Hearst Television's Very Local streaming service offers 24/7 access to local news, weather and an array of local and regional programming.-- Generated data analytics to optimize content schedules and VOD content based onperformance insights, resulting in 80% increase in total minutes watched YoY.-- Enhanced audience retention 60% YoY by implementing data-driven strategies along withSEO and UX best practices.-- Analyzed content performance across multiple platforms and services-- Produced exploratory analysis, reporting, and visualizations -- Provided fact-based actionable recommendations and drove decision-making-- Built and maintained regular reports on content performance-- Fielded requests for analysis; compile and deliver reports-- Assisted with content pipeline to ensure deadlines are always being met-- Collaborated cross-functionally to execute planned programming initiatives and enhance viewer experiences-- Operationalized new workflow processes so that they can be maintained in an on-going and efficient manner-- Provided support in optimizing and tagging video content-- Guided Production, Scheduling, and Social Media Teams on how to optimize content for audience growth-- Assessed and delivered updates on industry trends and competitive landscapeNOTE: Hearst conducted mass layoffs in early August 2024.

Lead digital platform programming for Donut Media, the #1 Automotive YouTube channel in the United States, reaching more than 14 million people across YouTube, Facebook, Snapchat and Podcasts.Built audience and improve performance on video platforms like Facebook and SnapchatProvided actionable insights and takeaways from social platform video analytics.Optimized monetization for video librarySet strategic direction Created new and unique programming strategiesOversaw posting / publishing of all video content to Facebook and Snapchat platformsDirected video editors and graphic designers in creating content for video platformsDeveloped operational processes and procedures to streamline workflow and improve efficiencyNOTE: Parent company, Recurrent Ventures, conducted mass layoffs in late September 2022.

• Created and updated search engine optimization (SEO) guidelines & user experience (UX) best practices for SNY's Digital department comprised of Editorial, Video, and Social Media teams• Developed and supplied website requirement documentation and site design principles for increased performance• Collaborated with external web development vendor to address technical issues and to improve JW Player video management system and Contentstack CMS• Provided insights and takeaways from Google Analytics, Google Search Console, JW Player, YouTube, Chartbeat, and OpenWeb• Monitored and maintained homepage, team hubs, show pages, talent pages, special events pages, live streams, and tags• Conducted user acceptance testing (UAT) and quality assurance (QA) for new product launches• Increased pageviews, pages per session, and average session duration by an average of 106% and decreased bounce rate by 23% year-over-year through strategic website optimization guidelines, best practices, and policies • Increased views, watch time, subscribers, average percentage viewed, and revenue by an average of 255% year-over-year on SNY’s YouTube channel through strategic optimization of titles, descriptions, and tags

Directed NYC Content Operations team that optimized 2,700 YouTube videos per month across 20+ YouTube channels• Improved overall efficiency across 13 YouTube channels including A&E, NBC News, MSNBC, Today Show, NBC Sports, USA, and SYFY through creation and implementation of streamlined operational workflows and processes• Led team on-boarding, trained on team processes and best practices, monitored and optimized resource allocation• Defined project scope of work, assigned tasks and deliverables for team based on client needs and deadlinesProject managementTeam management (Content Ops Managers, Coordinators, Associates)Anticipated potential issues and roadblocks and proactively investigated solutionsEnsured client satisfactionEvaluated gaps in knowledge and documentation, and worked towards creating a full suite of internal and external educational resources (working alongside the Platform knowledge team). Served as a thought-leader in new platforms, audience development, and industry trends. Spoke to technical “know how” for platforms. NOTE: Parent company WarnerMedia (Otter Media, under Warner Brothers Discovery) conducted mass layoffs in November 2020 and shut down company.

