Ned Campbell, Des Email & Phone Number

Tallahassee, Florida, United States

Aurora, Colorado

Tallahassee, Florida Area

Association management consulting / continuing education consulting

Tallahassee, Florida Area

Provided strategy, leadership and business development skills for startup business line within Sage Software to assist CPAs and bookkeepers in growing their business by shifting their focus from delivering compliance services to consulting services. Strategy• Created business plan to deliver 225+ in-person and internet based courses in the United States and Canada.• Planned, scheduled and implemented meetings/events for face-to-face programs.• Researched and contracted subject matter experts with available content to speed-up time to market for new courses.• Developed and implemented plan to create co-sponsorship partnerships with other software companies, education providers and non-profit organizations. Leadership• Steered various internal teams in U.S. and Canada to create country appropriate marketing strategy for meetings/events.• Directed internal and external team to schedule, purchase and implement 225+ in-person and web based courses in year one. Courses included a complete curriculum to assist CPA/bookkeeping firms to transition from compliance based services to advisory/consulting services. • Evaluated purchase of outside company to expedite development of consulting tools for CPA/bookkeeping firms.Business Development• Successfully partnered with all six states targeted in first year to co-market Sage Leadership Education for Accounting Professionals.• Developed and worked with state CPA associations on creative partnership opportunities to enhance awareness of Sage Software brand to CPAs and bookkeepers in the U.S. and Canada.

Tallahassee, Florida Area

Senior Director of Continuing Professional Education (2006 to 2013); Senior Director of Member Services (2002 to 2006); Senior Director of Professional Development (2000 to 2002); Other roles included Director of Continuing Professional Education, Continuing Professional Education Administrator, and Director of Continuing Professional Education OperationsProvided visionary, results-oriented executive leadership in a variety of management positions. Accomplishments included:Project Management• Led department-, organization-, state-, and nation-wide projects by coordinating professional staff and volunteers to achieve objectives.Financial Oversight• Prepared and compiled annual budgets and 3-year projections up to $7.4 millionEmployee Supervision• Supervised, coached and mentored up to 23 employees, including hiring, on-boarding, coaching, performance management and termination.Regulatory Compliance• Conducted continuous review and analysis of state and national standards for CPA licensure and continuing professional education. Interpreted standards and monitored changes.• Acted as liaison between volunteer professional members, the Florida Board of Accountancy, the Florida Department of Business and Professional Regulation, and national standard setting organizations (American Institute of CPAs and National Association of State Boards of Accountancy) to ensure compliance with all requirements.Marketing the Organization• Identified and created strategic initiatives that enhanced the organization’s market position.• Served as chair and vice-chair of several national committees including: AICPA Interchange Conference, CPA TV Accounting & Auditing Broadcasts, National CPA Continuing Professional Education Internet Catalog, National CPA Database Project. Customer Service• Developed, implemented and oversaw the Member Service Center, taking responsibility for incoming phone calls and e-mails for 9 departments and 25,000 annual member contacts.

Consultant