Neal Kurth Email and Phone Number
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Sales Operations, Marketing, and Pricing professional skilled at competitive analysis, consensus building, sales incentives, promotions, and product positioning all focused on achieving revenue and profit goals. Accustom to working with limited budgets, tight deadlines, and leading cross-functional teams.Recognized for solid business acumen in challenging business environments where fast paced change is the norm and willingness to adapt and learn on the fly are both expected and required.Managed multiple projects including continual improvement of price positioning across thousands of skus for profit maximization. Utilized data warehouse and data mining, and data analysis to drive revenue, customer satisfaction, and increased sales results.Developed reporting tools for management of competitive price information, price positioning, and gross margin analysis. Utilized competitive analysis for increased forecast accuracy at unit, revenue, and profit levels.Recognized as a person who stays calm in the face of adversity and who has the ability to find the good in virtually any challenging situation. Specialties: Sales Operations | Product Marketing | Strategic Pricing | Data Analysis | B2B Marketing | Product Promotion | Sales Incentives | Customer Segmentation | Competitive Analysis | Product Lifecycle ManagementSoftware: Microsoft Office, Excel, Word, PowerPoint, Teams, Epicor Prophet21, GP Dynamics, IFS, Tableau, Excel BI, PowerPivot, DAX, Power QueryStrengths Finder 2.0 Themes: Strategic, Responsible, Empathy, Learner, Context
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Chief Operating Officer / IntegratorEdney Distributing Company, Inc. Nov 2022 - PresentHuron, Sd, Us
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Senior Pricing AnalystEdney Distributing Company, Inc. Jan 2021 - Dec 2022Huron, Sd, Us
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Sales Operations ManagerAdo Products, Llc Apr 2017 - May 2020Plymouth, Mn, Us- P&L responsibilities for the company's Insulation Contractor Business Unit including the market and product development responsibilities - Member of the company's leadership team including the strategic planning process. - Set goals and objectives for the Insulation Contractor Business Unit along with directing and managing the contractor sales team, marketing team to align with the overall company goals- Forecast annual sales, managed expenses, and achieved goals- Lead the sales team by setting commission goals, measuring results, and ensuring the team had the tools they need to be successful- Represents the organization with major customers and individual associations - Continuously monitoring market place trends and competition to position the company appropriately in the market- Upholds the company values in both personal and professional interactions- Aided in the smooth transitions to new ownership after acquisition -
Marketing ManagerAdo Products, Llc Jan 2017 - Apr 2017Plymouth, Mn, Us- Manage the marketing and sourcing strategies by applying market research and analysis to achieve the company goal - Develop, execute, and manage pricing programs and strategies to maximize the return for both the company and customers - Develop and manage advertising materials and ADO Products brand through the use of promotions, web site development, and collaboration with third-party marketing firms - Manage sourcing staff including product life cycle analysis and decision making - Develop marketing and sourcing budgets and manage them to achieve company goals
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Marketing Generalist IiAdo Products, Llc Jun 2015 - Dec 2016Plymouth, Mn, Us• Promotion planning and implementation targeting customer retention, increased new product adoption, and revenue generation• Measure the impact of promotions through extensive analysis of sales data geared to continually refine the effectiveness of promotions• Define marketing strategy for the Insulation Contractor Business Unit working closely with industry connections• Propose, present, implement, and measure pricing initiatives targeted at exceeding company growth goals• Effectively and efficiently manage the pricing for more than 5,000 items across multiple price levels and channels maximizing the return to the company
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Pricing AnalystAdo Products, Llc May 2014 - Jun 2015Plymouth, Mn, Us- Propose, present, implement, and measure pricing initiatives targeted at exceeding the double-digit company growth goal.- Effectively and efficiently manage the pricing of more than 5,000 items across multiple price levels and channels maximizing the return to the company - Revitalizing the marketing function through extensive analysis of data leading to more finely tuned promotions, sales campaigns, and customer segmentation- Refine the customer buying decision allowing them to maximize their savings while streamlining their inventories via bundled pricing strategies making ADO their vendor of choice
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Product Marketing Manager - North American Business UnitKatun Corporation Oct 2010 - Dec 2012Minneapolis, Mn, Us• Implemented annual marketing plans in a mature copier market stabilizing revenue and profit after three years of decline• Analyzed competitive price data, market trends, and competitor actions for over 1,500 skus maximizing profitability through negotiated cost reductions and strategic pricing actions• Instituted incentives on a regimented basis driving customer and sales team behaviors resulting in increased revenues• Trained the sales, customer service, and marketing teams on product features and benefits, promotions, and incentives both in person and via webinars• Liaison between sales representatives and product development engineers to relay VOC to the development team• Positioned Katun products as the high valued cost effective alternative to the incumbent OEM and preferred choice to other competitors• Provided new product forecasting based on primary and secondary sources of market data -
Marketing Services / Product Marketing Manager - Corporate MarketingKatun Corporation May 2005 - Oct 2010Minneapolis, Mn, Us• Identified strengths, weaknesses, and threats to the company via in depth analysis of pricing processes, policies, and procedures that resulted in changes being made on a global basis and adoption of new corporate policies that rectified the situation• Collaborated with IT developing reporting tools leading to the expanded use of customer data driving online behavior based promotions leading to nearly 70% of revenue from the online catalog• Liaison between the business unit marketing teams and corporate groups driving out areas of improvement, eliminating roadblocks, and influencing key decision makers• Trained European marketing team on site for ERP change from IBM mainframe to IFS• Successfully managed three marketing analysts directing the integration of business unit level pricing, promotions, and competitive pricing into the ERP system in eight currencies• Managed relationships with worldwide marketing teams ensuring pricing, promotion, and data integrity among all parties
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Marketing AnalystKatun Corporation Jan 2001 - May 2005Minneapolis, Mn, UsSet pricing logic for the North American Business Unit based on competitive price analysis, product positioning, and brand standards. Integrated customer needs with sales and marketing messages to create an environment where attention to detail drives the success of both the customer and the company.
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Marketing Analyst - Printer GroupKatun Corporation 1997 - 2000Minneapolis, Mn, UsSet pricing logic for the Printer Group based on competitive price analysis, product positioning, and brand standards on a global basis.
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Multiple Launch Rocket Systems CrewmemberU.S. Army Sep 1987 - Feb 1992Lead a team of eight soldiers from diverse backgrounds developing them into a cohesive team that delivered ammunition in critical situations with accuracy and dependability.
Neal Kurth Skills
Neal Kurth Education Details
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University Of St. ThomasMini Mba Program -
Minnesota State University, MankatoInternational Business
Frequently Asked Questions about Neal Kurth
What company does Neal Kurth work for?
Neal Kurth works for Edney Distributing Company, Inc.
What is Neal Kurth's role at the current company?
Neal Kurth's current role is Chief Operating Officer / Integrator.
What is Neal Kurth's email address?
Neal Kurth's email address is ng****@****hoo.com
What is Neal Kurth's direct phone number?
Neal Kurth's direct phone number is (952) 941*****
What schools did Neal Kurth attend?
Neal Kurth attended University Of St. Thomas, Minnesota State University, Mankato.
What skills is Neal Kurth known for?
Neal Kurth has skills like Product Marketing, Competitive Analysis, Pricing, B2b, Marketing Strategy, Forecasting, Product Development, Strategy, Marketing, Pricing Strategy, Salesforce.com, Microsoft Excel.
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