Marcel Willems Email & Phone Number

I am a Non-Executive Director, Board Member, Managing Director and CEO with 5+ years of board-level experience and particular expertise in the FMCG and Consulting sectors. At board level, what I do is drive business growth and limit the associated risk. I do that drawing on my experience pioneering new marketing programs, products, and business structures; ensuring a focus on consumer needs; building high-performing teams; leading international business development, brand building, and applying blue-chip management practices. Board-level highlights include: Non-Executive Director at Mài Bǎo, Member of Advisory Board at Hogan's Cider and Glory Edward Nutrition, and previous Board Member of United Biscuits China. In an executive capacity, I am the Founder & CEO of Marrostera Ltd. Here, I advise clients on entering new markets and international growth strategies. Previously, I held multiple senior roles at United Biscuits (UB). As the Managing Director - South Asia, I developed a profitable growth strategy in India, after 7 years of losses, while as the Managing Director - China, I developed and implemented the strategy for McVitie’s entry in China, achieving £9.4M revenue in 4 years. I have also led the transformation of UB’s international business from a £54M tactical sales department into a £250M strategic growth engine. Earlier, as European Marketing Director, Friskies Cat & Dog Food at Nestlé, I reversed a business decline and achieved three years of consecutive growth, surpassing CHF 1 Billion in sales. In addition, I held various Senior Executive roles at Nestlé, Coca-Cola, and PepsiCo, where I managed multi-million budgets and achieved consistent high-performance ratings.Finally, I hold an MBA from the American Graduate School of International Management.

Listed skills include Leadership, Marketing Management, International Business, International Sales, and 26 others.