I’m Neal Patrick, Vice President of Transformation and Projects at L'Occitane North America. I am a data driven marketer with over 20 years of experience growing businesses through a combination of understanding customer behavior, analytical and CRM skills, and business acumen. By applying this mix I have helped improve top and bottom-line performance for multiple organizations, while also ensuring businesses’ long-term growth.As a Direct to Consumer marketer, I have always looked at opportunities for growth through analyzing customer data and implementing marketing programs that get results. Those programs are often a unique blend of direct mail, email and social media that drive a customer to take action. Whether it was developing and implementing a new first-time buyer campaign, or improving acquisition performance through Private Label Credit Card targeting, my programs have consistently generated results for my brands which, in turn, yielded growth for my companies.Specialties: • Direct Marketing programs• CRM• Multi-Channel Marketing• Customer Acquisition• Customer Retention• Loyalty Programs• Private Label Credit Marketing• Customer Contact Strategy• Campaign Strategy and Management• Circulation Strategy • Promotional Strategy• Customer Database development and management• Customer Analytics and modeling• Customer Data Enhancement• E-Commerce• E-mail Marketing• Testing Strategy• Budgeting• Forecasting• Social Media Marketing
Listed skills include Direct Marketing, Multi Channel Marketing, Marketing, Customer Acquisition, and 42 others.