Ned Awty

Ned Awty Email and Phone Number

Managing Director and Founder @ AWTY Consulting
United Kingdom
Ned Awty's Location
United Kingdom, United Kingdom
Ned Awty's Contact Details

Ned Awty work email

Ned Awty personal email

n/a

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About Ned Awty

Providing a bridge between Business, Marketing and R&D. A proven track record of delivering disruptive innovation strategies, ensuring they are business relevant, actionable and commercially impactful. Through 20 years in corporate innovation and strategy roles I developed a reputation for creating and delivering innovative project portfolios, and developing and leading high performance teams.People tell me I am a strategic thinker and great at simplifying complicated concepts and subjects for all to understand, and that this is fantastic for informing strategy in areas beyond core categories.Experienced in and actively use many strategic and innovation tools, e.g. Trend Analysis, Scenario Planning, Design Thinking, Human Centred Design, TRIZ etc. I have a strong belief that high performance teams are the key to success and my style is to foster this by co-creating ownership of direction, providing space for people to perform, and catching them if they fall. In trusting people to own and deliver they usually raise the bar.Friendly, collaborative and open by nature, I seek to bring out the best in everyone to achieve team and individual success.

Ned Awty's Current Company Details
AWTY Consulting

Awty Consulting

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Managing Director and Founder
United Kingdom
Employees:
1
Ned Awty Work Experience Details
  • Awty Consulting
    Managing Director And Founder
    Awty Consulting
    United Kingdom
  • Winegb
    Interim Chief Executive Officer
    Winegb May 2023 - Present
  • Wines Of Great Britain
    Non Executive Director
    Wines Of Great Britain Aug 2021 - Present
  • Awty Consulting
    Managing Director & Founder
    Awty Consulting Feb 2020 - Present
    United Kingdom
    The ability to speak both Science and Marketing enables these seemingly different worlds to work together to deliver world changing innovation.Our approach is to avoid wasted initiatives and resources by creating joined up collaboration to deliver commercially relevant products and services to the market.We can help you by creating innovation strategies grounded in consumer insight, translated into science and technology development programmes optimised for fast delivery.Managing Director and Founder Ned Awty has 20 years' experience in delivering global brand and marketing innovation, commercially significant new science & technology, and disruptive technology strategies in a heavily regulated global FTSE100 company. Collaborative by nature and with a proven track record he can help you reach your goals and beyond.If this sounds like something you need then please get in touch.
  • Family Awty
    Parent Of Twins
    Family Awty Jan 2019 - Present
  • British American Tobacco
    Tobacco Future Technology Manager
    British American Tobacco Jan 2018 - Jan 2020
    Setting disruptive innovation strategy, implementing and driving proof of concept technology pipelines to deliver new to world consumer and business propositions.
  • British American Tobacco
    Brand Concept & Consumer Study Manager
    British American Tobacco Jun 2015 - Jan 2018
    Translating long term brand innovation requirements into early stage concepts and then testing them with consumers to provide direction on what technical developments to initiate.
  • British American Tobacco
    Technology Innovation Manager
    British American Tobacco Oct 2008 - Jun 2015
    Southampton, United Kingdom
    Identifying and proving technology platforms for future business needs, using advanced innovation techniques including:Scenario PlanningConsumer InsightsIP Landscaping & assertive patentingDesign Thinking / Human Centred DesignOpen InnovationTechnology prototyping
  • Bat
    Alpha+ Brand Ambassador
    Bat Apr 2006 - Oct 2008
    Southampton, England, United Kingdom
    Managing technical project portfolios on behalf of International Drive Brands, acting as interface between Marketing and R&D ensuring all activity was commercially focussed to the Brand's requirements
  • Bat
    Technical R&D Novel Filtration
    Bat Mar 2000 - Apr 2006
    Innovative filtration techniques, materials and manufacture.Aerosol filtrationNovel materialsManufacturing (statistical) Process ControlDesign of Experiments

Ned Awty Skills

Prince2 Triz Practitioner Fmcg Customer Insight Project Management Product Development Brand Equity Brand Management Shopper Marketing Marketing Management Key Account Development Trade Marketing Strategy

Ned Awty Education Details

Frequently Asked Questions about Ned Awty

What company does Ned Awty work for?

Ned Awty works for Awty Consulting

What is Ned Awty's role at the current company?

Ned Awty's current role is Managing Director and Founder.

What is Ned Awty's email address?

Ned Awty's email address is ne****@****bat.com

What is Ned Awty's direct phone number?

Ned Awty's direct phone number is +4423805*****

What schools did Ned Awty attend?

Ned Awty attended Cardiff University / Prifysgol Caerdydd.

What skills is Ned Awty known for?

Ned Awty has skills like Prince2, Triz Practitioner, Fmcg, Customer Insight, Project Management, Product Development, Brand Equity, Brand Management, Shopper Marketing, Marketing Management, Key Account Development, Trade Marketing.

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