Nectaria Metrakos Email and Phone Number
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As a public affairs and corporate reputation specialist, I drive sustainability agendas and communications, manage regulatory challenges and build crucial relationships and partnerships with diverse stakeholders. I excel at complex project management and leading multi-country, cross-functional, virtual teams for global and Europe-wide initiatives. I have navigated a wide range of serious incidents during my career impacting corporate, brand and category reputation. I bring a global strategic mindset, an agile way of working and a collaborative leadership style to deliver on objectives.
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 60098
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Global Director, Social Impact And EngagementThe Coca-Cola CompanyAthens, Gr -
Vice President, Global Human RightsThe Coca-Cola Company Feb 2023 - PresentAtlanta, Ga, Us -
Europe Director For Health & NutritionThe Coca-Cola Company 2021 - Feb 2023Atlanta, Ga, Us• Led networked and agile virtual teams to deliver on EU policy and business priorities for sustainable food systems, ingredient and category reputation, nutrition labelling, sugar reduction/reformulation and responsible marketing. • Developed and implemented EU and country advocacy strategies in close collaboration with scientific and regulatory affairs function, bottling partners, industry peers and trade associations. • Built global and European advocacy capabilities and provided thought leadership on health and nutrition public policy priorities the interconnections with other ESG priorities, including climate and human rights. -
Global Lead For Responsible MarketingThe Coca-Cola Company Jan 2019 - Feb 2023Atlanta, Ga, Us•Global Lead for the company’s Global Responsible Marketing and School Beverage Policies. To support compliance, digitized global policy implementation guidance and introduced new global governance processes in partnership with Corporate Audit and relevant functions that centralized and streamlined processes across nine Operating Units and 200+ bottling partners for three policies. •Led the implementation plan for driving and monitoring annual compliance in 200 markets for company associates, subsidiaries, 200+ bottling partners and agency and media partners globally.• Actively engage with global and EU trade and stakeholder-focused organizations and initiatives for responsible marketing including the International Food & Beverage Alliance (IFBA), Responsible Advertising and Children (RAC) Program, World Federation of Advertisers and EU Pledge. -
Emea Public Policy Center Director For Health & WellbeingThe Coca-Cola Company 2017 - 2021Atlanta, Ga, Us•Led EU-wide advocacy strategies on sustainable nutrition-related public policy positions in complex regulatory and business environments. Subject matter expert on sustainable food systems, product labeling, responsible marketing, ingredient and category reputation. Built advocacy capabilities for markets across EMEA. • Actively engaged with global and EU trade and stakeholder-focused organizations and initiatives, including International Food & Beverage Alliance, EU Pledge, World Federation of Advertisers, Consumer Goods Forum and European Food Forum. •Increased engagement with customers and employees through the development of Ambassador Training programs to educate on health and sustainable nutrition trends and policy developments impacting the food industry and actions the Company is taking in this space. -
Senior Manager, Public Affairs, Communications & Sustainability, Greece, Cyprus & MaltaThe Coca-Cola Company 2015 - 2017Atlanta, Ga, Us• Led all public affairs, stakeholder and NGO partnerships, strategic communications and sustainability-related programs and initiatives, in alignment with local bottling partners and industry associations and partners.• Secured $7.6M in grants from The Coca-Cola Foundation to develop sustainability programs that addressed urgent local needs and strengthened corporate relationships with local communities and stakeholders, think tanks, and international NGOs.• Developed executive communications and managed local media relations/interviews for CEO and President for Central and Eastern Europe. -
Senior Manager, Public Affairs, Communications & Sustainability, Greece, Bulgaria, Cyprus & MaltaThe Coca-Cola Company 2014 - 2015Atlanta, Ga, Us• Promoted to take on expanded responsibilities across 4 Southeast European markets, in alignment with local bottling partners. Maintained responsibility for public affairs, government relations, media engagement, stakeholder and NGO partnerships, sustainability and community initiatives, and crisis/incident management. • Managed the positive resolution of significant regulatory challenges impacting sustainable business growth by engaging internal and external resources globally, key stakeholders and trade associations, and preparing senior leadership for stakeholder engagements. • Co-led the launch of the Coca-Cola Women’s Lync network across 23 European markets to promote gender diversity in the workplace, empower women leaders, and ensure a strong pipeline of female talent for senior leadership roles. -
Manager, Corporate Reputation, Greece, Cyprus & MaltaThe Coca-Cola Company 2007 - 2014Atlanta, Ga, Us• Protected and enhanced the corporate and brand reputation of Coca-Cola across three countries in collaboration with local bottling partners. Elevated awareness for positive company contributions to local communities and economies with stakeholders and media. • Identified, tracked, and mitigated threats to the company and its brands and managed successful outcomes to a challenging set of crises and reputational issues. -
European Beverage Benefits Project ManagerThe Coca-Cola Company 2007 - 2011Atlanta, Ga, Us• After four months as Corporate Reputation Manager, took on the concurrent challenge of leading initiatives in Europe on category and ingredient reputation. Managed a virtual, multi-country team to develop and implement strategies that raised awareness on the safety and benefits of low and no-calorie sweeteners.• Led consumer and stakeholder research, targeted stakeholder engagement and communications initiatives and identified strategic collaborations, including with the International Sweeteners Association. -
Board MemberEuropean Food Information Council (Eufic) 2017 - Mar 2023Brussels, Brussels Region, BeThe European Food Information Council is a consumer-oriented non-profit organization, founded to make the science behind food and health more accessible and easier to understand among the public. -
Account Director, International Client PortfolioCivitas Ketchum S.A. (Southeastern Europe Hub For Ketchum Worldwide Public Relations Firm) 2007 - 2007• Led new business development, public affairs, corporate reputation, crisis and issues management, and communications programs for leading local and multinational clients, including Blackrock, Merrill Lynch, EMC Corporation, Cadbury Schweppes, Continental Airlines and LAMDA Development.
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Senior Account ManagerCivitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm) 2006 - 2007
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Account ManagerCivitas Ketchum (Southeastern Europe Central Hub For Ketchum Worldwide Public Relations Firm) 2003 - 2006
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Independent Communications ConsultantIndependent Consultant 2002 - 2003
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Account ExecutiveHill+Knowlton Strategies 2000 - 2002New York, Us -
Assistant Account ExecutiveHill+Knowlton Strategies 1999 - 2000New York, Us
Nectaria Metrakos Skills
Nectaria Metrakos Education Details
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Loyola University ChicagoFrench Minor
Frequently Asked Questions about Nectaria Metrakos
What company does Nectaria Metrakos work for?
Nectaria Metrakos works for The Coca-Cola Company
What is Nectaria Metrakos's role at the current company?
Nectaria Metrakos's current role is Global Director, Social Impact and Engagement.
What is Nectaria Metrakos's email address?
Nectaria Metrakos's email address is nm****@****ola.com
What schools did Nectaria Metrakos attend?
Nectaria Metrakos attended Loyola University Chicago.
What skills is Nectaria Metrakos known for?
Nectaria Metrakos has skills like Corporate Communications, Media Relations, Public Relations, Reputation Management, Crisis Communications, Event Management, Strategic Communications, Public Affairs, Press Releases, Internal Communications, Crisis Management, Strategic Planning.
Who are Nectaria Metrakos's colleagues?
Nectaria Metrakos's colleagues are Mohsin Naseem, Mudi Kitali, Jodi Napier, Rudolf Schmid, Luis Gabriel Gabriel, Andrea Isabel Sanabia Baez, Ogunrinde Segun.
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