Neda Ghasemi Email and Phone Number

Responsibilities:Having cross-functional roles & responsibilities in support of corporate. Identifying marketing opportunities by analyzing and defining the total market, market share, competitor market share and etc. Creating and managing the new product development pipeline portfolio. Providing leadership and support for the design, development, refinement, and implementation of products; Briefing R&D department for developing new formulations. Working with manufacturing department in order to identify packaging improvements and improve production process. Developing introductory market programs to introduce new products. Projects:Actident (New brand of PS Paydar/Oral Care)Ellaro (New line for exports)Lapure ( personal care & also premium)

Responsibilities:1. Brand:- Translate brand strategies into brand plans, brand positioning.- Align the company around the brand’s direction, choices and tactics.- Define target group and analyze how our brand is positioned in the market and crystallize targeted consumers’ insights- Attend in strategic committee in order to find new way about brand extend, generate strategies that grow market share and brand’s reputation, estimates sales in different product lines and observe to gain right implementation.- Plan communication activities and oversee to ensure consistency with product line strategy.- Measure and report performance of all marketing campaigns, and assess against goals.- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues whit define market research projects. (retail, brand, consumer)- Coach the team and get the best from everyone- Meeting with other company and various departments.- Writing and presenting reports to senior management 2. Product:- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.- Managing the entire product portfolio from strategic planning to tactical activities.- Work closely with R&D team to deliver with quick time to market.- work with cross-functional teams to design and build that deliver the company’s vision and strategy.- Drive product launches working with public relations team (combidome , sunstar new packaging).- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customer.

Responsibilities;‎1.Campaign planner:‎‎-‎ Responsible for creating the communication strategy for an advertising ‎campaign. This includes targeting the right audience, as well as setting ‎the tone and message strategy of the campaign.‎‎-‎ meeting the client to learn the background of the brand and learning ‎their approaches to the target market; Defining the current ‎perceptions of the brand (TGI) and the way that brand should be ‎perceived (Based on brand, products (FAB), and market)‎‎-‎ Gaining a comprehensive data by TGI (Target Group Index) and ‎analyzing a wide range of information, including demographics, socio-‎economics and the market for the client's product and consumer ‎insight.‎‎-‎ Combining market data, qualitative research and product knowledge ‎within a brief to enable the creative team to produce innovative ideas ‎that will reach consumers.‎‎-‎ Working with a number of clients at the same time, and will need to ‎identify the specific business needs for each one.‎‎-‎ Presenting conclusions and ideas to clients and other agency staff.‎2.Media Planner:‎‎-‎ Maximizing the impact of advertising campaigns through the use of a ‎range of media. Making decisions on the best form of media for ‎specific clients and campaigns.‎‎-‎ Preparing proposals, including cost schedules, to clients.‎Projects:Active; Clothes fall in loveTohfeh ; Be a great fisher,...Campaign planner of: SunStar, Active, Hayat, Oila, Chin Chin, Tohfeh, Panbeh riz, 1&1, Aysouda, Minoo, 9595, Hovana,…‎