Reporting to the CEO responsible for all aspects of marketing, sales growth, customer retention, and lead generation. Created email marketing and digital marketing strategy that Increased demand generation by over 500% in the 1st two years in the positionDeveloped a content marketing strategy that increased web traffic by 50% in year one and 65% in year two.Developed and recruited thought leaders that increased blog readership by over 400%Led the transition for a services-focused company to a SASA and services company. Developed a retention campaign that increased the renewal rate by 45% to 85% overall

Worked with sponsored writers and in-house experts to create webinars, live software demonstrations and thought leadership content that increased web traffic 200%.Developed fresh event marking strategy and proposed, produced and executed all US events, including a recent supply chain conference, leading to an increase of 300% in sales opportunities generated.Developed new US social media strategy and content that led to increased web site traffic by 35% Produced and launched multi-channel “Control Tower” campaign, increasing lead generation and shortening sales cycle by three months.Developed market specific print marketing materials used by sales to increase brand awareness, product knowledge and drive potential customers to EA’s website.Responsible for production and distribution of all US digital content including, email, newsletter, video, whitepapers, eBooks and press releases. Managed marketing budget, negotiated all US contracts with 3rd party vendors and lowered the cost per lead to under $88, the lowest ever for Every Angle. Managed and optimized pay-per-click digital marketing campaigns, utilizing channels such as Google AdWords, Google Display, Google Re targeting, LinkedIn Sponsored Ads and Twitter Sponsored Ads.

 Developed and executed marketing campaigns for five product lines: Xbox, Windows, Office, Surface and Microsoft Band. Increased brand loyalty and drove territory sales over $450 million in 2014. Worked with the Microsoft Office business group to change the messaging and the pitch for Office 365, which led to an increase of Office 365 subscriptions of 10%.  Created a rewards program that drove store sales associates to Microsoft’s learning website, Expertzone, which increased visits to the site by 88% and participation in the website’s learning courses by 50%, developing store personnel into online influencers. Created and launched “Paint with Windows 8 Digital Demo Day Experience” in my market, which subsequently launched nationwide at 220 Staples stores in March of 2013, increasing sales of Windows 8 by 8%.  Launched the $20 million “Microsoft Store within a Store” experience at Best Buy in my territory, adding digital displays that linked products with customer facing demonstrations to tell Microsoft’s connected story.  Worked with Microsoft Cloud Computing business group to rebrand the Microsoft Cloud Storage product, Sky Dive, to One Drive. Advised on what was working in stores and online. Tested promotions to determine the amount of storage and price point that would achieve maximum sales results.  Created digital and paper field marketing assets that built brand awareness and educated customers leading to 100% sell through of the new Microsoft Band.

 Brookstone: Took over an underperforming 11th ranked high priority retail location and turned it into 2nd ranked store in the district in terms of sales and company measurable. Winston Retail: Worked with brands such as Polo, Nike and Dockers to upgrade their on floor presence at big box stores through merchandising and in store advertising. Trained Sales associates/Specialists/Department and Managers on client merchandising initiatives and brand awareness. Advised brands on ways to increase sales and visibility. Blue Hills Ski Area: Ski instruction for all ages and ability levels, but mainly worked with Kids in upper level lessons.  Boston Ski Show: Managed, produced and staffed the 7 million dollar retail store inside of New England largest ski show.

Ski instruction for all ages and ability levels, but mainly worked with Kids in upper level lessons. Worked with groups ranging in size from one student to 30 students. Lessons ranged in length from one hour to six hours.

 Developed store associate incentive programs, sales contests and in store clinics.  Coordinated inventory control, receiving, merchandising (plan-o-grams) and store maintenance. Maximized sales and profitability of assigned areas through execution of company programs.  Ensured excellence in customer service and resolved all problems at the store level. Managed payroll, scheduling, reports, and hiring/training of new employees.

 Developed and implemented trade marketing strategy to increase demand of seasonal items and current product line, resulting in territory sales exceeding $8 million milestone for the first time.  Managed all day-to-day relationships with territory stores, inventory re-orders, and merchandising (plan-o-grams), gaining additional highly visible space for product placement. Created efficiencies, which led to a decreased out-of-stock product to under 3%. Created store specific events designed to drive top line sales and promote brand awareness, which increased DeWalt's market share in the territory to over 56%. Coordinated and executed training of new company products to all Home Depot staff in territory, enabling the brand to exceed sell-through goals for the year by 10%.

• Re-Designed ski and snowboard area with display highlighting features and benefits of the private label brand. This lead to increased sales on private label product by over 27%. As a result, this layout was implemented in all company stores. • Managed total department level operations, including staff hiring, training, evaluation and work schedules.• • Built and managed strategic partnership with new vendor to meet consumer demand of ski helmets during busiest time of the season.• Played an integral role in the development of key in-store programs to launch the new private label hard goods line in the US

• Fully managed all elements of marketing research trips, prepared all materials needed to conduct surveys. Lead on-site team that administered company surveys at key festivals and sporting events nationwide. Evaluated brand awareness and sponsorship success for key clients (State Farm, Kodak, Winston, Pepsi).• Assisted research group with all day-to-day operations including - data entry, presentation creation, and budget management. Recognized for ability to build relationships and multi-task.• Recruited, trained and managed all on-site staff of up to 20 for survey administration.