Temporary position with 6-month termPublished, analyzed, and optimized videos for NY Post & Page Six YouTube channels• Achieved 6 of top 10 months in revenue and 6 of top 10 weeks in views in only 6 months• Increased watch time, views, likes, shares, and subscribers by at least 110% and revenue by 400%• Thorough audit of analytics yielded insights that led to development of most popular series “The Basement Office”DECEMBER 2018 YoY:190% increase in watch time 179% increase in views 346% increase in revenue 231% increase in likes210% increase in subscribersJANUARY 2019 YoY:250% increase in watch time200% increase in views400% increase in revenue350% increase in likes 294% increase in subscribersFEBRUARY 2019 YoY:102% increase in watch time 65% increase in views 213% increase in revenue 110% increase in likes161% increase in subscribersMARCH 2019 YoY:245% increase in watch time244% increase in views1078% increase in revenue398% increase in likes324% increase in subscribers3 of the top 10 months in revenue came during my tenureNever had a week that garnered fewer than 1M views5 of top 10 weeks in views10 of top 25 weeks in views17 of top 60 weeks in viewsHow Q1 2019 ranked all-time:3rd in revenue4th in monetized playbacks3rd in watch time3rd in viewst-8th in average view duration2nd in subscribers2nd in likes2nd in comments3rd in sharesJob descriptionHelp New York Post and Page Six succeed on YouTube by improving distribution of original and repurposed videos. Responsibilities:*Scheduling, posting and audience engagement for New York Post and Page Six*Plan, implement and analyze video releases and schedules.*Optimize thumbnails and metadata to obtain big reach.*Monitor discussions, posts, and comments across multiple YouTube channels.*Develop new videos and formats that will succeed on YouTube.*Boost subscribersNOTE: 4-month contract extended 2 months. Not enough budget to convert to full-time employment.

Published videos through in-house content management system (CMS) for six lifestyle and entertainment brands• Optimized video metadata (titles, descriptions, tags) using keyword research and designed thumbnails• Increased watch time, views, likes, subscribers, and average view duration by an average of 100% over previous period for Architectural Digest's and W Magazine's YouTube channels through keyword and thumbnail updates• Generated 5 of top 10 months in organic views all-time in 5 months managing Golf Digest’s YouTube channelResponsibilities● Scheduled and published digital videos● Creative writing of headlines and descriptions for video - Video titling & metadata optimization● Traffic and upload video & image files● Provide CMS trainings for employees and external partners● Create content playlists● Provide embed codes as requested● Expertise in content management systemsNOTE: 18-month contract extended 2 months. Not enough budget to convert to full-time employment.

Responsible for recruiting content partners in the sports, comedy, lifestyle, and technology categories to create a Dailymotion video channel and upload videos. Duties included negotiating terms of revenue-sharing content licensing agreements, implementing advanced video upload / ingestion options like MRSS, XML, and API. Worked with Social Media to drive traffic to partners’ content. • Spearheaded and supervised the creation of the exclusive four-part series, “The Mashup Getdown”, which combined big box office movies with memorable musical tracks. The anthology collectively generated nearly 950,000 video views. - https://www.dailymotion.com/TheMashupGetdown• Carried out the contract execution, and promotion of Comedy Gives Back, a 24-hour live stream from New York, Los Angeles, London, and Sydney that featured Dane Cook, Marc Maron, Reggie Watts, and benefitted Malaria No More. - https://www.dailymotion.com/comedygivesback• Set up exclusive video content licensing deals with two popular comedy-centric audio podcast networks, Stand Up NY Labs and All Things Comedy, that secured almost 800 videos exclusively in the Dailymotion video player. https://www.dailymotion.com/allthingscomedy and https://www.dailymotion.com/StandUpNYLabs• Executed first-ever video player hosting solution agreement in the U.S. with Bonnier, one of the largest networks of special interests publications, then coordinated content migration and implemented content feeds - https://www.dailymotion.com/BonnierVideoAdditional exclusive content licensing deals / programs included:Montreux Comedy Festival - https://www.dailymotion.com/video/x185sl5LA Podcast Festival - https://www.dailymotion.com/lapodfestWinter Is Coming - https://www.dailymotion.com/winteriscomingThe Derek Tape - https://www.dailymotion.com/foundmagazine/videosTwaggies - https://www.dailymotion.com/twaggiesGothamist - https://www.dailymotion.com/Gothamist

Promoted to Editor-in-Chief, COED.com in August 2011Promoted to Managing Editor, COED.com in September 2010Freelance Writer, COED.com (June 2008 – August 2010)• Increased page views from 500,000 per day to 2,000,000 and unique visitors from 100,000 per day to 200,000• Wrote 1,100+ articles that generated 10 million page views

Pitched, developed, produced, and executed integrated, multi-platform marketing programs across Playboy’s asset portfolio.• Work secured more than $3 million in media buysNOTE: Department was outsourced to American Media, Inc in December 2009.

Responsible for managing pre-sales development within the Marketing and Branded Entertainment group for Heavy.com and the Heavy Men’s Network. • Developed video content marketing solutions for advertisers targeting M18-34 that resulted in over $4 million of ad revenueNOTE: Heavy conducted mass layoffs in June 2008.