Ned Awty work email
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Providing a bridge between Business, Marketing and R&D. A proven track record of delivering disruptive innovation strategies, ensuring they are business relevant, actionable and commercially impactful. Through 20 years in corporate innovation and strategy roles I developed a reputation for creating and delivering innovative project portfolios, and developing and leading high performance teams.People tell me I am a strategic thinker and great at simplifying complicated concepts and subjects for all to understand, and that this is fantastic for informing strategy in areas beyond core categories.Experienced in and actively use many strategic and innovation tools, e.g. Trend Analysis, Scenario Planning, Design Thinking, Human Centred Design, TRIZ etc. I have a strong belief that high performance teams are the key to success and my style is to foster this by co-creating ownership of direction, providing space for people to perform, and catching them if they fall. In trusting people to own and deliver they usually raise the bar.Friendly, collaborative and open by nature, I seek to bring out the best in everyone to achieve team and individual success.
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Managing Director And FounderAwty ConsultingUnited Kingdom -
Interim Chief Executive OfficerWinegb May 2023 - Present -
Non Executive DirectorWines Of Great Britain Aug 2021 - Present -
Managing Director & FounderAwty Consulting Feb 2020 - PresentUnited KingdomThe ability to speak both Science and Marketing enables these seemingly different worlds to work together to deliver world changing innovation.Our approach is to avoid wasted initiatives and resources by creating joined up collaboration to deliver commercially relevant products and services to the market.We can help you by creating innovation strategies grounded in consumer insight, translated into science and technology development programmes optimised for fast delivery.Managing Director and Founder Ned Awty has 20 years' experience in delivering global brand and marketing innovation, commercially significant new science & technology, and disruptive technology strategies in a heavily regulated global FTSE100 company. Collaborative by nature and with a proven track record he can help you reach your goals and beyond.If this sounds like something you need then please get in touch. -
Parent Of TwinsFamily Awty Jan 2019 - Present
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Tobacco Future Technology ManagerBritish American Tobacco Jan 2018 - Jan 2020Setting disruptive innovation strategy, implementing and driving proof of concept technology pipelines to deliver new to world consumer and business propositions. -
Brand Concept & Consumer Study ManagerBritish American Tobacco Jun 2015 - Jan 2018Translating long term brand innovation requirements into early stage concepts and then testing them with consumers to provide direction on what technical developments to initiate. -
Technology Innovation ManagerBritish American Tobacco Oct 2008 - Jun 2015Southampton, United KingdomIdentifying and proving technology platforms for future business needs, using advanced innovation techniques including:Scenario PlanningConsumer InsightsIP Landscaping & assertive patentingDesign Thinking / Human Centred DesignOpen InnovationTechnology prototyping -
Alpha+ Brand AmbassadorBat Apr 2006 - Oct 2008Southampton, England, United KingdomManaging technical project portfolios on behalf of International Drive Brands, acting as interface between Marketing and R&D ensuring all activity was commercially focussed to the Brand's requirements -
Technical R&D Novel FiltrationBat Mar 2000 - Apr 2006Innovative filtration techniques, materials and manufacture.Aerosol filtrationNovel materialsManufacturing (statistical) Process ControlDesign of Experiments
Ned Awty Skills
Ned Awty Education Details
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Chemistry
Frequently Asked Questions about Ned Awty
What company does Ned Awty work for?
Ned Awty works for Awty Consulting
What is Ned Awty's role at the current company?
Ned Awty's current role is Managing Director and Founder.
What is Ned Awty's email address?
Ned Awty's email address is ne****@****bat.com
What is Ned Awty's direct phone number?
Ned Awty's direct phone number is +4423805*****
What schools did Ned Awty attend?
Ned Awty attended Cardiff University / Prifysgol Caerdydd.
What skills is Ned Awty known for?
Ned Awty has skills like Prince2, Triz Practitioner, Fmcg, Customer Insight, Project Management, Product Development, Brand Equity, Brand Management, Shopper Marketing, Marketing Management, Key Account Development, Trade Marketing.
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