Edward (Ned) Averill-Snell Email and Phone Number

I edit and enhance a wide variety of deliverables at multiple stages in the document lifecycle. High-visibility pieces include ads, websites, videos, white papers, company reports and two print magazines. Also responsible for management of the editorial process and style guide, and for mentoring proofreading and copywriting staff.

Since co-founding the Tampa-based small professional theatre company, I have written/distributed press releases and other publicity/marketing content, consulted on website strategy, and served as media liaison.

Self-published crime novel "Small Professional Murder" on Amazon.com. It is the first of what will be a series of "Spriz Mysteries."

For a global law firm, I write and edit an array of marketing communications deliverables, including bylined articles ghost-written for partners, speeches, press releases, website content, long-form and short-form articles, firm intranet content, internal announcement emails, brochures/reports and more. Authored the marketing communications department's editorial style & usage guide, and manage periodic updates for it. Mentor junior staff. Plan and manage annual reports compiled from partner submissions collected from six continents. Write partner-bylined thought leadership articles for both external publication in the trade press and publication on firm website. Use Adobe InCopy to make direct editorial updates to Adobe Illustrator-based print directory of global legal services. Developed particular expertise in writing authoritatively about mergers & acquisitions, human resources, private equity, project finance and foreign direct investment (CFIUS).

Authoring user assistance content for Nitro Mobile Solutions.

For a small independent software company, I produced high-volume, high-quality press releases, website copy, blog posts, white papers, social media posts, ads and other marketing copy, plus internal/external communications projects. I also edited and refined most customer-facing copy produced by others at the company, including executive profiles and bylined articles, and collaborated with web designers and developers on design & content approach. Responsible for recruiting, mentoring and evaluating junior marketing staff.

Within a collaborative Agile software development culture, I wrote and edited all customer-facing documentation for Sage’s Abra Human Resources Information System (HRMS) software applications, including online help, end-user manuals, systems manuals and marketing copy. I also developed and maintain all user-assistance elements – including online help and video tutorials – of Sage Source, the company’s cloud-based employee productivity environment. As the senior information design specialist onsite, I also guided the growth and development of documentation for the business unit, including defining strategy and tactics and hiring/mentoring of junior staff.

For the PwC Knowledge Services Organization (KSO), I research, write and edit business process content for the PwC Global Best Practices website (www.globalbestpractices.com). This content is used by partners and staff within the practice to deliver a distinctive client service experience to PwC clients. Duties include:- Collaboration with client service providers to plan content approach - Project management of research and editorial phases - Incorporating stakeholder input - Writing and editing of short "Newsbit" pieces on emerging trends- Editing content developed by others to ensure quality and to match firm editorial standards - Applying metadata for search optimization and taxonomy - Assisting in design and development of delivery templates and website functionality - Ongoing editing and maintenance of online contentSubject-matter specializations include arts and entertainment, supply chain, logistics & transportation, human resources, human resources information systems, healthcare & other benefits, procurement, information technology, mobile apps, and automotive industry topics.

I developed, wrote, and edited how-to and reference documentation covering a wide range of end-user computer applications. Duties also included the design, implementation, and launch of a new knowledgebase for PwC’s mission-critical applications, proofing/editing to match firm editorial standards, applying metadata for search optimization and taxonomy, and the design and project management of the user-acceptance testing (UAT) program and document migration from an old knowledgebase to a new one.

Researched/wrote/edited reports and articles on human resources trends and issues for major HR think tank based in St. Petersburg, Florida and affiliated with the University of Tampa. Developed and redefined reports for multiple delivery media, including web, print, and e-mail distribution. Helped define new communications products, including periodic Highlight Reports formatted for simultaneous print and web distribution.

Created/edited a wide range of communications products for local and national clients.(See "Publications" section for books authored.)Product DocumentationDeveloped, designed and wrote installation manuals for ITEC Productions, Inc., an Orlando, FL based designer of theme park attractions and multimedia displays.Medical DocumentationWrote and developed various documentation projects for Boehringer Mannheim Corp. (BMC), an Indianapolis-based international medical equipment manufacturer.EditorialServed as an out-of-house editor for magazine/book projects; representative projects described below.- Reviews Editor, Inside Technology Training: Developed format for and wrote reviews of computer-based training (CBT) and other courseware products. - Editor, Art & Design News: Edited bi-monthly tabloid covering both traditional and computer-based tools and techniques for professionals in the fine arts and commercial graphic arts. Conceived, assigned and edited feature stories and reviews, and wrote editorial column, ancillary material (product announcements, news, etc.) and feature stories. - Contributing Editor, Datamation: In addition to producing a contracted 10 stories per year, also worked with in-house editor to conceive and develop editorial calendar and editorial approach. - Development Editor, Entertainment on the Net (published by Que, a Macmillan imprint) - Copy Editor: Freelance copyedited numerous books for Macmillan Computer Publishing (now Pearson), including Using dBase IV, NET and COM: The Complete Interoperability Guide, ASP.NET for Developers, .NET eBusiness Architecture, and others. Edited for standards and format, grammar, spelling, punctuation, clarity and technical accuracy.JournalismPublished dozens of how-to, news, case study, opinion, analysis and other types of stories in Inc., Inside Technology Training, Datamation, Software Magazine, UNIX World, Systems 3x-AS/400, Indianapolis Business Journal and others.

Wrote feature stories, reviews and miscellaneous copy for bi-monthly computer industry trade publications Datacenter Manager, Edge, Insurance Software Review, Banking Software Review, and System Builder. Also performed general editorial duties including copyediting, writing marketing copy, and coordination with art & production departments. Served as Edge Managing Editor, 1990-1991. Spearheaded an editorial redesign to make the magazine more accessible and stylish. Assigned and edited freelance feature stories.

Developed and wrote end-user documentation, technical documentation and training materials for what was then the world's largest software company. Materials covered the operation and maintenance of general accounting software and graphics software for IBM mainframe computers, various mid-range systems, and PCs.

As senior editor within the Corporate Communications department, I managed the writing and production of the company's software documentation, training materials, customer newsletter, and marketing collateral.