• Liaise with vendors to develop innovative in store experiential programs using shopper trends/insights and brand key messaging• Responsible for managing vendor relationships, tight timelines in a fast paced environment, budget management and communication with the operations team • Analyze program results weekly to ensure effective execution as well as provide insights and recommendations for future programming• Provide strategy & ideation to support execution of sponsorship events including tradeshows and community events• Lead the development of targeted experiential marketing programs for out of store activity • Continuously build and grow mutually beneficial relationships between client, vendor partners/agencies and suppliers

• Develop, implement and evaluate local store marketing campaigns to manage local competition and store grand openings • Lead the development and execution of in-store marketing programs from strategy&ideation to execution• Lead end-to-end POS development including; creative briefing, timeline management, budget management, logistics and execution• Measure and evaluate marketing programs by analyzing growth opportunities vs. results, program participation and average basket size• Manage internal & external stakeholders including creative agencies, procurement, merchandising, operations, and franchisees

• Management of merchandising standards and guidelines by coordinating the flow of information between retail stores, category management and operations team through weekly and seasonal merchandising manuals.• Lead the coordination and flawless execution of key season show & sells through cross-functional collaboration.• Collaborate with category management to communicate banner specific promotional activity.• Initiated and lead a social media pilot to strengthen banner’s competitive position within communities.

• Competed against 32 teams to place 2nd Nationally• 360° Brand Management experience within the Luxury Product Division of L’Oreal Canada; included functional areas of development marketing, communications, retail design and merchandising, retail marketing and sales.• Developed integrated advertising platform with L’Oreal Artistic Studio and Publicis Advertising Agency.• Developed and pitched a full marketing campaign for a new product extension to a panel of L’Oreal senior executives.