Ned Barrett Email & Phone Number

Mount Laurel, New Jersey

As President of Grey Matter I have direct responsibility for all of the agency's top accounts. This includes managing all aspects of the client relationship including creative, media buying, marketing execution, technical implementations and results presentations. I work with our staff to make sure that our client's programs are executed at the highest possible level.Using my background in corporate management and marketing I bring a great deal of experience to every project and have an acute sense of the needs of our clients - especially on their need to delivered the expected results to all of the stake-holders in the organization. When the ultimate measurement of the success of a project is revenue generation and profitability I make sure that I and my team bear the same responsibility to meet the goals as our client partners.Areas where Grey Matter Direct excels include:- Marketing Consulting- Search Engine Optimization- Google Ads- Website Development- e-mail Marketing- Database Management- Social Media Management & Marketing- All Flavors Of Creative Including Video, Print, Web, etc.- Drop-Ship Management- Trade Show Support- Toy, Collectibles & Hobby Marketing- Life Sciences Marketing

Direct Logic Solutions offers a wide range of proprietary software and consulting solutions that are designed to help clients with their direct-to-consumer marketing.Before co-founding Direct Logic in 1998, Ned ran a variety of direct response businesses including the Lenox China and Crystal direct business and Mattel Toys catalog and e-business division, which offers beloved toy brands like Hot Wheels and Matchbox cars. Other key members of the Direct Logic management team also came from similar backgrounds where a best practices approach to direct to consumer marketing was the guiding principle.Ned and his team have leveraged this experience towards both launching companies successfully into the direct-to-consumer marketing arena for the first time and also helping existing D2C marketers improve their sophistication and results.Clients like Hasbro Toys, FTD Florists, Discover Card, and many others leverage a variety of Direct Logic’s proprietary software services and applications to increase the sophistication and success of direct-to-consumer marketing initiatives.Direct Logic’s core offerings include:Full-Service Marketing ConsultingSearch Engine OptimizationDetailed Analysis and True ROI MeasurementMarketing Database Construction and ManagementAdvanced e-mail marketingDirectClick™ Website Visitor AnalyticsDirectIntegration™ Sales ForecastingDirect Logic’s approach is to become a true and indispensable partner to its clients. The quality of the work and the success of its clients speaks for itself.Specialties:Strategic Planninge-mail MarketingSocial MediaSearch Engine MarketingDatabase Marketinge-Book Publishing

As Director of Marketing for the Wheels division of Mattel Toys, I was responsible for all direct-to-consumer marketing of Matchbox and Hot Wheels vehicles in the U.S., Canada and 14 other countries including England, Australia, Germany and France.While at Mattel I also was one of the co-creators of the Fisher-Price catalog and online presence. I also had very significant involvement in Barbie.com and in the development of the logistics and customer support operations for all of Mattel's direct-to-consumer and e-commerce initiatives.

At the time, The Bradford Exchange was the largest collectible company in the work with revenues in excess of $1B. I was brought in to run the marketing for their new business area, which consisted of specialty product lines for the Hummel, McDonald's and Norman Rockwell licensed brands. I was in charge of all direct-to-consumer marketing, which included catalog, direct mail, infomercials and print, as well as the relationship with the licensors.

At Lenox Collections, the $150 million division of Lenox China, I was the brand manager of the plate and jewelry division which represented $50 million in revenue and were two of the most important divisions in terms of growth and profitability. In this role I was responsible for all product development and marketing for these brands and oversaw the successful launch of over 100 new products a year.Prior to my brand management role I held positions as a media buyer, analyst and a database manager in charge of complex data selects from Lenox's proprietary consumer database.

Masters, Direct Response Marketing And E-Business

The Integration Marketing & Communications Masters program and the Medill School of Northwestern University is the premier program.

Executive Coursework, Advanced Business Case Study

My work at Darden involved developing case studies in collaboration with a number of other firms including General Motors, CSX, Lockheed.

International Affairs, History, Political Science, Economics

Education record