Nectaria Metrakos

Nectaria Metrakos Email and Phone Number

Global Director, Social Impact and Engagement @ The Coca-Cola Company
Athens, GR
Nectaria Metrakos's Location
Athens, Attiki, Greece, Greece
Nectaria Metrakos's Contact Details

Nectaria Metrakos work email

Nectaria Metrakos personal email

n/a
About Nectaria Metrakos

As a public affairs and corporate reputation specialist, I drive sustainability agendas and communications, manage regulatory challenges and build crucial relationships and partnerships with diverse stakeholders. I excel at complex project management and leading multi-country, cross-functional, virtual teams for global and Europe-wide initiatives. I have navigated a wide range of serious incidents during my career impacting corporate, brand and category reputation. I bring a global strategic mindset, an agile way of working and a collaborative leadership style to deliver on objectives.

Nectaria Metrakos's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

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Global Director, Social Impact and Engagement
Athens, GR
Employees:
60098
Nectaria Metrakos Work Experience Details
  • The Coca-Cola Company
    Global Director, Social Impact And Engagement
    The Coca-Cola Company
    Athens, Gr
  • The Coca-Cola Company
    Vice President, Global Human Rights
    The Coca-Cola Company Feb 2023 - Present
    Atlanta, Ga, Us
  • The Coca-Cola Company
    Europe Director For Health & Nutrition
    The Coca-Cola Company 2021 - Feb 2023
    Atlanta, Ga, Us
    • Led networked and agile virtual teams to deliver on EU policy and business priorities for sustainable food systems, ingredient and category reputation, nutrition labelling, sugar reduction/reformulation and responsible marketing. • Developed and implemented EU and country advocacy strategies in close collaboration with scientific and regulatory affairs function, bottling partners, industry peers and trade associations. • Built global and European advocacy capabilities and provided thought leadership on health and nutrition public policy priorities the interconnections with other ESG priorities, including climate and human rights.
  • The Coca-Cola Company
    Global Lead For Responsible Marketing
    The Coca-Cola Company Jan 2019 - Feb 2023
    Atlanta, Ga, Us
    •Global Lead for the company’s Global Responsible Marketing and School Beverage Policies. To support compliance, digitized global policy implementation guidance and introduced new global governance processes in partnership with Corporate Audit and relevant functions that centralized and streamlined processes across nine Operating Units and 200+ bottling partners for three policies. •Led the implementation plan for driving and monitoring annual compliance in 200 markets for company associates, subsidiaries, 200+ bottling partners and agency and media partners globally.• Actively engage with global and EU trade and stakeholder-focused organizations and initiatives for responsible marketing including the International Food & Beverage Alliance (IFBA), Responsible Advertising and Children (RAC) Program, World Federation of Advertisers and EU Pledge.
  • The Coca-Cola Company
    Emea Public Policy Center Director For Health & Wellbeing
    The Coca-Cola Company 2017 - 2021
    Atlanta, Ga, Us
    •Led EU-wide advocacy strategies on sustainable nutrition-related public policy positions in complex regulatory and business environments. Subject matter expert on sustainable food systems, product labeling, responsible marketing, ingredient and category reputation. Built advocacy capabilities for markets across EMEA. • Actively engaged with global and EU trade and stakeholder-focused organizations and initiatives, including International Food & Beverage Alliance, EU Pledge, World Federation of Advertisers, Consumer Goods Forum and European Food Forum. •Increased engagement with customers and employees through the development of Ambassador Training programs to educate on health and sustainable nutrition trends and policy developments impacting the food industry and actions the Company is taking in this space.
  • The Coca-Cola Company
    Senior Manager, Public Affairs, Communications & Sustainability, Greece, Cyprus & Malta
    The Coca-Cola Company 2015 - 2017
    Atlanta, Ga, Us
    • Led all public affairs, stakeholder and NGO partnerships, strategic communications and sustainability-related programs and initiatives, in alignment with local bottling partners and industry associations and partners.• Secured $7.6M in grants from The Coca-Cola Foundation to develop sustainability programs that addressed urgent local needs and strengthened corporate relationships with local communities and stakeholders, think tanks, and international NGOs.• Developed executive communications and managed local media relations/interviews for CEO and President for Central and Eastern Europe.
  • The Coca-Cola Company
    Senior Manager, Public Affairs, Communications & Sustainability, Greece, Bulgaria, Cyprus & Malta
    The Coca-Cola Company 2014 - 2015
    Atlanta, Ga, Us
    • Promoted to take on expanded responsibilities across 4 Southeast European markets, in alignment with local bottling partners. Maintained responsibility for public affairs, government relations, media engagement, stakeholder and NGO partnerships, sustainability and community initiatives, and crisis/incident management. • Managed the positive resolution of significant regulatory challenges impacting sustainable business growth by engaging internal and external resources globally, key stakeholders and trade associations, and preparing senior leadership for stakeholder engagements. • Co-led the launch of the Coca-Cola Women’s Lync network across 23 European markets to promote gender diversity in the workplace, empower women leaders, and ensure a strong pipeline of female talent for senior leadership roles.
  • The Coca-Cola Company
    Manager, Corporate Reputation, Greece, Cyprus & Malta
    The Coca-Cola Company 2007 - 2014
    Atlanta, Ga, Us
    • Protected and enhanced the corporate and brand reputation of Coca-Cola across three countries in collaboration with local bottling partners. Elevated awareness for positive company contributions to local communities and economies with stakeholders and media. • Identified, tracked, and mitigated threats to the company and its brands and managed successful outcomes to a challenging set of crises and reputational issues.
  • The Coca-Cola Company
    European Beverage Benefits Project Manager
    The Coca-Cola Company 2007 - 2011
    Atlanta, Ga, Us
    • After four months as Corporate Reputation Manager, took on the concurrent challenge of leading initiatives in Europe on category and ingredient reputation. Managed a virtual, multi-country team to develop and implement strategies that raised awareness on the safety and benefits of low and no-calorie sweeteners.• Led consumer and stakeholder research, targeted stakeholder engagement and communications initiatives and identified strategic collaborations, including with the International Sweeteners Association.
  • European Food Information Council (Eufic)
    Board Member
    European Food Information Council (Eufic) 2017 - Mar 2023
    Brussels, Brussels Region, Be
    The European Food Information Council is a consumer-oriented non-profit organization, founded to make the science behind food and health more accessible and easier to understand among the public.
  • Civitas Ketchum S.A. (Southeastern Europe Hub For Ketchum Worldwide Public Relations Firm)
    Account Director, International Client Portfolio
    Civitas Ketchum S.A. (Southeastern Europe Hub For Ketchum Worldwide Public Relations Firm) 2007 - 2007
    • Led new business development, public affairs, corporate reputation, crisis and issues management, and communications programs for leading local and multinational clients, including Blackrock, Merrill Lynch, EMC Corporation, Cadbury Schweppes, Continental Airlines and LAMDA Development.
  • Civitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm)
    Senior Account Manager
    Civitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm) 2006 - 2007
  • Civitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm)
    Account Manager
    Civitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm) 2003 - 2006
  • Independent Consultant
    Independent Communications Consultant
    Independent Consultant 2002 - 2003
  • Hill+Knowlton Strategies
    Account Executive
    Hill+Knowlton Strategies 2000 - 2002
    New York, Us
  • Hill+Knowlton Strategies
    Assistant Account Executive
    Hill+Knowlton Strategies 1999 - 2000
    New York, Us

