Ned Barrett

Ned Barrett Email and Phone Number

President - Grey Matter Direct | Digital Marketing - Advertising @ Grey Matter Direct
mount laurel, new jersey, united states
Ned Barrett's Location
Greater Philadelphia, United States
Ned Barrett's Contact Details
About Ned Barrett

I am a digital marketing expert whose career has had equal parts corporate management and agency experience. These two aspects combine to give me unique insights and an ability to develop innovative and effective marketing and business programs for clients in a range of industries.My corporate experience at Mattel Toys and Lenox China provide me with a deep understanding of the financial and operational expectations of successful organizations. In these companies I lead teams of hundreds of people to bring products and services to market and was highly successful when measured in terms of revenue generation and profitability. I also polished my skills as a leader and motivator who is able to get the best from team members and peers across the organization.As an agency executive I have married these skills with a deep understanding of the latest marketing and social media technologies. To be successful in today's complex environment, marketers need to be constantly adapting to the newest developments while maintaining a firm footing in the legacy channels that are producing the best results. At Grey Matter I help our clients navigate these complex issues and make it my job to see that they succeed.Strengths- Corporate Leadership- Marketing & e-commerce- Financial Management- Employee DevelopmentThe marketing skills that I have expertise in include:- Strategic Marketing- Advanced Analytics- Lifetime Value Analysis- e-mail Marketing- Social Media Management & Marketing- Search Engine Marketing (SEO)- Media Buying- TV Advertising Placement- Video Production- Database Management- e-Book Publishing- Website Development- Drop-Ship Management- Market Planning - Demand Generation - Content StrategyIndustries that I have expertise in include:- Toys & Family Entertainment- Life Sciences, Pharma & Bio Tech- Real Estate- Insurance- Addiction Treatment

