Design and write copy for twice weekly social media posts across four platforms. Enhance WebServes’ online presence and client website traffic through the development and application of tailored SEO strategies, including writing SEO-optimized content. Lead targeted email marketing campaigns, creating content that resonates with audiences, resulting in increased customer engagement. Conduct detailed competitive industry analyses to inform WebServes' marketing strategies.● Played a key role in introducing WebServes' integrated digital marketing service, a significant milestone that expanded the company's service offerings and value proposition to clients.

Directed email marketing campaigns, encompassing strategy development, content creation, and data analysis.● Surpassed benchmark metrics for three email campaigns, significantly boosting audience engagement and campaign effectiveness.● Spearheaded the transition to a new HubSpot automation platform, facilitating a more streamlined and efficient email marketing process. This included conducting training sessions for stakeholders, ensuring the smooth adoption of the new system.

Generated leads by implementing webinars and content campaigns. Promoted webinars via paid LinkedIn ads and Sendoso direct marketing promotions. Nurtured leads with email marketing campaigns. Collaborated extensively with sales and account development teams to develop cohesive marketing strategies that aligned with organizational objectives. Performed Salesforce reporting to analyze campaign effectiveness and drive continuous improvement.● Conceived 6-month marketing plans for four markets.● Tripled webinar attendance via LinkedIn advertising and direct marketing incentives.

Led cross-functional teams in executing multi-channel campaigns for four SaaS products. Implemented paid social, display advertising, and tradeshow campaigns. Wrote creative briefs and oversaw execution of five-person campaign team. Wrote blog articles, case studies, and video scripts. ● Led targeted paid social advertising campaign that aided in winning $15M Paris account.● Exceeded benchmark metrics for all LinkedIn, Twitter, and Facebook paid social campaigns.● Oversaw London trade show campaign, which generated $13.5M in sales pipeline and eight account opportunities, at an investment of $60,000.

Pioneered and expanded business operations, focusing on lead acquisition through targeted e-mail and direct mail campaigns complemented by hands-on direct sales initiatives.● Cultivated and maintained a robust clientele of 25 companies, showcasing effective marketing and client relationship management.● Achieved a 10% annual increase in the return on marketing investment.● Successfully halved the sales cycle over an 8-year span, streamlining processes and emphasizing efficient client conversion strategies.

Conceived and implemented national marketing plan on behalf of client. Managed six-person team in executing radio, print, television, and paid search campaigns. Allocated $1.3M budget.● Increased annual call center volume by 400% and website visits by 200% (2M to 4M).● Won University of Michigan Customer Satisfaction Survey Award recognizing brand awareness leadership.

Planned and implemented promotional strategies in support of 2000 Summer Olympic Games sponsorship and Star Alliance partnership.● Developed scoring model to evaluate alignment of partnership opportunities with marketing and business objectives.

Conducted qualitative and secondary research to describe target consumers. ● Performed strategic analysis of Beaulieu Vineyards and Glen Ellen wine brands.

Contributed research and analysis to the development of corporate proposals.● Developed profile of entertainment sector that aided company in evaluating expansion within that market.

Conducted research interviews. Wrote research summaries based on my qualitative (focus groups, interviews) analyses.● One of a four-person team that created marketing plan on behalf of client, the IRS, that persuaded U.S. public to adopt electronic tax filing. Supplied several strategic recommendations, including that which introduced electronic signature nationally.