Nectaria Metrakos Skills

Corporate Communications Media Relations Public Relations Reputation Management Crisis Communications Event Management Strategic Communications Public Affairs Press Releases Internal Communications Crisis Management Strategic Planning

Nectaria Metrakos Education Details

  • Loyola University Chicago
    Loyola University Chicago
    French Minor

Frequently Asked Questions about Nectaria Metrakos

What company does Nectaria Metrakos work for?

Nectaria Metrakos works for The Coca-Cola Company

What is Nectaria Metrakos's role at the current company?

Nectaria Metrakos's current role is Global Director, Social Impact and Engagement.

What is Nectaria Metrakos's email address?

Nectaria Metrakos's email address is nm****@****ola.com

What schools did Nectaria Metrakos attend?

Nectaria Metrakos attended Loyola University Chicago.

What skills is Nectaria Metrakos known for?

Nectaria Metrakos has skills like Corporate Communications, Media Relations, Public Relations, Reputation Management, Crisis Communications, Event Management, Strategic Communications, Public Affairs, Press Releases, Internal Communications, Crisis Management, Strategic Planning.

Who are Nectaria Metrakos's colleagues?

Nectaria Metrakos's colleagues are Mohsin Naseem, Mudi Kitali, Jodi Napier, Rudolf Schmid, Luis Gabriel Gabriel, Andrea Isabel Sanabia Baez, Ogunrinde Segun.

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