Ned Barrett's Current Company Details
Grey Matter Direct

Grey Matter Direct

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President - Grey Matter Direct | Digital Marketing - Advertising
mount laurel, new jersey, united states
Website:
greymatterdirect.com
Employees:
3
Ned Barrett Work Experience Details
  • Grey Matter Direct
    President
    Grey Matter Direct Jun 2014 - Present
    Mount Laurel, New Jersey
    As President of Grey Matter I have direct responsibility for all of the agency's top accounts. This includes managing all aspects of the client relationship including creative, media buying, marketing execution, technical implementations and results presentations. I work with our staff to make sure that our client's programs are executed at the highest possible level.Using my background in corporate management and marketing I bring a great deal of experience to every project and have an acute sense of the needs of our clients - especially on their need to delivered the expected results to all of the stake-holders in the organization. When the ultimate measurement of the success of a project is revenue generation and profitability I make sure that I and my team bear the same responsibility to meet the goals as our client partners.Areas where Grey Matter Direct excels include:- Marketing Consulting- Search Engine Optimization- Google Ads- Website Development- e-mail Marketing- Database Management- Social Media Management & Marketing- All Flavors Of Creative Including Video, Print, Web, etc.- Drop-Ship Management- Trade Show Support- Toy, Collectibles & Hobby Marketing- Life Sciences Marketing
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  • Direct Logic Solutions
    President & Coo
    Direct Logic Solutions Jul 1999 - Jun 2014
    Direct Logic Solutions offers a wide range of proprietary software and consulting solutions that are designed to help clients with their direct-to-consumer marketing.Before co-founding Direct Logic in 1998, Ned ran a variety of direct response businesses including the Lenox China and Crystal direct business and Mattel Toys catalog and e-business division, which offers beloved toy brands like Hot Wheels and Matchbox cars. Other key members of the Direct Logic management team also came from similar backgrounds where a best practices approach to direct to consumer marketing was the guiding principle.Ned and his team have leveraged this experience towards both launching companies successfully into the direct-to-consumer marketing arena for the first time and also helping existing D2C marketers improve their sophistication and results.Clients like Hasbro Toys, FTD Florists, Discover Card, and many others leverage a variety of Direct Logic’s proprietary software services and applications to increase the sophistication and success of direct-to-consumer marketing initiatives.Direct Logic’s core offerings include:Full-Service Marketing ConsultingSearch Engine OptimizationDetailed Analysis and True ROI MeasurementMarketing Database Construction and ManagementAdvanced e-mail marketingDirectClick™ Website Visitor AnalyticsDirectIntegration™ Sales ForecastingDirect Logic’s approach is to become a true and indispensable partner to its clients. The quality of the work and the success of its clients speaks for itself.Specialties:Strategic Planninge-mail MarketingSocial MediaSearch Engine MarketingDatabase Marketinge-Book Publishing
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  • Mattel, Inc.
    Director Of Direct Marketing
    Mattel, Inc. Jul 1997 - Jul 1999
    As Director of Marketing for the Wheels division of Mattel Toys, I was responsible for all direct-to-consumer marketing of Matchbox and Hot Wheels vehicles in the U.S., Canada and 14 other countries including England, Australia, Germany and France.While at Mattel I also was one of the co-creators of the Fisher-Price catalog and online presence. I also had very significant involvement in Barbie.com and in the development of the logistics and customer support operations for all of Mattel's direct-to-consumer and e-commerce initiatives.
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  • Bradford Exchange
    Director - New Business Development
    Bradford Exchange Mar 1996 - Jul 1997
    At the time, The Bradford Exchange was the largest collectible company in the work with revenues in excess of $1B. I was brought in to run the marketing for their new business area, which consisted of specialty product lines for the Hummel, McDonald's and Norman Rockwell licensed brands. I was in charge of all direct-to-consumer marketing, which included catalog, direct mail, infomercials and print, as well as the relationship with the licensors.
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  • Lenox
    Director Of Marketing/Brand Manager
    Lenox Mar 1988 - Mar 1996
    At Lenox Collections, the $150 million division of Lenox China, I was the brand manager of the plate and jewelry division which represented $50 million in revenue and were two of the most important divisions in terms of growth and profitability. In this role I was responsible for all product development and marketing for these brands and oversaw the successful launch of over 100 new products a year.Prior to my brand management role I held positions as a media buyer, analyst and a database manager in charge of complex data selects from Lenox's proprietary consumer database.
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Ned Barrett Skills

Email Marketing E Commerce Online Marketing Direct Marketing Marketing Strategy Analytics Marketing Seo Digital Marketing Social Media Marketing Crm Sem Management New Business Development Strategic Planning Database Marketing Direct Mail Product Development Strategic Partnerships Social Media Web Marketing Leadership Business Strategy Integrated Marketing Strategy Advertising Business Development Swag Brand Development Online Advertising Marketing Communications Sales Brand Management Product Marketing Digital Strategy Marketing Management Creative Direction Lead Generation Tv Production Pay For Performance Public Speaking Search Engine Marketing Search Engine Optimization Customer Relationship Management Copywriting Mailchimp Account Management Teamwork Web Analytic

Ned Barrett Education Details

Frequently Asked Questions about Ned Barrett

What company does Ned Barrett work for?

Ned Barrett works for Grey Matter Direct

What is Ned Barrett's role at the current company?

Ned Barrett's current role is President - Grey Matter Direct | Digital Marketing - Advertising.

What is Ned Barrett's email address?

Ned Barrett's email address is ne****@****ast.net

What is Ned Barrett's direct phone number?

Ned Barrett's direct phone number is +185622*****

What schools did Ned Barrett attend?

Ned Barrett attended Northwestern University, University Of Virginia Darden School Of Business, The George Washington University, Glenbrook North High School.

What are some of Ned Barrett's interests?

Ned Barrett has interest in Distance Running, Endangered Species Preservation, Trap And Skeet Shooting, Gardening, First Edition Book Collecting, Science And Technology, Arts And Culture, Health.

What skills is Ned Barrett known for?

Ned Barrett has skills like Email Marketing, E Commerce, Online Marketing, Direct Marketing, Marketing Strategy, Analytics, Marketing, Seo, Digital Marketing, Social Media Marketing, Crm, Sem.

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