcing, maintaining and nurturing relationships with sponsors, community partners, and donors.• Educating the community, volunteers and staff about BPAC’s mission, and its need for financial support.• Analyzing ticket sales and patron data to monitor the effectiveness of marketing campaigns and continual revisions of marketing strategies to meet goals.• Oversight of the Marketing Department budget: processing of all invoices for payment, creation and administration of performance budgets for Presenting Season shows.

• Identifying market segments to create effective marketing strategies with ongoing research of new and fresh marketing ideas, market segments, and cost effective marketing strategies. • Managing graphic artists and printing suppliers on concept and creation of marketing materials.• Coordination of the Season Brochure project - gathering artist materials, creating and editing content, overseeing layout and design, ensuring all deadlines are met. • Coordination and copywriting of all promotional materials including: email communication, press releases, playbills, programs, editorials, flyers, posters, and adjunctive materials for distribution to the media and the public. • Coordinating advertising – liaising with ad reps, booking ad space, and providing direction for the creation ads.

• Managing BPAC’s Social Media presence (Twitter, Facebook, Instagram) including: creation, placement and purchasing of Facebook and Instagram advertising. • Managing all artists' publicity material for each season including coordinating of media coverage and preparation of copywriting. • Participated in health and safety meetings, risk assessments, and building inspections as a worker member of the Health and Safety Committee for 1.5 years.

• Accountable for simultaneous program substitutions for Cogeco and Rogers.• Accountable for various administrative duties including: maintaining and updating simulcast databases, answering telephones, placing orders for viewers and greeting the public.

• Conducted day-to-day analysis of sales reporting, root cause determination and created action plans to address gaps in sales efficiencies and was accountable for acquisition of new sales of Bell Home Phone, Internet, and TV in direct marketing channels.• Supported channel as Product and Sales Specialist with extensive knowledge of process and execution. Sales targets exceeded Q4 2010, 130% to target.• Planned and executed events for roll out of new offers, marketing messages, product launches, and offer changes. Managed within budget on all events.• Partnered with out-sourced vendor locations, on site and remotely, to ensure buy-in and flawless execution of sales initiatives, and marketing messages.

• Conducted training for product knowledge/demo sessions, customer experience, offer changes, take-to-market messaging, and competitive landscape to sales staff, support and management. Followed-up training with inspection and group and one-on-one coaching as required.• Successfully created, piloted and presented interactive sales and customer service-training sessions to be delivered to newly hired sales representatives.• Effectively coached new and existing employees in customer service techniques while motivating and driving sales of all Bell residential products.• Built customized solutions for customers based on household needs and demographics.