• Oversaw a $320,000 multi-platform digital campaign to elect Brandon Johnson for mayor of Chicago. • Planned and executed a clear and compelling “My Vaccine Story” video series in collaboration with six departments. Videos were seen 523,000 times by SEIU members via Facebook at an average view rate of 40%.• Oversaw audio, visual, and livestreaming for numerous hybrid press conferences and interactive member events.• Routinely produced high-impact graphics in Photoshop & Canva, as well as social-media friendly videos.• Drafted press releases, op-eds, blog posts, and member communications.• Received extensive training on the Race-Class-Gender Narrative; used it to draft union-wide master messaging.

• Created, directed, and implemented multi-phase Facebook advertising campaigns that generated nearly 7 million impressions, 32,553 link clicks, and 3,615 sign ups, with an average engagement rate of 3% and cost per acquisitions as low as $3.65. • Responsible for organizations’ website, Facebook, Twitter, and Instagram accounts. • Created Facebook graphic that organically reached 2.4 million people and was shared over 16,000 times.• Routinely livestream on Facebook and live-tweet events. www.seiuhcilin.org

● Collaborated with the social media team to produce various graphics, videos, and posts, many of which were seenby tens of thousands.● Recorded video and produced livestreams simultaneously, sometimes working with audio and video engineers.● Taught myself a new website platform (Webflow).

Senior Communications ManagerThe Responsible Budget Coalition (RBC), Chicago, IL April 2015 - Present• Produced strategic communication plans & led strategy discussions as part of RBC’s Executive Cmte.• Helped generate 262 news stories; Executed dozens of press conferences and successfully pitched feature stories for RBC member organizations and allies• Directed robust social media operation, generated over 74,000 Twitter impressions in one month; Promoted info graphic on Facebook that was seen by over 58,000 people and shared 790 times * Helped build RBC website (www.responsiblebudget,org) via Drupal software and populate all its content• Successfully leveraged the participation of numerous organizations located all across Illinois, balancing those groups’ competing interests while achieving RBC objectives• Planned and directed media trainings and webinars delivered to over 200 individualshttp://www.responsiblebudget.orghttp://www.facebook.com/ResponsibleBudgetCoalition@RespBudgetIL

• Organized, scripted, directed film crew, and delivered remarks for anti-outsourcing event in Rockford. Event footage was combined with media coverage to produce what was described as a “highly effective attack ad.” Promoted ad and made outsourcing a dominant issue in the race• Produced Facebook posts that individually reached tens of thousands with engagement rates that were consistently higher than both gubernatorial campaigns combined; Maintained active Twitter account• Regularly communicated on-the-record with reporters, pitched stories, penned press releases, and generated favorable coverage• Responsible for nearly all web material seen by over 119,000 unique visitors; Produced engaging online content that combined videos, graphics, and text

• Orchestrated four events simultaneously in three media markets, all of which produced coverage; Highlighted the coverage in blog post and an email blast with a call to action that generated hundreds of emails to state legislators• Produced comprehensive packet for editorial boards, which helped lead to an endorsement by the Southern• Authored op-ed pieces that appeared in the State Journal Register, the Daily Herald, the Freeport Journal Standard, and Crain’s Chicago Business, each that provided a targeted message to a unique audience • Created engaging content for Facebook account with 13,000 fans and Twitter account with over 600 followers • Communicated daily with organizational partners to amply our message on social media

•Directed communications strategy and operations for a 60,000-member statewide political action committee (FL)•Conducted both live and taped interviews with media outlets throughout Florida.•Organized, pitched, and executed 16 press events that garnered 83 stories/segments in 8 media markets during a three month period ( FL)•Assisted in developing and executing earned, online, and social media campaign that successfully pressured U.S. Senator Mark Kirk to vote for immigration reform legislation (IL)•Designed a website from scratch using Word Press software, which included many advanced features such as embedded videos and a scrolling front-page menu (IL)• Drafted multiple flyers aimed at persuading homecare workers to vote to join a union (VT)

Office of Congresswoman Betty Sutton (OH-13)• Provided legislative guidance to the Congresswoman with respect to the following issues: education, labor, manufacturing, trade, Social Security and seniors, NASA, science and technology, and postal operations• Represented the Congresswoman on the President’s Export Council• Drafted talking points for issue of my responsibility

• Managed field office in Sun Prairie, WI; responsible for over 160,000 targeted voters• Trained and managed up to 200 volunteers daily during the final four days of the campaign

• Worked with campaign team to produce voter targets• Produced a comprehensive communication plan and calendar to guide short, medium, and long term planning• Designed and distributed email newsletters that were sent to over 1,500 supporters• Authored press releases that were carried by multiple media outlets, including the State Journal Register and the Decatur Tribune• Wrote speeches delivered by the candidate to various groups, including an address to the IBEW state convention• Managed candidate’s schedule

• Monitored and researched Congressional races nationwide to inform marketing decisions• Studied historical election trends, including the electoral behavior of key demographic groups, in order to select a group of voters from which to poll• Managed multiple projects and met tight deadlines

• Assisted in the development and messaging of the Congresswoman's position on Social Security, including material that appeared in the Chicago Tribune• Created, directed, and implemented office's constituent communication program, which produced a series of written communications to 26,000 targeted constituents• Created a system that specifically and efficiently addressed unique concerns to the 1,000 constituent correspondences received each week• Researched and produced 19 unique letters on health insurance reform and updated them regularly• Drafted, introduced, and gathered co-sponsors for H. Res. 752, the Cherry Mine Disaster Resolution

Drafted constituent correspondence, conducted research, attended hearings, managed press releases, and fielded phone inquiries

• Developed strategy to complete election day canvass of 12,000 targeted households • Directed the deployment of volunteers and staff across four campaigns• Planned and managed early vote rally attended by 100 voters, which featured special guest Congressman James Clyburn

Illinois Victory 2008 (Democratic Coordinated Campaign assigned to Illinois' 11th Congressional)Bloomington, IL• Made decisions on regional precinct targeting, which resulted in double-digit margins for Congressional candidate Debbie Halvorson, exceeding vote goals by nearly 1,200• Oversaw McLean County regional office; managed 2 paid staff, 5 interns, and 28,000 targeted voters• Directed election day get out the vote effort, managing 4 staging locations and over 150 volunteers• Promoted and conducted interactive volunteer trainings with as many as 80 attendees nightly• Crafted call scripts, college persuasion pieces, and promotional material for campaign events• Developed and maintained relationships with elected officials and candidates as well as union and community leaders