Devise and execute impactful marketing and communications strategies for clients in philanthropy, nonprofit, and e-commerce spaces.

Oversaw marketing initiatives for an audience of nearly 2 million across social media, email, text, and digital ads. Ran corporate donation program, “With Heart,” executing high-impact partnerships with such illustrious organizations as Planned Parenthood, The Trevor Project, NAACP, Every Mother Counts, and Rock The Vote. Developed strategy and executed Instagram Live conversations between Farmgirl CEO Christina Stembel and Planned Parenthood Federation of America President/CEO Alexis McGIll Johnson, Every Mother Counts Founder/CEO Christy Turlington. Ran digital advertising on Facebook and Instagram, overseeing a budget of $50-$100K/month and driving an average ROAS of 13.32 over the course of 16 months. Oversaw development of marketing emails that reached over 630K people and regularly drove over $50K in revenue. Launched text marketing initiative at Farmgirl Flowers, developing a highly engaged list of 100K text subscribers in less than six months and driving hundreds of thousands of dollars in added sales revenue. Wrote branded email and social media content in the voice of Farmgirl Flowers CEO, Christina Stembel. Developed and managed partnership between Farmgirl Flowers and Levi's, launching a line of Farmgirl Flowers printed Levi's apparel in Fall of 2021, and a line of Levi’s denim-wrapped bouquets in Fall of 2020. Oversaw Community team in moderating the Farmgirl Flowers social media community, resolving all customer issues, questions, and complaints, driving strong brand loyalty and engagement, and developing daily content pieces for Feed, Stories, and IGTV, recently developing Farmgirl's most-viewed and -engaged Instagram Story series to date. Oversaw Copy & Web Product Coordinator in management and maintenance of product and development of any and all written content, from marketing emails, to in-box collateral. Oversaw Graphic Designer in development of in-box collateral design, marketing email templates, social media graphics, apparel design, and more.

Led marketing push for the launch of Lean In’s first-ever podcast, Tilted, successfully securing the 11th spot on Apple’s trending podcasts on day one, and driving over 60K listens in its inaugural month. Served as project manager for Latina Equal Pay Day #47PercentCounts campaign to highlight the 47% pay gap between Latinas and white men, coordinating efforts between Product, Social Media, Design, and Communications teams to drive thousands of pageviews, coverage by The New York Times, CNBC, Good Morning America, and Bustle, and social reach of over one million.

Leveraged effective digital strategies to grow the impact of such established nonprofits as Futures Without Violence, Stand Up To Cancer, Thorn, Californians For Justice, Coaching Corps, and more. Highlights: Conceived and executed an International Women’s Day awareness campaign for The Kurdish Project that drove over 55K video views, 45K social media engagements, and 150 pieces of user-generated content in a matter of days. Helped devise and execute a cross-channel year-end giving campaign that raised over $211K for Stand Up To Cancer, with over 125 pieces of user-generated content shared organically. Leveraged a $27K budget to launch a social advertising campaign for an app that combats teen dating violence, driving over 5,300 downloads in eight weeks at an average cost of five dollars per install. Developed content strategies that drove a 2,136% increase in social media engagements and a 56% boost in average Instagram engagements for Futures Without Violence program, That’s Not Cool, in six months. Led an advertising campaign that drove over 33K highly engaged fans to The Kurdish Project’s Facebook page at an average cost-per-like of $0.18.

Responsible for cultivating an engaging, interactive social media presence for internationally-recognized initiative. Devised and executed high-profile social media campaigns that reached millions online. Grew initiative’s Facebook and Twitter fanbases by 60% and 250%, respectively. Drafted social media messages for posting by fmr. Sec. of State Hillary Clinton and Senator Bill Frist, and others. Produced multimedia, parent-facing content, effectively driving traffic. Expanded base of shareable, tips-focused content for parents. Wrote weekly newsletter for audience of 18,000+ email subscribers. Assisted Research team in development of monthly editorial calendars. Oversaw tracking and analysis of social media efforts and reported data throughout organization. Regularly coordinated shared social, digital media efforts for campaigns, events, and announcements with influential partners, including The Bill, Hillary, and Chelsea Clinton Foundation, Univision Communications, The White House, ESSENCE Magazine, and Disney Communications.

Responsible for management of accounts as head of team, effectively driving brand awareness, engagement, and traffic to a social audience of over 300,000 people. Grew organization’s Facebook and Pinterest fanbases by 70% and 359%, respectively. Tracked and measured all social media efforts and shared data throughout the organization. Produced multimedia content for use on website, social platforms. Strengthened organization’s editorial strategy and production of original content by introducing use of editorial calendars, regular team brainstorming sessions. Hired, trained, and managed Editorial staff, in coordination with Sr. Ed. Manager. Directed close watch of emerging trends, tools, and statistics related to social media. Flagging and responding to issues related to the company using excellent community management skills

Helmed with daily management of social accounts with proven success driving engagement and traffic. Hired, trained, and managed team of Social Media Interns. Initiated social recruitment efforts, effectively building relationships with top online publishers to drive social traffic to Examiner.com. Guided select freelance writers on best social media practices to enhance exposure, personal brand. Devised social media guides for over 10,000 contracted writers. Tracked campaign effectiveness with tools including bit.ly, Omniture.

Provided strong editorial & SEO guidance to base of contracted writers under topics including Style & Fashion, Politics, and Society & Culture. Approved and onboarded freelance writers based on experience, ability, and proclivity for online publishing. Edited articles thoroughly according to company editorial standards. Content curation for Editorial, social media purposes. Demonstrated expertly honed communication skills providing coaching, editorial guidance, problem solving, and occasional troubleshooting with up to 100 writers daily.

Published three to five articles a week as an Examiner covering Bars & Clubs, Fashion Designers, and Denver Ethnic Diversity. Compiled multiple editorial calendars based on locality, topic. Curated quality articles on the site for various editorial projects using online tools. Gathered content and helped compile newsletters that go out to 80,000 Examiners. Monitored and edited various pages on the site. Edited articles thoroughly and regularly according to company editorial standards. Built slideshows showcasing trending topics using online publishing tools. Composed, edited, thoroughly researched for editorial calendars on Excel, Google Calendars/Documents for Examiner editorial initiatives. Updated site pages using basic HTML

Wrote articles about various health topics ranging from 50 words to 800 words. Fact checked articles and newsletters. Conducted Interviews with health specialists including holistic medicinal doctors, fitness trainers, and nutritionists.

Regularly developed beats using online tools. Covered deadline events, breaking news. Conducted interviews with students and university faculty. Acquired thorough news writing skills. Feature on University of Colorado Boulder football students experiencing racism picked up by ESPN Online. Feature on University of Colorado Boulder students taking adderall picked up by CNN.