Neal Knueven Email & Phone Number

Dublin, Ohio, United States

Catalyst Acoustics Group, the parent company of an elite group of acoustic, seismic, vibration and noise control companies. Responsible for cultivating and executing brand strategies across Catalyst Acoustic Group. Including crafting a compelling brand image, promoting brand personality, bolstering the reputation of the brand in the eyes of the customers and constituents, and successfully communicating the brand message to our key target markets.Manage, collaborate, and execute multi-pronged advertising strategies including print and digital, social media, and targeted audience call-to-actions to drive brand awareness, mind share and customer conversion.Oversee and direct a product marketing manager and strategy driven content team with focus on social campaigns, post launch support of new products, targeted product applications, managing of survey executing and results/reporting, podcasts, videos, case studies and blogs.Manage the Catalyst education platform including seminars, webinars and CEU’s. This includes the management of key vendors, associations and sponsorship alignment, promotion of platforms and growth in engagement.Support the oversight and optimization of our marketing automation platform including the management of contact lists and oversight of marcom outreach email campaigns and press releases.Collaborate with CAM and CMO on channel and custom support campaigns to drive sales growth.Support and guide decisions around spec vendor relationships and content management within associated platforms.Lead the commercialization efforts of all new product launches.Manage the coordination of trade show activity including show booking, booth ordering, spearheading design and layout with graphics team and all post show follow up activity.

Dublin, Ohio

Ownership of all marketing functions and resources for Kinetics Noise Control. This includes setting marketing strategic and tactical direction in collaboration with CMO, senior management and sales leadership, routinely providing management with detailed reporting, manage the onboarding and development of marketing staff, and overseeing the creative/branding process.Coordinate with Creative and Sales on graphic design (literature including brochures, data sheets, sell sheets, advertising, logos, tradeshow graphics, etc.).Coordinate with Digital to manage relationship with outside web developer and drive progress on new website initiatives. Manage/Enhance SEO and keyword lists for Kinetics, Web site development and updates.Coordinate with Lead Generation to design custom filtered searches to assist internal and external sales resources and channel partners.Prepare and publish monthly highlights with additions and input for other team members.Manage the execution of company tradeshows from beginning to end (logistics, booth ordering, graphics, samples, badges, lead retrieval, booth furniture, lead upload, follow-up, etc.)Manage the execution of marcom outreach, webinar calendar, communication pipeline, and social media outreach.Assist in the development of marketing budget

BrightEdge CertifiedDevelop, implement, and evaluate marketing strategies in coordination with sales managers for all market segments.Present marketing and communication progress reports at mid-year and yearend board of director meetings.Plan and design tradeshow booth layouts, signage, pre-show promotions and post-show follow-up.Led the implementation and training of SalesForce CRM among internal staff.Continue to perform the responsibilities detailed in under Web and Marketing Coordinator.

Responsible for corporate web site design, enhancement, search engine optimization, and reporting of analytics to management.Design, or coordinate the design with outside firms of, brochures, advertising, tradeshow displays, and e-mail marketing blasts.Coordinate the production of product installation videos with internal personnel, installation crew, and video production companies.Develop promotional materials for independent manufacturer representatives.Write, design, publish, and distribute corporate newsletter to internal and external personnel.

Master Of Business Administration (Mba), Marketing Specialization, Cumulative Gpa: 3.955

Bs, Visual Communication Technology, Marketing, Design

Education record

Developed strategies to increase awareness of the Dublin Farmers’ Market within the Dublin community. Conducted a survey that led.