As Conceptualizer - Principal, I am a part of the core team of 10by10 studio and Rubenius Design Xperience (RDX) and Rubenius Interiors. With over a decade of domain expertise in Interior Design and Experience design, Product design, Landscape design, interaction Design, Graphic design and Social design, I foster the studio’s philosophy and practice through thematic inclination towards sustainability and technology. 10by10 (powered by Rubenius) is a multi-branched studio based out of Bangalore working in the disciplines of Space, Landscape and Product design. The studio provides holistic solutions involving thematic combinations of wellness, welfare, sustainability and technology. I led the studio’s award-winning project – Luminocage, an Experience centre in Bangalore for Schneider Electric, a RE100 company. I envisioned a futuristic method of digitalizing the exhibition experience under conditions of sustainability to win the Young Designer’s Competition held by Indian Architect & Builder at the 361-degree conference in 2019. On the same lines, I am currently driving the collaboration with BESCOM Ltd (Bangalore Electricity Supply Company) by designing the human experience of the BESCOM Centre of Excellence in Bangalore. My growing repository includes smart, social and sustainable projects and proposals such as LVL Awsum – 24/7, SpacCaps – 2.1.0: Housing for One designed and developed with the studio’s multi-disciplinary team. I believe that the researched proposals targeted towards the wellness, welfare and sustainability of social and living experience of the humankind will result in implementation as CSR projects. In addition to this, I lead a Creative Community Centre, a fully-functional DIY workshop that encourages and maintains the work-place creativity towards sustainability across scales. My core interests lie in Design research and development, Product innovation, Design Strategy, Design Culture and Brand identity, as reflected in my portfolio of works undertaken at 10by10.RDX Expertise in experience centres and interactive futuristicspaces, corporate styling and Social Design. My keensocialistic interest has paved the way for innovative conceptslike LVL AWSM, SPAC CAPS, PORTACCOMPACTABILITY whichare recently nominated by Smart Cities Council of India forpotential ideas for Indian Smart Cities.